NBA Jersey Patch Sponsorships: Premium Pricing Isn’t Always a Slam Dunk
NBA jersey patch deals have emerged as one of the league’s most prestigious assets, priced at an average of $10.9 million per deal.
NSL Creates Opportunities for Players & Partners
In November 2022, Diana Matheson appeared on the SponsorshipX Montreal stage and shared her vision at the time, Project 8, to establish a professional women’s soccer league in Canada.
Pos Malaysia's Strategic Play in the KL Tigers International Rugby 10s
In a landscape where brand differentiation is paramount, Pos Malaysia's sponsorship of the 2025 KL Tigers International Rugby 10s (KLT) exemplifies a masterclass in strategic brand activation.
Vancouver Whitecaps FC to Present Opening Reception at The ROI Forum by SponsorshipX
Vancouver Whitecaps FC is proud to partner with the ROI Forum by SponsorshipX as the Presenting Sponsor of the Opening Reception, an exclusive evening at the Fairmont Pacific Rim's stunning Emerald Room.
Explore Edmonton Joins the ROI Forum as an Amplifier Partner!
Big news! Explore Edmonton is teaming up with the ROI Forum by SponsorshipX to showcase why Edmonton is a powerhouse destination for major events
Transformative Partnerships in Sports Sponsorship
NWSL Partners with Alex Cooper’s Unwell Hydration to Engage Gen Z Audience
SponsorshipX Global Sponsorship Roundup
Sponsorship isn’t just showing up—delivering value, driving impact, and generating measurable returns. This month, we’re looking at three brand partnerships that aren’t just making noise but making a difference.
YouGov & SponsorshipX Announce Breakthrough Collaboration
YouGov is thrilled to announce its new role as a SponsorshipX Research Affiliate, beginning an exciting collaboration between the two organizations.
DoorDash Extends Partnership with the Northern Super League for Inaugural Season
DoorDash Canada has solidified its role as a key partner of the Northern Super League (NSL), Canada's first professional women's soccer league, by extending their partnership ahead of its anticipated inaugural season in 2025.
Perfect Puppies & More Global Partnerships
To kick off today’s profile of Global Partnerships, the SponsorshipX team shares our love for the Pet Perfect Puppies at the Playoff activation by Shaw Floors.
Toronto Tempo Nets A Winner with Sephora Canada
In a series of firsts, Sephora was recently announced as the first founding partner and first jersey patch of the first-ever WNBA team outside of the United States, the Toronto Tempo.
Global Partnerships That Caught Our Eye
Here are a few deals and happenings that caught the eye of the SponsorshipX team over the past few days.
Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past
The Portuguese Football Federation (FPF) has ushered in a new era by signing a long-term partnership with Puma, ending a 27-year collaboration with Nike.
Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures!
New York Islanders "Summon" Viam as Their Newest Tech Partner – No Tricks, Just High-Tech Treats! 🎃
Formula 1 and LVMH Announce Historic 10-Year Global Partnership
Formula 1 has finalized its longest central sponsorship agreement, securing a 10-year contract with French luxury giant LVMH.
Exciting Partnerships in Sports: Qatar Airways & PSG Take Center Stage!
Qatar Airways just landed as the Official Airline Partner of the UEFA Champions League!