DoorDash Extends Partnership with the Northern Super League for Inaugural Season
DoorDash Canada has solidified its role as a key partner of the Northern Super League (NSL), Canada's first professional women's soccer league, by extending their partnership ahead of its anticipated inaugural season in 2025.
Perfect Puppies & More Global Partnerships
To kick off today’s profile of Global Partnerships, the SponsorshipX team shares our love for the Pet Perfect Puppies at the Playoff activation by Shaw Floors.
Toronto Tempo Nets A Winner with Sephora Canada
In a series of firsts, Sephora was recently announced as the first founding partner and first jersey patch of the first-ever WNBA team outside of the United States, the Toronto Tempo.
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃
Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.
Exciting Partnerships in Sports: Qatar Airways & PSG Take Center Stage!
Qatar Airways just landed as the Official Airline Partner of the UEFA Champions League!