
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.

Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃

Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.

Exciting Partnerships in Sports: Qatar Airways & PSG Take Center Stage!
Qatar Airways just landed as the Official Airline Partner of the UEFA Champions League!