A high-elevation experience designed to future-proof marketers who lead growth.
Over three immersive days in Whistler, delegates will step outside the noise to sharpen their strategic thinking, build resilience, and reconnect with the mindset required to lead in a world of constant change. Through guided peer conversations, physical challenges, and curated leadership sessions, BASECAMP equips brand builders, entrepreneurs, and business developers with the clarity, courage, and community needed to lead what’s next, with confidence and purpose.
Because 2025 Is No Time to Coast.
Marketers are being asked to do more with less, move faster with fewer answers, and lead through uncertainty that isn’t slowing down. Algorithms change weekly, budgets tighten quarterly, and expectations for growth never take a breath. To thrive in this environment, strategy needs sharpening, resilience needs building, and leadership needs space to evolve. SPX BASECAMP is where future-ready marketers pause, reset, and rise—with peers who are climbing the same mountain.
Come for the clarity, stay for the community.
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You’ll move through a guided leadership journey with expert facilitators who will help you envision your next chapter and develop the strategy to reach it. Through structured work sessions, intentional reflection, and focused collaboration, you’ll define where you’re headed and how to lead more clearly and confidently.
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From group hikes to fireside chats, from shared meals to deep working sessions, every moment is designed to unlock new ideas and fresh perspectives. You’ll engage with a diverse group of marketers, business developers, entrepreneurs, and growth leaders—people who ask thoughtful questions, offer real insight, and help you evolve your mindset and methods.
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Whistler’s natural elevation and energy will help you recharge in ways that restore your body, mind, and creative drive. Basecamp blends outdoor movement, meaningful conversation, and space to reflect—giving you time to revitalize your thinking, reset your pace, and return with renewed focus and purpose.
SPX BASECAMP is designed for people who drive growth, lead teams, and shape what brands do next. If you’re responsible for turning strategy into action, ideas into outcomes, and pressure into performance—this is for you.
You might be building a business, running a marketing department, scaling partnerships, or leading client relationships. Titles vary, but what unites SPX BASECAMP participants is a deep sense of ownership, a desire to grow, and a need for space to think bigger.
If you’re ready to sharpen your edge, challenge your assumptions, and invest in the leader you’re becoming—join us at BASECAMP.
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SPX BASECAMP is powered by facilitators, founders, strategists, and creative leaders passionate about helping others grow. We’re inviting people with lived experience, practical tools, and bold ideas who can guide meaningful dialogue and unlock clarity for others through conversation, storytelling, and shared challenges.
Speakers at SPX BASECAMP are part of the journey, not separate from it. They hike, dine, and work alongside attendees—creating lasting connections and powerful exchanges that extend well beyond the session.
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We’re building SPX BASECAMP with brands that value connection, creativity, and leadership development. Our partners are committed to meaningful engagement and want to be part of something thoughtfully designed and human-centred.
This is an opportunity to align your brand with a purpose-driven group of marketers, entrepreneurs, and business leaders—all gathered with a shared intention to grow. As a partner, you’ll be integrated into the experience, participate in the dialogue, and form authentic relationships that matter.
42%
SPX Delegates Work at an Organization Classified as a Brand
30%
SPX Delegates Work at an Organization Classified as a Property
28%
SPX Delegates Work at an Organization Classified as an Agency
EXPEDITION TEAM
Fiona O’Brien is a seasoned marketing executive and passionate advocate for diversity and inclusion. She currently serves as the Cateogry Director – Sparkling @ Coca-Cola Canada Bottling Ltd, where she leads strategic planning and commercial execution for the Sparkling Cateogry (Coke, Sprite, Fanta, Canada Dry & A&W). With over 20+ years of experience in the Consumer Packaged Goods (CPG) industry, Fiona has worked with top-tier brands at Danone, Unilever, Church & Dwight, Lactalis, and Kruger Products. 🌱 Beyond her marketing role, Fiona champions equity as the leader of several community programs in Diversity & Inclusion, reflecting her commitment to creating inclusive workplaces. She also brings her passion for sport and community to her board roles with the MLSE Foundation, the Black Opportunity Fund, and the McMichael Canadian Art Gallery Foundation.
Thirty-five years experience in economic, business development and trust fund start-ups...ICD.D and recent MBA designation...enjoy golf, travelling, sports collectibles and building capacity at all levels...
People-Centered Leader. Strategic Integrator. Dynamic Optimist. Nora is a purpose-driven leader, facilitator, and co-founder of Sidekick Consulting who believes that bold and meaningful impact is accomplished when done together. With deep roots in business development and operations, she’s known for her people-first lens and her talent for uncovering insights and ideas that translate swiftly into action, driving both people and performance. Nora brings a rare blend of energy, empathy, and clarity to build momentum that truly matters.
Dr. Greg Giuliano is an advisor and executive coach to senior executives and teams all over the world, designing leadership and team development strategies to enable organizational, team, and individual transformation. His mission is to help leaders and teams grow their capacity to enable positive disruption for markets, organizations, teams, and individuals. Greg is the author of the Bestselling books, Coaching for (a) Change: How to Engage, Empower, and Activate People, The Next Normal: Transform Your Leadership, Your Team, and Your Organization, the #1 Amazon Bestseller Ultra Leadership: Go Beyond Usual and Ordinary to Engage Others and Lead Real Change and The Hero’s Journey: Toward a More Authentic Leadership. Greg’s company (GA | Ultra Ledership) preaches and teaches ultra leadership - leadership that goes beyond usual and ordinary to engage, empower, and activate people.
Mark Harrison is the founder of the MH3 Collective, a group of ventures whose purpose is to connect people & ideas to create social impact. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the BTI to support Black entreprenuers, leaders, and changemakers; and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes being Board Chair of Big Brothers Big Sisters of Toronto and a Board Member of several organizations, including the CAMH Foundation, and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards. Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award, the Association of Canadian Advertisers’ 2022 Gold Medal Award winner and a 2025 Marketing Hall of Legends winner. Mark is also CBC Metro Morning's business columnist, where you can hear his regular takes on corporate and societal matters.
Meaningful change doesn’t happen by accident. It takes clarity, courage, and the right support. With over 20 years of management experience, I help leaders and teams turn their vision into strategy and their strategy into impact. My background spans human resources, accounting, marketing, client management, and sales, giving me a well-rounded view of how organizations really work and how people thrive within them. As a coach, I lead with empathy and curiosity. I’m deeply invested in understanding your goals and helping you grow in ways that feel authentic and sustainable. Whether working one-on-one or across a team, I specialize in bringing leadership principles to life through practical, actionable steps. Over the last decade, I’ve designed and led enterprise-wide Leadership Development Programs, from interactive workshops to group coaching, peer support, and long-term learning strategies that actually stick. Outside of work, I stay grounded by giving back. I volunteer with nonprofits that support underserved communities and teach meditation to people from all walks of life. And when it’s time to unwind, you’ll find me outdoors: hiking, fishing, scuba diving, or exploring new places with my husband, family, and friends
Jeremy is a former marketing and product executive at Microsoft, T-Mobile and Avalara. Now, as a partner at GBK Collective, a boutique strategic advisory firm, he partners with leading business school professors to solve the pressing challenges and major opportunities for Fortune 100 brands. Jeremy is also actively involved in the early stage community and is an advisor to a growing portfolio of technology startups. Jeremy received his MBA from the Wharton School, and is a member of its executive advisory board. His thought leadership has been featured in a variety of outlets including Harvard Business Review, Fast Company, Entrepreneur, and Forbes. He is also co-author of the Wharton School's annual Enterprise AI Adoption study, now in its third year.
Bonny van Rest is a former CMO, business strategist, and co-founder of Sidekick. She helps teams cut through complexity and make confident, actionable decisions, with clarity, speed, and no fluff. With deep expertise in brand strategy, leadership, and behavior-driven communication, Bonny brings sharp thinking, grounded facilitation, and the ability to reframe challenges in real time.
I’m a transformational change leader, coach, and facilitator dedicated to connecting people and accelerating impact. With over 20 years of global experience, I help leaders and teams thrive amidst complexity by combining deep coaching, dynamic facilitation, and evidence-based leadership practices. From startups to Fortune 500s, I co-create powerful experiences that shift mindsets, unlock human potential, and activate purpose. My passion lies in guiding individuals and organizations through meaningful change—with clarity, courage, and creativity. I’ve worked as a global brand leader, intrapreneur, and super-connector, helping leaders spark innovation, build leadership capability, and shape cultures that sustain growth. Currently, I’m pursuing a Doctorate in Business Administration, deepening my inquiry into leadership and change. I also hold an Executive Master’s in Change from INSEAD, and certifications in coaching and transformational learning. At my core, I am a catalyst—energizing people to reimagine what’s possible and make bold moves toward a better future. When I’m not working, you’ll find me traveling, cooking for loved ones, enjoying good wine, and exploring the edges of what’s next.
Thursday, August 14
Future Vision is a leadership mindset that looks beyond the present to anticipate emerging challenges, opportunities, and societal shifts. It empowers leaders to inspire innovation, solve problems, and make decisions that shape lasting impact. Rooted in foresight and clarity, future vision is about leading with intention toward what's next.
Afternoon
Sunset
Nightfall
Friday, August 15
Collective Path is about guiding organizations through transformative change by fostering collaboration, innovation, and a shared vision. It empowers teams to align their goals, values, and strategies to create a unified direction for growth. Through collective action, organizations can adapt, evolve, and thrive in a rapidly shifting world.
Sunrise
Morning
Reset & Refuel
Collaborative Ascent
High Noon
Afternoon
Sunset
Nightfall
Saturday, August 16
Personal Reinvention is about embracing change and rediscovering oneself to align with new goals and aspirations. It involves letting go of old habits and mindsets, and adopting fresh perspectives and skills to navigate life's evolving challenges. This transformative journey fosters growth, resilience, and a renewed sense of purpose.
Sunrise
Morning
Afternoon
Sunset
Nightfall
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Own the daily Trailhead Briefings and help set the tone for the entire SPX Basecamp experience. As a Leader Partner, you’ll be featured in pre-event communications and morning briefings and have the opportunity to support one of our featured facilitators. This is your chance to guide the group’s focus and align your brand with strategic leadership and transformation.
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The Navigator Partner ensures every detail flows—from shuttles to Whistler to the tools that guide the Basecamp journey. You’ll be integrated into our app, event logistics, and participant kits, becoming a trusted touchpoint throughout the experience. This partnership is ideal for brands championing clarity, progress, and purposeful direction.
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Sponsor Basecamp's most active, hands-on moments, including our team hikes, bike rides, and Collaborative Ascent sessions. As a Collaboration Partner, your brand is front and centre when creativity, teamwork, and energy peak. It’s a powerful way to align with wellness, action, and breakthrough thinking.
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Own the moments that matter most internally—our Reflection Retreats. Your brand will support guided journaling, scenic mindfulness sessions, and quiet zones that help participants reset and reconnect with their leadership purpose. This partnership is perfect for organizations that believe in the power of clarity, wellness, and personal growth.
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Celebrate the climb with us as the Flag Partner, supporting our evening dinners and closing celebrations. You’ll be featured in storytelling moments, guest speaker segments, and the final gathering that sends participants home inspired. This is an opportunity to be remembered as the brand that brought people together and helped them honour how far they’ve come.
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As a partner, you can lead workshops, host prospective clients, and share insights through panel discussions. The ROI Forum is an ideal stage to position your brand as a trusted resource in the metrics and sponsorship space. Shaping strategic perspectives will reinforce your brand’s leadership role in delivering accurate, measurable results.
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The ROI Forum provides a high-impact setting for live demos, allowing partners to showcase products, analytics platforms, and tools to an engaged audience. Delegates can explore and interact with your offerings in real-world applications, creating lasting connections and meaningfully supporting your brand’s value proposition.
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You’ll have exclusive opportunities to host prospective clients and foster meaningful relationships throughout the event. From private sessions to networking receptions, The ROI Forum brings together industry leaders and decision-makers, creating a valuable environment to deepen relationships and reinforce your brand’s commitment to advancing ROI and sponsorship effectiveness.
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As a partner, you’ll benefit from a comprehensive media campaign with profiles in SponsorshipX newsletters, dedicated social media features, and prominent on-site visibility. To maximize your impact beyond the live forum event, your partnership will be showcased in a post-event podcast or webinar, distributed through SponsorshipX’s global network, sustaining your brand’s presence and impact well into 2025.
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Together, we will assess your involvement's reach, engagement, and ROI, providing valuable data and insights that quantify the success of your partnership. This commitment to measurement reinforces your brand’s position as a results-driven leader in sponsorship.
BASECAMP is designed for brands that value depth over breadth and meaningful engagement over mass exposure. Our partners are integral to the experience, contributing to a curated environment where marketing leaders, entrepreneurs, and growth strategists come together to evolve.
We seek partners who:
Align with Our Mission: Brands that champion leadership development, innovation, wellness, and purposeful growth.
Value Authentic Connections: Organizations looking to build genuine relationships with a select group of industry leaders.
Embrace Experiential Integration: Companies eager to be woven into the fabric of the event—through co-created sessions, shared experiences, and collaborative storytelling.
If your brand is ready to engage deeply, contribute meaningfully, and grow alongside a community of forward-thinking leaders, BASECAMP offers a unique platform to do just that.
