"Davey Chadwick is Head of U.S. Sport – Client Services at YouGov Sport, where he leads the team responsible for delivering audience intelligence, sponsorship effectiveness measurement, and commercial insight to many of the most influential organizations in sports and entertainment. He serves as a strategic advisor to U.S. pro teams across the ‘Big 5’ leagues, major league offices, global brands, and leading marketing agencies. Davey specializes in translating fan and consumer data into revenue-driving strategy — helping properties refine go-to-market positioning, unlock new sponsorship categories, and quantify ROI in an increasingly fragmented media landscape. Prior to YouGov, he led Sponsorship Strategy & Consumer Insights for the Philadelphia Flyers and Wells Fargo Center and held roles with Madison Square Garden, Wasserman (formerly CSM), and Deloitte Consulting. A published thought leader in Sports Business Journal and frequent industry speaker, Davey focuses on how data, AI, and evolving fan behavior are reshaping partnership strategy and commercial growth across the sports and entertainment ecosystem."

Jonathan A. Jensen serves as an Associate Professor at Texas A&M University, with a focus on the intersection of the dynamic fields of data science and sport business and specializing in the application of advanced statistical models to study questions related to sponsorship ROI. A two-time finalist in the research papers competition at the MIT Sloan Sports Analytics Conference, Jensen has co-authored three papers honored with the “Paper of the Year in Sport Marketing” award from the American Marketing Association’s (AMA) Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG). His research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Chicago Tribune, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News. Prior to entering academia, Jensen served as an executive for leading sport marketing agencies in global advertising networks Omnicom Group (GMR) and Publicis Groupe (Relay Worldwide), as well as working for teams in the National Football League (NFL) and Major League Baseball (MLB). Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. with a Graduate Interdisciplinary Specialization in Quantitative Research Methods (GISQRM) from The Ohio State University.

Karim Shalaby is the Global Head of Media and Analytics at rEvolution, with more than 20 years of experience leading integrated media, analytics, and research strategies that drive measurable performance and partnership value for global brands. He specializes in connecting sponsorship strategy with performance media and advanced measurement to maximize full-funnel impact. With a foundation in computer science, Karim has built and scaled high-performing media and analytics organizations across both brand and agency environments. Prior to joining rEvolution, he spent nine years at Publicis in senior leadership roles spanning media, analytics, and technology, after beginning his career on the brand side at Best Buy, Target, and Sears.

Liza Keller is the Head of Integrated Marketing Campaigns at Uber, leading brand and campaign strategy across Uber and Uber Eats in the US and Canada. Over her five years at Uber, she has helmed some of the brand's most recognized work — including five Super Bowl campaigns, an Emmy Award-winning campaign for Uber One for Students, and Uber's first Parent Brand platform, which debuted at the Paris 2024 Olympics. Before Uber, she held brand roles at Burger King, including the Effie-winning Impossible Whopper launch.

Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 20th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. O’Reilly is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has authored or co-authored 23 books and more than 170 peer-reviewed journal articles.