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JULY 25 - 27, 2024

"Attend SponsorshipX Whistler 2024 as we invite you to explore 'The Future of Brand Champions.' Attendees will learn how to build, energize, and transform brands while discovering the power of sponsorship marketing and community building to drive brand success.

This event equips brand leaders with the inspiration and information they need to align their portfolios with their businesses' evolving needs effectively."

Mark Harrison, SponsorshipX Founder 

What Happens At SPX Whistler?

July 25th - Registration and Welcome

Upon arriving in the vibrant atmosphere of Whistler, BC, attendees will immediately feel the buzz of anticipation. The opening day of SponsorshipX Whistler 2024, themed "The Future of Brand Champions," will offer an early arrival opportunity to soak in the scenic beauty of Whistler. The registration process will be our first of many introductions, setting a welcoming tone for the event. ​ Participants will then join the welcome reception, a perfect platform for mingling, savouring exquisite food and drink, and making new acquaintances. This gathering of marketers, brand champions, and innovators will spark conversations filled with insights and opportunities for forging new connections. ​ The evening will escalate with an exclusive visit to a Crankworx World Tour event, where attendees will be seated in the "Champions' section." The thrilling bike stunts and enthusiastic crowd will epitomize the spirit of the conference: dynamic, exhilarating, and forward-thinking.

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July 26th - A Day of Learning and Adventure

Follwing a networking breakfast. the first half of the day will feature a selection of C-suite speaking sessions. Industry leaders and brand champions will share their experiences and strategies, offering invaluable insights on sustainable brand building and engaging younger demographics. ​ In the afternoon, the Peak 2 Peak sessions will provide a unique setting for more intimate discussions and networking, all taking place in the sky-high gondolas of Whistler. The stunning views will add an unforgettable backdrop to these insightful conversations. The day will conclude with dinner at the summit, at the renowned Umbrella Bar, where breathtaking views will accompany the evening's reflections.

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July 27th - Immersion and Celebration

The final day will kick off with an energetic bike ride, embodying the spirit of Crankworx and setting an active tone for the day. This activity will be refreshing, aligning with the conference's engaging ethos. ​​ Attendees will then embark on a tour of brand activations, exploring innovative campaigns that effectively engage Gen Z and Millennials, providing firsthand insight into successful marketing strategies. ​ Over lunch, the learning journey will continue with further discussions and stories from brand champions, offering lessons in triumphs and challenges. ​ The afternoon will climax with the Red Bull Joyride, an event synonymous with engagement and brand excitement, mirroring the principles discussed throughout the conference. As evening approaches, participants will gather for the final dinner to reflect and celebrate the knowledge and experiences gained. The closing remarks will encapsulate the essence of this transformative journey. ​ The conference will wrap up with an exploration of Whistler's nightlife, offering a fitting conclusion to a memorable event, leaving attendees inspired and ready to cultivate the future of brand champions in their respective fields.

Theme: The Future of Brand Champions

In 2024, SponsorshipX Whistler extends a unique invitation to immerse yourself in the evolving landscape of Brand Champions—individuals and entities that drive brand innovation, embody purpose, advocate for sustainability, and focus on financial success. Our reimagined theme, "Cultivating the Future of Brand Champions," offers a deep dive into these champions' transformative role in shaping brand identities and influencing consumer engagement.

At the heart of our conference, we will explore how Brand Champions are not just creating brands but are actively redefining them. Attendees will gain insights into successful strategies for nurturing Brand Champions who can authentically connect with diverse and discerning audiences. We will showcase inspiring case studies and the latest trends in champion-driven branding.

Moreover, the conference will empower participants to elevate existing brands by fostering Brand Champions. Discover how to inject your brand with purpose, sustainability, and authenticity, and learn how these champions can amplify your brand's voice through sponsorship marketing and robust community engagement.

Transformation through Brand Champions signifies progress in the marketing world. SponsorshipX Whistler 2024 will provide the knowledge and inspiration to cultivate these champions, ensuring your brand's relevance and resonance in a rapidly shifting landscape.

In an era where dynamic partnerships and community-centric marketing are essential, our conference will underscore the critical role of Brand Champions in leveraging sponsorships for growth. Attendees will better understand how to engage and empower these champions, utilizing their influence to forge strong community connections and drive brand success.

Understanding the journey and impact of Brand Champions is crucial for those in the sponsorship realm. This conference will offer vital insights into the evolving role of these champions, enabling sponsorship sellers to more effectively align their offerings with brand objectives, creating mutually beneficial partnerships.

Join us at SponsorshipX Whistler 2024 for a journey into the future, where cultivating Brand Champions is at the forefront of brand success, sponsorship marketing, and community engagement, charting a new course in the dynamic world of marketing and consumer connection.

Session Types

Session Types

C-Suite Keynotes

These sessions delivered by changemakers, c-level executives, and collaborators take place on the main stage with a life-size screen in a theatre-style room. Expect big thinking and big ideas to be explored in new and engaging ways.​

Talk Show

Talk Show sessions feature 1:1 interviews, debates, panels, and reports from around the world hosted by a diverse range of moderators and facilitators. These sessions are designed to be a collaborative and interactive experience for everyone. ​


This is your chance to roll up your sleeves and do a deep dive on a particular subject or topic. In small, intimate groups, these sessions are curated to provide the professional development you need to help advance your career. ​


1:00 PM - 4:30 PM


– Hilton Whistler

5:00 PM - 7:00 PM

Welcome Dinner

- Crankworx Tower

7:30 PM - 9:00 PM
Crankworx Pump Track

Pro Finals


9:00 AM - 12:00 PM

Networking Breakfast & C-Suite Keynotes

- Maury Young Arts Centre

12:00 PM - 3:00 PM

Box Lunch & Peak 2 Peak Gondola Sessions

- Whistler Village Gondola

3:00 PM - 5:00 PM

Mountain Hike

- Whistler Mountain

5:00 PM - 6:00 PM

Après Cocktails

– Umbrella Bar

6:00 PM - 8:00 PM

Mountain Top Summer Feast 
– Roundhouse Lodge


9:00 AM - 11:00 AM

Breakfast & Classroom


- Black's Pub

1:30 PM - 3:30 PM

C-Suite Keynotes & Talk Show Sessions

- Maury Young Arts Centre

4:30 PM - 7:30 PM

Red Bull Joyride

- Boneyard VIP

8:00 PM – 10:00 PM
Dinner Party

SPX Whistler Speakers


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Host Partner

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“To Mark and the team; you put on the most incredible conference I have ever been to. The vulnerability x strength of the speakers to share their stories. The positivity and kindness of everyone who attended. The exceptionality of everyone in their respective profession. The camaraderie!! Just all around amazing. Excited for the next one!”

Carling Jackson

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"It was a magical experience curated by fabulous people and it was an honour to attend with such incredible folx"

Matt Stewart, COO, Mamas for Mamas

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"Such a great crew. Thank you Mark & SPX team for organizing such an inspiring and fun conference at one of the most beautiful spots in Canada."

Ashley Curran, Canadian Tire

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"Was so great to meet everyone and reconnect with some familiar faces. Another amazing EXPERIENCE orchestrated by the SponsorshipX team! Thanks to everyone who planned, executed, spoke, inspired, partnered, and cheers’d! Until next time"

Mitch Thompson, Pando Partner

The Venue

Whistler, British Columbia, Canada

SponsorshipX is a conference like no other and will gave our attendees the chance to immerse themselves in the surrounds of Whistler. 

In 2024 we built on our 2022 and 2023 highlights including interactive sessions,  gondola talks, bike rides and mountain top yoga.