"Join us at SponsorshipX Halifax - the most unique three-day marketing conference. You will metaphorically go backstage and unlock the secrets of how top brands, creators, performers, and platforms engage, reward, and retain their most loyal customers, consumers, and fans. The conference will take a deep dive into the concept of fandom, equipping you with the insights, strategies, and tools you need to take your marketing game to the next level. Take advantage of this engaging opportunity to learn, experience, and explore one of Canada's most beautiful cities - Halifax, Nova Scotia."
Mark Harrison, Founder. SponsorshipX
Get Ready To Dive In.
Get ready to dive in and immerse yourself in SponsorshipX Halifax for an unforgettable weekend. We've meticulously designed this experience to captivate you.
Maximize your learning and connect with a life-changing group of people and experiences. Share your professional passions with like minded people, disconnect from the mundane (and your devices) and relish everything we've prepared for you. Disconnect from your work world and devices for a few days and relish everything — yes, absolutely everything — we've prepared for you.
Ready to explore what this weekend has in store? Here goes...
Friday March 22
Please do your best to get to Halifax in the morning (or arrive on Thursday night and find MH3 at the Lower Deck, ringing the bell) as we kick off the conference in the afternoon with a welcome reception with one of our conference partners.
Once we finish up our afternoon session. We eat. We toast, and we enjoy. Then we have a treat. Our entire group will attend JUNOS Songwriters' Circle, where you will hear, feel, and experience the heartfelt stories of some of our country's leading artists and their songs.
Don’t forget you have a JUNOfest wristband to explore the city’s music scene all night at over 15 venues featuring 100+ performers.
Saturday March 23
Saturday is action-packed. Get ready for sessions all over the city. Your day will blend conference and event activities - from the Honouring Ceremony to the JUNO SoundHub, diving deep into all things JUNOS. Then, we'll switch gears with Headliners and our own Creators Circles.
It’ll feel like you're part tourist, part student, and part fan—an eclectic mix!
Ever been to an East Coast Kitchen Party? Meet us at the Lower Deck for an SPX Global Reception, featuring our take on a group Kitchen Party, starting with refreshments and snacks before we set you free for a night on the town!
Don’t forget your JUNOfest wristband for another jam-packed night of music!
Sunday March 24
After the excitement of the previous night, it's back to business. Pun intended because we will leave you plenty of time to start the day at one of Halifax’s beloved coffee shops for fuel for your body and mind. Then, we will invite you to the Pacifico, where we will facilitate Improv(e) Community, Creator Circle, and FamJam sessions. Later, we have a special surprise for you, lunch, and some Headliners!
Yes, we've allocated time for JUNOS prep. We understand the dilemma of choosing outfits! But make it snappy; we'll discuss at the exclusive Red Carpet Lounge as VIPs.
The JUNO Awards return to Nova Scotia’s capital for the first time since 2006, promising a sizzling show, featuring performances by The Beaches, Charlotte Cardin, Canadian Music Hall of Fame Inductee Maestro Fresh Wes and Host Nelly Furtado
After the Awards, get ready for more fun—we've secured exclusive access to an after-party for you.
Monday March 25
Have your alarm set and plans arranged to head wherever life takes you next—whether across the harbour or over the ocean. But before you depart, bid farewells in the SponsorshipX app, exchange a few more contacts, and post those unforgettable moments (maybe some you don’t even remember capturing)!
It's been an incredible journey, and we can't wait to see where your path leads next!
Theme: The Future of Fandom
Fandom - The Kingdom of Fanatics.
Who doesn’t desire more fanatics, more loyalists, more brand champions, more community animators, or more prosumers? Show me the brand, the movement, the person who doesn't yearn for greater Fandom. It's invaluable and elusive—a magic that's hard to find and even harder to contain once unleashed.
Join us at SponsorshipX Halifax as we delve into the Future of Fandom. Together, we'll uncover strategies to nurture long-term, devoted fans who will prove invaluable to your brand. Whether in entertainment, music, gaming, or hobbies, fandom runs deep. It begins with passion and blossoms through community. Embracing non-traditional thinking and a creative spirit is the key, eagerly waiting for us to harness its power.
Schedule Highlights
Session Types
Headliners
These sessions, delivered by changemakers, C-level executives, and collaborators, occur in theatre-style rooms on our two main stages. Expect big thinking and big ideas explored in new and engaging ways.
Creator Circles
Not all of your performers will be singers or musicians, but they will be creators willing to share what they have created and how they do it. Be ready to be informed and inspired.
Improv(e) Community
The community will create the future of fandom, and this is your opportunity to participate in the meaningful discussion that becomes the content of this forum.
Fan Jams
A conference about fandom better include opportunities to engage with fans. So get ready for these in-person, virtual, and hybrid ethnography sessions to hear what fans think in real time and with real people!
Backstage Class
Relax; you don’t have to organize this event so that you can go backstage to the JUNOS and other fan-focused events participating in the forum. From media coverage to sponsor activations, we will take you behind the curtain and under the hood.
Xperiences
SponsorshipX loves to show, not just tell; our Experiences are always surprising and delightful. So get ready to sing, cook, and yell “Sociable” at the right time. If you don’t know what that means, don’t worry; we have some friendly Nova Scotians who will show you.
OFFICIAL HOTEL
Hotel packages available to SPX Halifax pass holders. Please get in touch with Sponsorship Guest Services (guestservice@sponsorshipx.com) for all hotel inquiries, as the hotel will not access our room block - Thank you!
Halifax Marriott® Harbourfront Hotel
Experience downtown Halifax in style at our waterfront hotel. Elevate your experience in Nova Scotia's bustling capital city with a stay at our newly renovated Halifax Marriott Harbourfront Hotel. Situated along the scenic Halifax waterfront, we offer easy access to the shops and restaurants along the boardwalk as well as the Historic Properties. Fuel up for a busy day in downtown Halifax with a cup of Sissiboo Coffee Roaster Ltd coffee at Balancing Rock Coffeehouse, enjoy the harbour views from our seasonal outdoor Stone’s Throw Patio, or join us at Harbourstone Pour House for seasonal dishes sourced from here in Nova Scotia. Additional hotel amenities include an indoor swimming pool and a fully-equipped gym. Those in Halifax to host an event can take advantage of our expansive venue spaces, including the largest pillarless hotel ballroom in the city. Thanks to our convenient downtown hotel location, you're perfectly placed to explore Scotiabank Centre, Casino Nova Scotia, Citadel Hill and more.
1919 UPPER WATER STREET,
HALIFAX, NOVA SCOTIA, CANADA, B3J 3J5
X, NOVA SCOTIA, CANADA, B3J 3J5
CONFERENCE VENUES
Please note that SponsorshipX Halifax will be at several venues in the downtown core, and the exclusive conference app will have all the details you need. The following represent some highlights!
Darya
110-1709 Lower Water Street, Halifax, NS B3J 1S5
EASTERN MEDITERRANEAN-INSPIRED DINING ON THE HALIFAX WATERFRONT
The name Daryâ, which translates to “sea” or “ocean” in Persian, serves as a nod to both the restaurant’s waterfront location as well as to the Eastern Mediterranean seaboard.
The Lower Deck Downtown
1887 Upper Water Street, Halifax, NS
The original Lower Deck Pub opened its doors on the Halifax waterfront in 1974, combining our proud Nova Scotian hospitality with great food, great beer and local entertainment.
Pacifico
5171 George Street, Downtown Halifax, B3J 1M6
Experience Pacifico's vibrant atmosphere in a historic venue with 18ft ceilings. Indulge in elevated comfort food, daily happy hour, live bands, energizing DJ sets, and a spacious dance floor. Ideal for parties of all sizes and corporate functions up to 450 guests
Register For SPX Halifax
