Is Music the Most Powerful Sponsorship Platform?
The 2025 JUNO Awards are no longer just an awards show—they are a cultural moment that spans cities, industries, and communities.
Dear ROI Forum Delegates
Dear ROI Forum Delegates
I am honoured and privileged to be your host at the upcoming ROI Forum by SponsorshipX, which will be held March 28-30 in Vancouver.
From Switzerland to Stanford, ROI Forum is Attracting Global Speakers
Our team at SponsorshipX is constantly connecting around the globe, and we are excited to introduce four key speakers for the ROI Forum that we have met on our travels.
Walk the Red Carpet at The ROI Forum & See the JUNOS Live!
The 2025 JUNO Awards nominations are in, and Canadian music’s biggest night is shaping up to be spectacular!
PNE Partners with the SponsorshipX ROI Forum to Deliver an Unforgettable Conference Experience
SponsorshipX is proud to announce the Pacific National Exhibition (PNE) as the official Saturday Day Sponsor for the ROI Forum, which will be held March 28-30 in Vancouver.
Exclusive SMCC Member Offers for The ROI Forum – Don’t Miss Out!
We’re thrilled to announce an exciting new partnership between the Sponsorship Marketing Council of Canada and SponsorshipX.
The Double-Edged Sword of Activation
In sponsorship marketing, there’s an ongoing tension between two schools of thought: Should brands embrace immersive, tech-driven activations or adopt simpler, analog approaches to connect with audiences?
Updates to the Sponsorship Marketer’s Playbook from CES 2025
If you didn’t heed my advice to check out CES last week, you must add it to your 2026 plan. You want networking, friend? It feels like every business in the world is at CES
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025
Sponsorship Moments That Caught Our Eye in 2024
As 2024 draws to a close, the sponsorship landscape lays witness to innovative partnerships and groundbreaking deals that have reshaped industries and captivated audiences worldwide. Here are ten sponsorship moments that stood out to us at SponsorshipX:
Reflections from the Sponsorship Mastery Summit
Sometimes it's not about hearing something entirely new but hearing a familiar topic from a fresh perspective that can be most impactful.
Highlights from the 2024 Sponsorship Marketing Awards
On September 19th, the Sponsorship Marketing Council Canada (SMCC) hosted the 2024 Sponsorship Marketing Awards.
Auditioning New Partners
The 49th edition of the Toronto International Film Festival is in the books, and there was much to cheer about.