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Those Mountains Aren't Going to Climb Themselves
SponsorshipX Whistler will not be for the timid, as 2023 is not the time for fearful actions or nervous people. This multi-day forum will challenge senior leaders to rethink their sponsorship strategies, from integration with core business strategies to how they resource their ecosystem. Keynote speakers will challenge you to think differently, while small group workshops will allow you to do so.
Our participants will be from a diverse range of international markets, industries, sectors and roles to ensure our participants experience a broad perspective of thinking and innovation. If the conference sessions don’t get your adrenaline pumping, the mountain hikes and other activities will be sure to do so.
Theme: Scaling Mountains
You don’t have to look very far to see them. You don’t need to open your eyes to feel their looming presence as the dread they stir inside you grows. The mountains that marketers face seem to be more numerous every day. Some pop up unexpectedly, while others have been slowly coming into focus as your distance to them narrows.
The challenges of economic uncertainty, political instability, and financial upheaval form a range of challenges that all need to be scaled somewhat simultaneously. So you have to ask yourself, are my enterprise and team ready to climb them and am I?
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
Countdown to SponsorshipX Whistler!
Countdown to SponsorshipX Whistler!
MH3 is back with his Countdown videos to get you excited for the magic that will take place in British Columbia this July.
Got your ticket? Booked your hotel? Arranged your flight?
Time to get ready to scale those mountains!
Tracks
From AI
to DEI
These sessions delivered by changemakers, c-level executives, and collaborators take place on the main stage with a life-size screen in a theatre-style room. Expect big thinking and big ideas to be explored in new and engaging ways.
Hands, Hearts, Heads
Marketers often characterize sponsorship as both an art and a science. However, when executed magically, you can motivate consumers and customers to applaud your partnership, pledge their hearts to your brand, and look at you differently from now until eternity. Hands, Hearts, Heads will examine sponsorship marketing best practices to align with consumer interests, motivate them with great campaigns, and incentivize them to act. But get ready to collaborate with others, as our speakers are not just here to talk about sponsorship marketing; they are here to listen and learn from each of our guests.
Mountain Guides
The most important sale you need to make every day is the one you make to yourself at sunrise. But most of us need more than a pep talk. Our Mountain Guides will undoubtedly be inspiring, but they will also equip you with the hacks and tools deployed by other successful senior leaders. Every journey begins and ends alone, but we get nowhere without the propulsion of others.
Our Speakers
Sessions
CASSIE ABEL
Founder & CEO, Wild Rye
ASHLEY CURRAN
AVP Sports Partnerships, Canadian Tire Corporation
TANIA CRECCO
Head of Corporate Partnerships,
Dairy Farmers of Canada
The Power of Partnerships: How Brands Impact Positive Change
Now more than ever, it is essential for brands to be aware of their influence in creating positive change. All brands must have a purpose, and putting purpose at the forefront of your partnership strategy can be truly transformative. Join Tania Crecco, Head of Corporate Partnerships, Dairy Farmers of Canada, Cassie Abel, Founder & CEO, Wild Rye, Ashley Curran, Associate Vice President, Community Impact and Sports Partnerships, Canadian Tire Corporation, and Nithya Ramachandran, General Manager & CSO, T1, for a conversation about how brands can authentically and meaningfully impact the world. Discover the power of partnerships in positively impacting society and how we can all work together to become agents, collaborators, and advocates of change.
PETER COSENTINO
President, DEC Sports and Entertainment
DAVID ZIMBEROFF
Vice President of Marketing, SRAM
Crankworx Activation & Amplification Tour
Activation provides the fuel for generating ROI in any partnership, and Amplification is its match. But how often do you learn about both while touring live activation zones and talking with influencers? Explore the power of activation and amplification on an interactive tour led by Peter Cosentino, President of DEC Sports and Entertainment and featuring David Zimberoff, Vice President of Marketing for SRAM. Get up close and personal with the industry’s top professionals, who will share insights and strategies on how to create engaging brand activations and amplify them for maximum ROI. Discover the latest trends in activation and amplification and leave with actionable insights you can use to take your brand to the next level.
MICAH DESFORGES
Founder & CEO, Tribu Expérientiel
Dreaming big: The Story of JACKALOPE
For the past decade, JACKALOPE has been the go-to event for the nation's action sports aficionados, uniting the best athletes, professionals, and enthusiasts. Established in 2012 in Montreal by Micah Desforges and his team, JACKALOPE has become Canada's largest action sports festival and recently ventured across the border to expand operations into the United States. During this storytelling session, Micah will discuss the power of dreaming big. He will divulge details of his partnership with brands, influencers and athletes while sharing his inspiring story of taking risks, overcoming fear and cultivating tenacity to become the only event of its kind to operate on both sides of the border. Be inspired by Micah's story and discover how to make your own dreams a reality.
ISRAEL DIAZ
Founder, Sunday+Night
An economist, psychologist and buddhist walk into a bar….
Or the secret code to making molehills out of mountains. SPOILER ALERT: the answer is 0\3\6\9. BUT you’ll have to attend this talk to find out what these numbers represent and how this collective wisdom can help you, your business, or your brand scale any mountain with a bit more ease. How? Here’s one last clue: There are no business needs; only human needs. There are no business challenges; only busy-ness challenges.
