Heading into the ROI Forum, SponsorshipX asked Armaan Ahluwalia, Head of Strategic Commercial Solutions, for the Alpine Formula One Team, for his take on the topic

In the world of purpose-driven marketing, partnerships are not just transactions—they are opportunities to build communities, drive impact, and create lasting change. That’s the transformative vision Nithya Ramachandran brings to the table, and it’s why her keynote at SocialNext Ottawa is one you can’t afford to miss.

We congratulate Julian Franklin on his appointment as the new Chair of the Board at the Sponsorship Marketing Council of Canada (SMCC).