Begin the day by checking in at Registration, your first stop to pick up materials, get oriented, and feel the energy of what’s ahead.

Fuel up with food, people, and conversations at a breakfast designed for meaningful connections.

Join us for an interactive, discussion-driven session led by industry experts exploring the trends, shifts, and opportunities shaping modern fandom and explore how brands, properties, and agencies are transforming engagement into lasting fan connections.

Traditional marketing playbooks are breaking down. Today’s fans expect more than messaging, they expect authenticity, participation, personalization, and purpose in every interaction. This session unpacks what it takes for brands to earn attention, create meaningful impact, and build genuine connection in a world where engagement is constantly being redefined.

What does it actually look like to build a pro sports franchise, before the first tip-off? Join us for a behind-the-scenes conversation with members of the Toronto Tempo ownership group to unpack the realities behind expansion, from early strategic priorities and key decisions to the risks and pressures of getting it right from day one. This session goes beyond the headlines to explore how a modern franchise is intentionally designed, not only for on-court success, but to spark fandom that lives beyond the game and across the wider community.

Bring your toughest questions and real-world challenges, and see how our expert can help you decode what drives today’s fans. Explore the data and trends driving fandom, what the numbers reveal about attention and engagement, and how leading brands are using insight to stay ahead of shifting fan behaviour and expectations. Expect a dynamic, interactive Q&A where your questions shape the conversation in real time, placing you right in the heart of the action.

What happens when you hand the mic to the fans? In this candid session, real superfans take the stage to share unfiltered perspectives on how brands show up, and where they fall short. From activatons that missed the mark to moments that inspired deeper connection, this panel offers a rare, honest look at what fans actually want. Expect bold opinions, lived experiences, and practical takeaways for brands looking to build trust, relevance, and true connection in today’s fandom-driven landscape.

Recharge over lunch with delicious food and networking that ignites new connections and fresh ideas - because this midday break is about more than just a pause in the day.

Before you build a fan base, you have to decide what you stand for. Join Toronto Tempo leadership for a candid conversation on how Canada’s newest professional sports franchise is building fandom from the ground up. Rooted in Canadian pride, cultural relevance, and community connection, this session will explore the strategy, decisions, and lessons behind turning early audiences into a passionate, lasting fan base across the country.

The conversation will be followed by an audience Q&A, giving guests a rare opportunity to ask Tempo leadership their most pressing questions and engage directly with the team shaping the future of the franchise.

A conversation with Toronto Tempo founding partners on what it means to be a partner before a fan base exists. This session explores how early partnership goes beyond sponsorship to co-building fandom by creating shared experiences, community connection, and cultural relevance while helping lay the foundation for a new era in women’s sport.

Marking two decades of insight, the Canadian Sponsorship Landscape Study (CSLS) returns with its 20th edition, offering a timely look at how fandom is reshaping the sponsorship landscape. Explore key findings from 2025 and what’s ahead for 2026 and beyond.

Join us for a practical, insight-rich conversation on what it takes to build momentum in the first season of a new sports property. Early Toronto Tempo partners will share how they’re approaching activation in a landscape with no established fan base; where every touchpoint matters and every moment has the power to shape perception, build relevance, and spark early fandom.

What happens when you challenge the conventional thinking around fandom? This session places you at the heart of the action, starting with a rapid-fire take from an expert unpacking five bold perspectives on fandom today. From there, the floor opens, giving you the chance to react, ask questions and discuss what you agree with, what you don’t, and what it all means for the future of fan engagement. Expect a dynamic, in-the-moment conversation shaped by your input in real time.

What does fandom look like tomorrow? As culture, technology, and community continue to collide, brands are being challenged to rethink how they show up and stay relevant. Explore the forces shaping the next era of fandom, and what it will take to build lasting connection in what comes next.

Warm up for game night at the SponsorshipX Summit Social, a pre-tip-off gathering where networking is in full swing, conversations pass like fast breaks, and connections go straight to the hoop before the action on the court begins.

Get ready for an exciting WNBA matchup as the Indiana Fever visit the Toronto Tempo at Scotiabank Arena. Expect high-energy action as both teams battle for crucial points late in the season. With standout players on each roster, the game promises fast breaks, sharpshooting, and intense defense. Don’t miss the chance to see these talented athletes showcase their skills and bring the excitement of professional women’s basketball to Toronto.