https://www.sponsorshipx.com/events-2-1 daily 0.75 2025-10-06 https://www.sponsorshipx.com/events-2-1/event-four-ydsd3 monthly 0.5 2023-12-18 https://www.sponsorshipx.com/events-2-1/event-one-9ny6t monthly 0.5 2024-11-18 https://www.sponsorshipx.com/events-2-1/event-five-739pf monthly 0.5 2023-12-18 https://www.sponsorshipx.com/events-2-1/event-three-dclkh monthly 0.5 2023-12-18 https://www.sponsorshipx.com/events-2-1/event-two-z867f monthly 0.5 2023-12-18 https://www.sponsorshipx.com/news daily 0.75 2026-04-02 https://www.sponsorshipx.com/news/nfctuoqj61u30pko9m3trrtig9xqp2 monthly 0.5 2026-04-02 https://www.sponsorshipx.com/news/rmabn4zmiqrlvoa1p4hojlgoi0oqcn monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e726a675-808e-48d1-94cd-80de520c2ebd/SPX-2026_ROI-Forum_Stacked-Black+%281%29.png News - Pittsburgh Distilled - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/7e38ee97-74e6-43cb-9f49-93dc85a3b368/Presentation1.png News - 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What happens when labels meet logos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d36b3de4-4883-476d-ac49-fd0c05159ab4/Image.jfif News - What happens when labels meet logos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f3c51acd-b268-451c-8256-c9f8629c9be1/Image+%284%29.jpg News - What happens when labels meet logos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d8fafaa8-d28d-45b0-84ea-e0aa950a7ac6/Picture3.png News - What happens when labels meet logos? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/rcmwhocws68l5nqcapdxff888qot7e monthly 0.5 2026-03-02 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/acaae7fd-8a80-4025-a0db-14e369097087/2147a626-c7a6-4c12-a9f1-25d2109c5e92_4032x3024.webp News - 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A look ahead   - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/mark-holland-te9a2 monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/03a6b667-79b7-4f3a-aa8b-7802cd960222/Pod+logo+News+Headline.jpg News - S2 E10 | Heineken's Sponsorship Savant - Annamaria Fuzy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/mark-holland monthly 0.5 2026-02-23 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/03a6b667-79b7-4f3a-aa8b-7802cd960222/Pod+logo+News+Headline.jpg News - S2 E9 | MARK HOLLAND, CEO OF THE CNE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/1i7dbt75j4as2j7xkg91m2euqmeglt monthly 0.5 2025-12-16 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/936a8d10-01f3-4f11-b2fd-835719a195d6/Presentation1.png News - Feedback and Future Requests Wanted! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/936a8d10-01f3-4f11-b2fd-835719a195d6/Presentation1.png News - Feedback and Future Requests Wanted! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/4e946420xcgfchqr0z0lwk8g6ipbkf monthly 0.5 2026-01-07 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/32d8c815-d736-4c57-9415-18b578e7caeb/b4.png News - The Sponsorship Industry’s Barometer Is Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3020beef-6984-4c7b-a78f-d935291f601c/b1.png News - The Sponsorship Industry’s Barometer Is Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0dd2970a-ab08-4f3f-8ed5-6acb5eb6cff1/b2.png News - The Sponsorship Industry’s Barometer Is Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0e2412d9-81bb-4688-bdee-ec9ac744ffda/b3.png News - The Sponsorship Industry’s Barometer Is Speaking - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/vv6fvq1buwabvsvf7xzqc8h2kaxfe1 monthly 0.5 2026-01-07 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e936107d-3d06-4eb5-89e2-d2dfb92a2520/Image.jpg News - Giving as an Economic Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/7a177b72-5745-44c8-aa08-9f41d014aa7c/d52034_564003fe4b3d42ceb0a291d0a93a784a%7Emv2.jpg News - Giving as an Economic Tool - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/da45c5d0-fd89-47bb-8a77-43ea4118fb9e/PSE_Logo_RGB_onWhite_3609+%282%29.png News - 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Everyone’s a Changemaker  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1763487259947-5QB1CYF29Z609FEOKTFQ/EBR60507.jpg News - Everyone’s a Changemaker  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/815d9b96-df87-46ad-a740-1044b64e3a17/Presentation1.png News - Everyone’s a Changemaker  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ufpzhl7vqhxezz4e8q37xmpi3zt53t monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/317231a4-d735-4b51-929e-9fba4df5fdd4/1761141713737.jpeg News - Register today: Beyond The Pitch - Turning FIFA 2026 into a cultural and brand win   - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/gkwd9xtpaor34c51xr0ofo13c5tqdf monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b0cfe1b0-fda6-42c4-a2c4-ff47bce90693/Kubik.png News - Kubik Brings the Energy to the Kickoff Party - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ilkjdek03c9c4g1afg1ro280qx1twy monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6154dc35-54d9-44d0-a6c2-36be1f43109a/Golf+Canada+Clubhouse++17+Sport+Lounge+++%284%29.png News - Golf Canada to Host the Clubhouse at SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/54a3efd0-327a-4964-b6ed-b4563955704b/20240528-208.jpg News - Golf Canada to Host the Clubhouse at SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/d7iagyse2j8a6j6jw4bbdf54fmdh0y monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8d63b0e6-5971-4184-8f3e-a7bdcce30405/GOCF.png News - Great Outdoors Comedy Festival Joins SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3a416080-617e-4a84-9497-c37b77462543/SPX_GreatOutdoors+%281%29.jpg News - Great Outdoors Comedy Festival Joins SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/marianne-brooks monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S2 E7 | From Fairways to Fairness: Marianne Brooks on Values, Belonging, and Bold Moves in Sport Marketing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/r3b3l1p18bwbux03m7cvg0lxk27407 monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/281f1bbe-f85f-487b-af9a-103f6925a014/Sumit+Darshan.png News - CONTENT CHANGEMAKER SPOTLIGHT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/akz3lsssdwfpgr85ql5o63u6o3r3j3 monthly 0.5 2025-11-04 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6f6c003a-a046-4bd6-8a6e-43166b0786e9/Presentation1.png News - Ashima Chopra is Rewriting the Rules of Fandom - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/mc2gobb1m01n9zzxmc8vtsv6vs0xkx monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3347d506-4ad2-44ea-8551-24d21d4202f1/Sarah+Miele.png News - CNE to Share Bold Story at Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8b5126e4-472d-4bfb-976a-57d9fd3d7b6a/CNENov4.jpg News - CNE to Share Bold Story at Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ghirirvkmv4n4jwv2khj8ore0vjki8 monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/95090e01-bb6f-4c3f-bd59-c92a4fc28a5b/heads.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/9fe86f16-3d5e-4fd9-8626-f729eeb6a1f1/Diana+Matheson.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/627a1750-1441-490d-8426-d5e79d138820/CHRISTINA+LITZ-+website.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1a58f609-92c6-4443-8860-797f6ad5c897/Christine+Sinclair.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b3f22df9-2982-4856-aaa6-b44ae29837cb/Heather+Cameron.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4f0e1c28-f839-49cf-a757-d41b86077d86/Laura+Cutsey.png News - The Power of Progress: One Story, Many Voices at the 2025 Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/25jm3s0irm7h7zowi8bawm18zwr961 monthly 0.5 2025-10-28 https://www.sponsorshipx.com/news/pgiiyze518x72r766jc92qdjrbc3m9 monthly 0.5 2025-10-28 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/49205d45-3dcc-41b9-aa4a-af5726415d20/Nielsen.png News - Nielsen Sports to Share Global Case Studies at Toronto Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/407519c1-b1d3-40e1-aa63-61713d4fbdbf/Andrew+Lafiosca.png News - Nielsen Sports to Share Global Case Studies at Toronto Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/les2ktzlzts04lkyrst3qp7kcwaatv monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1760976253069-8ML20GT4JZ3H5K9MH6W0/Picture6.png News - Tradable Bits announces multi-year partnership with Club América - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/3uz60xfsi7l37t8rjr7z2e3xs6a6ad monthly 0.5 2025-10-21 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3bd79928-f246-4747-b8ce-b8a7d400b2ba/Exterior-of-Waterworks-Food-Hall.jpg News - Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f139cd9c-88f4-4b17-b40c-95ec5ef40729/687a8f369a492e5e947c7cf8_03093612.jpg News - Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a0b84982-678b-48e0-918b-8e734c889e38/ezgif.com-animated-gif-maker+%282%29.gif News - Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/51a154b1-2010-46bc-856a-c611cbe527f5/PSE_Logo_RGB_onWhite_3609.png News - Twenty-Five Reasons to Attend the 2025 SponsorshipX Changemakers Summit - 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The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/deb06245-e6d0-4e21-b26c-f0ee63ba0828/Picture4.jpg News - The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026 ©JBernard https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4856373d-f6f5-4748-8443-9033e3cee034/alas.jpg News - The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026 - Make it stand out ©JBernard https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f1c0b03b-6e74-475b-8c7a-da84d807ff17/nic.jpg News - The FIS Freeride World Tour by Peak Performance Returns to Alaska in 2026 - Make it stand out Nicolas Hale-Woods, Freeride World Tour CEO & Founder https://www.sponsorshipx.com/news/l8vrkcs6x3s3iclikjf2ie8d4uizvl monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/889dfd5a-3fa3-482e-985f-1aa693752390/SPX-Changemakers-Lockup-Black+%282%29+CORRECT.png News - Waterworks, Where Changemakers Gather - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/744726df-d6ae-4375-884e-d89824460845/water.png News - Waterworks, Where Changemakers Gather - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1757939762738-ENCNR0MC4WRA7FXML9YK/waterw.png News - Waterworks, Where Changemakers Gather - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-m6gkn-jt7bb-dbewc-hjykt-p9y6m-j2b6e monthly 0.5 2025-09-17 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S2 E1 | Changemaker on the Mountain: Chris King of Outdoor Research - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/8lc5010o4n9o285c1fwzvdep4il4zc monthly 0.5 2025-09-10 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/eeec440d-ac3f-4e4f-9745-65c509ce5ebb/read+on+1.jpg News - 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TIFF 50th Strikes Gold with Partners - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/bx9fwqyvzm2jd596i26co8eub3refb monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/da0d7d52-eecc-4f57-ac52-f1c4c7972c5f/Picture3.png News - Help Raise $ 20,000 to Celebrate 20 Years - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/97g3asvzie20n1697iokmdvesr34tt monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/9428a22f-7c99-4605-9797-b72b9073b3cf/Rachael+Pinnock.png News - Driven by Disruption - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ribp35qj7zfcri9wyrxqj2z8dql84k monthly 0.5 2025-09-23 https://www.sponsorshipx.com/news/sp4iyxn50yfzk2us1hzgxw9qujzwcu monthly 0.5 2025-09-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1756817876892-S1K9FNP2UC194QCNY0C4/Picture4.png News - 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SponsorshipX Adds More Speakers to Roster for 2025 Changemakers Summit in Toronto - Make it stand out SponsorshipX Paris 2024 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/fdf406d3-2dbf-4ea9-8de4-9770094fe5bb/ezgif.com-animated-gif-maker.gif News - SponsorshipX Adds More Speakers to Roster for 2025 Changemakers Summit in Toronto - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/31lt5yktbjmsonqpq5jqcuk79kpz6v monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/bd4c97dd-c3ab-499d-9aed-dea123b8cb16/Picture5.jpg News - Canada Life Steps Up as Sponsor of NAVIGATE 2025 – An Invitation for Companies to Join - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/93dql9o9cd4bhth7uehdy5ins9lvuj monthly 0.5 2025-09-02 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1eea8509-222f-46a9-9b7b-7e760271fc6c/Picture3.jpg News - 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Diana Matheson Heads Speaker Roster for Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0b3ef2e8-b106-4755-baf5-dcd5c3fb80f0/Picture1.png News - Diana Matheson Heads Speaker Roster for Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/qsbimnj4jz2f9gwzzo9bpinlpyfcki monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1755520731644-TXAGVTKVWXTW600SQ4WS/thumb+%282%29.jpg News - Level Up with Dr. Norm O’Reilly - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/pg53gez6wef6xui6opo3nlgcdg5pgg monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/7d5abc63-c935-486e-aac3-335fa2a9ab8e/Logo_SPX-Basecamp_Complete_Black.png News - 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SXSW PANEL PICKER PITCH! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/lollapalooza monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/fce2edd3-2eec-4b4f-8825-d73777199c5a/Picture1.jpg News - Lollapalooza 2025: Comfort, Creativity and Culture on Full Display - Make it stand out Photograph: Emma Krupp / Time Out Chicago https://www.sponsorshipx.com/news/crankworx-at-20 monthly 0.5 2025-08-18 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0bbaa99c-ad0b-4729-9d2f-1cee50264f7c/Mark+.png News - Crankworx at 20: From Volunteer Days to Global Stage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1755092635783-4OPIBZLPEZ3M9I8XFK0U/IMG_3497+%281%29.jpeg News - Crankworx at 20: From Volunteer Days to Global Stage - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/5bh0xwmi5xhin7yr34n36zodwvx06l monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6a51c3ad-da21-4a48-9b19-e9317e05048e/Presentation1.png News - SRAM Calls for Global Cycling Changemakers - Make it stand out Aspire 2025 Crankworx Credit: Oisin Mc Hugh https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/781582db-675d-412c-ae45-3968dd8e2fa5/Picture4.png News - SRAM Calls for Global Cycling Changemakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1754995147263-HGA1SESIBSGVWUTMK53D/Picture6.jpg News - SRAM Calls for Global Cycling Changemakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/pzdlyh1y3ywypq8xqnu4i2umpm5dfc monthly 0.5 2025-08-12 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c24950de-42e4-4e59-ba43-9cfc6edaa66c/a3.jpg News - Partner as a Cohort Changemaker at the SponsorshipX Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/s83xq4xnft8h66wsww87rijm0yo5xi monthly 0.5 2025-08-13 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/11f43d45-1e65-4172-8806-8918b19c08c0/A1.jpg News - From Coffee Lines to Blue Lines: Barbie Stars in the PWHL - Make it stand out Marie-Philip Poulin and Sarah Nurse liking their likenesses. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/460c853c-c692-4297-bb14-873d99df8164/A2.jpg News - From Coffee Lines to Blue Lines: Barbie Stars in the PWHL - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/t1cbzxnbd0mtdtu6jog3afptp2adeq monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e60df4d3-cdaf-4cb5-beb9-b0eaa24e6657/thumb+%281%29.jpg News - Savvy Sponsorship Marketers Watch This Session. 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Reset. Renew: Shift From Manager to Coach to Empower Others Greg Giuliano & Sina Johnson Make the shift from directive to developmental leadership. This session gives you coaching tools to elevate your ability to empower others and lead the next version of yourself. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/fc6af23e-49f8-494f-bff0-1491725eec29/Fiona+O%27Brien.png News - Time for a Leadership Transformation - Trailhead Briefing | Entering Spaces Not Built for You: A Journey of Reinvention Fiona O’Brien - Entering spaces not built for you can be the spark for powerful transformation - learn how to envision and shape the room you want to create for your future. https://www.sponsorshipx.com/news/7wh59ippylnfmx1tkamvmvaqjvlcqz monthly 0.5 2025-07-29 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5bf61807-8070-46e9-8de7-89154b496578/ROI+on+Demand.png News - This Is Why Brands Are Backing Women’s Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/59dd1813-f39b-4e4f-bed9-b758e67b20ce/thumb.jpg News - This Is Why Brands Are Backing Women’s Sports - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/partner-purpose monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1753451428170-ICSXBT9U1U6IBZMZ8XU3/Picture2.jpg News - Partnership with Purpose at the Changemakers Summit - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/bc-mission monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/14ecef21-ee16-42c8-994e-2bbed29c2877/bc0.jpg News - What to Expect at BASECAMP WHISTLER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8e2333f5-138c-43d1-a260-90f68b06d4bf/bc1.jpg News - What to Expect at BASECAMP WHISTLER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ca89be5b-3b7d-41ee-8ff6-60cb332f5d88/Picture2.jpg News - What to Expect at BASECAMP WHISTLER - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/6c9unwtkf7fc8p19kbyx0c9oe3n8u6 monthly 0.5 2025-08-05 https://www.sponsorshipx.com/news/452jt7f45kv0dcv1hgv478ebt697u4 monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ec13703c-53ee-40d6-8b0b-feed29c9f0d5/NSL+Final.png News - Changemakers Summit to Take Place in Conjunction with the Historic NSL Final - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ta1bxu3fomatxp5dloubqozzu9tw0s monthly 0.5 2025-08-05 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1753105137192-SHPXAX6S7GCXJ9KI46SA/Open+4.jpg News - The Open Championship: The future of golf is digital, but its soul is still tradition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8314a4b7-2d55-44e0-a454-906e3c6e812b/download+%284%29.png News - The Open Championship: The future of golf is digital, but its soul is still tradition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-m6gkn-jt7bb-dbewc-hjykt-p9y6m monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S1 E8 | Total Sports Performance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/gt7lno9ofy14exxxs9g99dikpvt2vd monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a5df3b89-9034-452e-9edf-1efd77b89eae/Samantha+Yarwood..png News - We Need More Explorers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/7d8b5a91-5f48-45b2-9e37-8ec62d9547c8/Samantha+1.jpg News - 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S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/53d3dac7-0f5d-4596-a7cb-c5d9e2c71940/SponsorshipX+ROI+Forum+-+Speaker+Images+-+Yoeri+Gerrits+3+%281%29+%281%29.jpg News - S1 E7 | Data in Real-Time Sponsorship: Tools and Techniques - Make it stand out Yoeri Geerits, Senior Consultant at YouGov Canada https://www.sponsorshipx.com/news/046f7cp8goq1gprafjqo5pnc04f95k monthly 0.5 2025-07-15 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/af28d6cb-859b-476f-9e1e-71fdb8f78e89/Picture2.png News - Why Doesn’t Cannes Award Sponsorship Lions? https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/39d8d5a2-8336-4d27-85fb-f1561bea9896/Picture3.jpg News - Why Doesn’t Cannes Award Sponsorship Lions? https://www.sponsorshipx.com/news/c8vfuiomusi42szdet1vvf70jutk9x monthly 0.5 2025-07-01 https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-m6gkn-jt7bb-dbewc monthly 0.5 2025-07-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - 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Cannes deux mille vingt-cinq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5fdecbec-1991-408f-b258-dfb12362686e/Picture6.jpg News - Cannes deux mille vingt-cinq - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-m6gkn-jt7bb monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S1 E5 | Valuation vs. Performance: Maximizing Asset Impact - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/87958107-0945-496b-8a8a-be994e3629f1/22040c42-d593-4659-914b-e170d5a5f8a1+%281%29.jpeg News - S1 E5 | Valuation vs. Performance: Maximizing Asset Impact - 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One Year Until FIFA World Cup 2026: A Continental Countdown Builds Momentum - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-m6gkn monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S1 E4 | Fan Sentiment as a Metric - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/53dlokmpw72nbl8u1vnxu10lerf3yc monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/fff23802-e0bd-437a-9985-3ff415d17b3f/Picture1.jpg News - BASECAMP Expedition Team Welcomes MH3 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/j9zab7g8e46er201gu9vo3gc0veo1a monthly 0.5 2025-06-17 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1749547189185-YG4C710BLVZKX0S099P0/Picture1.jpg News - Heineken® 0.0 Hits the Big Screen with F1® THE MOVIE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-42byz-tm7js monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S1 E3 | Post-Event Metrics: The Long-Term Impact of Sponsorships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ffjbcjfv4zlaloq3md4gcgn8k2ayu7 monthly 0.5 2025-06-17 https://www.sponsorshipx.com/news/zxx7t5g45zkujy9zpnnolpphbenihw monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1749544665826-BTZFBHFONR4OB9TIECAG/greg.png News - SPX BASECAMP Expedition Team Adds Dr. Greg Giuliano - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ot4isfe8ga0hbjws7kjzphdsjomghq-42byz monthly 0.5 2025-06-26 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747857334131-042101MUHX5N1QLDKALS/Podcast_Cover.jpg News - S1 E2 | Measuring Success in Cause-Driven Sponsorships - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ogotu3wn3b27ri09oy2qo08on9p8zf monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1748868197398-7DVY5U4OV94M3L2WXRBH/Picture3.png News - Paying It Backward - Make it stand out Stripe co-founder Patrick Collison pictured winning the exhibition's award in 2005. 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Fenty Beauty https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/da52a5a3-8285-4f38-aa63-8f5db2683453/Picture5.png News - Stories Sponsorship Marketers Shouldn’t Miss - Make it stand out DP World Tour and Husqvarna deal encompasses the Irish Open, British Masters, and BMW International Open. (DP World Tour Imagery) https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/76dcaecd-52a4-4e93-bb88-28d605548de6/Picture6.jpg News - Stories Sponsorship Marketers Shouldn’t Miss - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/t57dahzhcdjpxqyjy1uwz09mft74w8 monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/dc47325b-3349-4af4-ae46-10b438472bd3/Picture2.png News - Why SPX BASECAMP? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/pe5y1w3uauhfc5dwccxmotca45ys8p monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/60ed4800-875f-4f64-a6eb-5146ba462a8a/Picture3.jpg News - 31 Years of Leadership Lesson - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/zdhbb8yl7eicomw2kd184vdnwd7alp monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747150097700-0V1SQXKZGP4KPQ7KP893/Night+1.png News - Is the night mayor a new sponsorship opportunity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d9158c6d-50cf-4dcc-bde5-f823f5f3b278/Night+2+.JPG News - Is the night mayor a new sponsorship opportunity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/bd56c6a8-12bd-4321-85be-fae3a64ae0c7/Night+3.JPG News - Is the night mayor a new sponsorship opportunity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c1f7d3d0-dde4-4c19-afa0-93f3a6190b5c/Night+4.png News - Is the night mayor a new sponsorship opportunity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/fdb8211e-2787-4deb-ba99-37a7cbef64d6/Night+5.PNG News - Is the night mayor a new sponsorship opportunity? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/lv1hiykn11uijag1c21zplkkbyx9sh monthly 0.5 2025-05-20 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1747149579835-Y4KP7KUI60OAODBBDJM6/Gaming+.jpg News - Brands Expand Sponsorship Strategy with Bold Global Plays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6bbf5313-2676-4859-a87b-7188ac6a421b/Mizuho+2+.jpg News - Brands Expand Sponsorship Strategy with Bold Global Plays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/13ebb171-7c11-481b-aec6-94598b86f85e/Mizuho.jpg News - Brands Expand Sponsorship Strategy with Bold Global Plays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f627de39-d41e-41d2-80d7-77f9c98cdc23/SEGA.jpg News - Brands Expand Sponsorship Strategy with Bold Global Plays - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/rba4nar1gi1piwzzrxqvi3sxrle9wm monthly 0.5 2025-05-13 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d1e1d2bb-2e53-4605-81b7-ff059f10102e/leslie+.jpg News - Samantha Yarwood Joins the SPX BASECAMP Expedition Team as Lead Facilitator & Program Architect - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/szgmzfdsfy1i7iqt23s36fzuvcb1zw monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1746536064412-D4J65XG7F5YOODAVGBUJ/Picture3.jpg News - Climb Higher - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f1e29f12-0928-4623-a2b7-ab119452b7d8/29D18994-3D3F-4F0B-8CF7-12857996E323.jpeg News - Climb Higher - Make it stand out Join MH3 at BASECAMP 2025. August 14–16, 2025 | Whistler, BC https://www.sponsorshipx.com/news/ld3hm6koy4w2ma7s5dg1m5ymdr80kp monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b90b3c6a-6956-4554-8d18-e905f6261559/Picture2.png News - Five Partnerships That Signal Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/aaef49f0-ac2b-4184-9aa7-24b3d0388ad2/Picture1.jpg News - Five Partnerships That Signal Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/5kmg3rbxgs4dty666j5qerwqhu5nwm monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/cfcdb012-e3cb-49b2-9dd2-9277f61d16f8/Picture3.jpg News - Where brand partnerships make culture — and culture demands better. - Make it stand out Vendor tables at the 2023 Reston Pride Festival (courtesy of Jennifer Heffner Photography) https://www.sponsorshipx.com/news/ov3f9e0nbysodr0c8xm8ywcbzpf1fz monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/756d3790-426b-4b52-b474-30ddb9b7f6e5/Picture1.jpg News - Unlock the Power of Women’s Sports: A Smarter Play for Brand Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/fj1kh0mh60rdoib1757te5bh2e71bk monthly 0.5 2025-05-06 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a4ef820a-9e2a-41c9-bf83-d8c8e7068135/SPXW25Logo-Date%26Tag.jpeg News - A May Bouquet of Sponsorship Flowers for You! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2dcff85a-9e10-4ed5-a2e6-d1be85ede50c/IMG_3245+2.jpg News - A May Bouquet of Sponsorship Flowers for You! - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2e003a7c-14c0-47f6-86c0-b93061b35fbb/SponsorshipX+ROI+Forum+-+Speaker+Images+-+Jenn%2C+Jenny%2C+Bob%2C+Espanda+2.jpg News - A May Bouquet of Sponsorship Flowers for You! - Make it stand out Jennifer Frees, TIFF, Bob Park, GE Appliances Canada, Jenny Yuen, Kids Help Phone and Espanda Ghorbannia, Convoy Communications recording a live podcast at The ROI Forum by SponsorshipX https://www.sponsorshipx.com/news/csls-survey monthly 0.5 2025-04-22 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/332bfd15-74b7-4799-a245-ccf2e44b40eb/CSLS-logo-EN.png News - Sponsorship Landscape Study Needs You - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/deals-to-watch-04-22 monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f468a03a-4178-411c-9fd7-dd5f77ae7307/Presentation1.png News - Deals to Watch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/basecamp-teaser monthly 0.5 2025-04-28 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1745320693710-RBMC7K7OY29I043ZJBHK/C94E5215-F38C-4525-925D-D2EF13D65E56.jpeg News - SPX Basecamp. 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Building the Sponsorship Blueprint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/is-sponsorship-just-wasting-your-money monthly 0.5 2025-03-18 https://www.sponsorshipx.com/news/elevent monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ce9b3b35-5291-4ecc-9c8f-16f416fb9704/Elevent++v2.png News - Elevent Joins the ROI Forum by SponsorshipX as an Amplifier Partner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c72a133b-6977-430d-ac03-9ad65022ea93/Presentation1.png News - Elevent Joins the ROI Forum by SponsorshipX as an Amplifier Partner - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/bob-park monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ff558afa-0aa9-41e0-896d-f7e5f305fb90/BOB+PARK+this.png News - 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Is Music the Most Powerful Sponsorship Platform? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/roif-host monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/95f7620e-ea13-4159-bc41-3cbd09ea7837/Presentation1.png News - Dear ROI Forum Delegates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/lisa-ferkul monthly 0.5 2025-03-04 https://www.sponsorshipx.com/news/data-clean-rooms monthly 0.5 2025-03-11 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1740423271792-9KQK2LV8YNS5UYJZMX2C/Presentation1.png News - Get Ready for Clean Data Rooms - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/roif-speakers monthly 0.5 2025-02-25 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/469d4387-6b83-4bf7-9221-0e7fc0268831/JAMIE+CORR+-++socials.png News - From Switzerland to Stanford, ROI Forum is Attracting Global Speakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0aa0e71d-239b-4323-a334-68c68734f6e0/KRISTINCRAWFORD+-++socials.png News - From Switzerland to Stanford, ROI Forum is Attracting Global Speakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ad1b6470-5a01-4389-8e89-330ba10f5298/KYLESIMONS+-++socials.png News - From Switzerland to Stanford, ROI Forum is Attracting Global Speakers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/69a1d2ee-5d44-4a9b-a9b8-05a1c9340dd1/JUSTIN+FERRELL+-++socials.png News - From Switzerland to Stanford, ROI Forum is Attracting Global Speakers - 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Toronto Tempo Nets A Winner with Sephora Canada - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/ces-2025 monthly 0.5 2025-01-21 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/084727fe-73cc-4f46-92a8-c3ef0dda1a8b/DD23D17F-1DDE-4B39-A885-F9767E6F8CA7.jpeg News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/83bf2c7a-907a-49eb-bbb8-a59335a20840/A2B68798-744C-438D-95C6-D97D5C8339DC.jpeg News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/15bab00e-76a1-4ae2-99bf-360a708d0999/image.png News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Abbot’s 'The We Give Blood Drive' united the Big Ten Conference resulting in 20,000 blood donations & as many as 60,000 lives saved. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d6ddbfcd-f98a-4571-9e9b-d812f2f992b8/FC5A8373-0473-48F8-88FC-3B21F60F7AF7.jpeg News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8cafaaf0-3006-418a-8d9a-2ba969958e33/FEF59C51-D49B-414E-ABD2-E2C3FCDECA3C.jpeg News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out For more than 30 years, IBM has partnered with some of the most iconic sporting organizations—including Wimbledon, the US Open, the Masters Tournament and ESPN Fantasy Football. 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Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Mark Marshall and Maria Taylor at CES https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/9c3ef19b-2126-442d-afb5-cfacca2d9513/Picture1.png News - Updates to the Sponsorship Marketer’s Playbook from CES 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/your-stories-deserve-love monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1736784360789-TXXJM97K79WOLOETFXA8/Picture1.jpg News - Your Stories Deserve Some Love– SponsorshipX Wants to Share Them in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/global-partnerships-that-caught-our-eye monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5c711500-d5f2-42f1-a033-88f8e7f15339/5719508B-2228-4724-A1A9-F34CF433A8B6.jpeg News - 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ChatGPT’s New Year’s Resolutions for Sponsorship Marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/518d3b65-d28a-4c84-9ff9-4ca231b3aa73/Picture1.png News - ChatGPT’s New Year’s Resolutions for Sponsorship Marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/daf9cb9a-7afd-44ab-a8a5-7b5cdff790a3/Picture3.png News - ChatGPT’s New Year’s Resolutions for Sponsorship Marketers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/bwrny9ywq0nsjslvyphrhh9hrsje8t monthly 0.5 2025-01-14 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d86dfb36-aff2-4f12-90d6-bd1fb3dd1374/Logos.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/48d61061-0712-43ea-aad6-c69924f9a5cb/Rogers.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b9e26a5b-b8cc-4bc6-ad19-48795e36efa3/Cooper+Flag.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a8bfd998-a1bf-4a31-b575-d445103430c5/Adidas.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/af62760e-fa16-441a-85e2-196d1cf73fa5/Alexis+Ohanian.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f46d0a67-4274-40a3-84b7-44fce8cc9155/KitKAt.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5fe4382b-1030-45a4-9b12-940758a5ff13/MVP.jpg News - Sponsorship Moments That Caught Our Eye in 2024 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/spotlight-nithya monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f34dba7f-56d6-486a-a228-d2baabc3fc8a/Image+%281%29.jpg News - Spotlight on Nithya Ramachandran https://www.sponsorshipx.com/news/sponsorshipx-salutes-julian-franklin-new-chair-of-the-sponsorship-marketing-council-of-canada monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3ad55dd4-7f4f-49a5-9a76-a7a7c6d4f953/5CA26072-CBE7-4212-9526-0D3B358A6213.jpeg News - SponsorshipX Salutes Julian Franklin https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d714732f-afd0-4fa8-91ad-70a5dbf13c19/DE957E4A-B798-4C2F-9053-25C0582E3CA4.jpeg News - SponsorshipX Salutes Julian Franklin - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/news-feature monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4f62de03-8264-49f4-a11f-7aeb78e8225c/Screenshot+2024-12-17+212749.jpg News - Why CFOs Are Your Most Important Stakeholders in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a8c8a330-55c1-43ce-9765-326acc477984/Screenshot+2024-12-17+212933.jpg News - Why CFOs Are Your Most Important Stakeholders in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/news-two monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2b2a9394-1859-4bbe-9d0e-29803d564bfc/portugal_02.jpg News - Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/55698e67-2a48-4bdf-87e2-9bd2b590167b/Screenshot+2024-12-17+213340.jpg News - Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past - Make it stand out Portugal’s Eusebio & Puma - 1966 World Cup https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/930f630b-28a8-495a-ae7d-ec2298e36b54/Screenshot+2024-12-17+213440.jpg News - Portugal’s Shift to Puma: A New Chapter in Soccer Sponsorship with a Nod to the Past - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/sponsorship-marketers-win-big-at-cma-awards monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8a78eb46-b129-4e14-8aa5-0da78c93a806/marketers+oty.png News - Sponsorship Marketers Win Big at CMA Awards - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3165b712-e03c-4566-91a8-c1af257ae905/Screenshot+2024-12-17+213950.jpg News - Sponsorship Marketers Win Big at CMA Awards - Make it stand out Jacquie Ryan on stage at SPX Paris 2024 https://www.sponsorshipx.com/news/news-four monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1732112652271-R619TO7AD7R2I65EHD68/SOCIAL+IMAGE_SPX_WEB.png News - Introducing the ROI Forum by SponsorshipX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/00a534af-60ce-44df-83d7-491222bd5850/WHAT%2BTO%2BEXPECT%2B%E2%80%93%2BWHITE.png News - Introducing the ROI Forum by SponsorshipX - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/t1-announces-the-18th-edition-of-the-canadian-sponsorship-landscape-study-csls monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/215cd8cf-fa61-4e3a-9dd3-bf3b4dc5d4a5/Screenshot+2024-12-17+214515.jpg News - T1 Announces the 18th Edition of the Canadian Sponsorship Landscape Study (CSLS) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/spooky-season-partnerships-islanders-amp-chanel-dive-into-new-ventures monthly 0.5 2026-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6227177a-acc0-4ea7-aee4-b6895adfc0bd/viam+helmet.png News - Spooky Season Partnerships: Islanders & Chanel Dive into New Ventures! - Make it stand out In their helmet sponsorship, the Isles have a "thinking cap" of sorts with new AI partner Viam -- New York Islanders https://www.sponsorshipx.com/news/transforming-sponsorship-sales-key-ai-driven-insights-from-the-mirren-ai-tech-conference monthly 0.5 2025-01-09 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5c229d7b-824a-4988-b94f-3b4d675e5c02/Screenshot+2024-12-17+214924.jpg News - Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference - Make it stand out Image Created via ChatGBP https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0fc995a2-94c5-48b0-ae08-393145df49bf/Screenshot+2024-12-17+215016.jpg News - Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference - Make it stand out Image Created via ChatGBP https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/07b35ae5-faec-46cf-a800-575e67c3ee98/Screenshot+2024-12-17+215145.jpg News - Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference - Make it stand out Image Created via ChatGBP https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a4f6458a-bb52-42a6-8d9a-3b4d50352988/Screenshot+2024-12-17+215308.jpg News - Transforming Sponsorship Sales: Key AI-Driven Insights from the Mirren AI Tech Conference - Make it stand out Image Created via ChatGBP https://www.sponsorshipx.com/news/reflections-from-the-sponsorship-mastery-summit monthly 0.5 2025-01-08 https://www.sponsorshipx.com/news/formula-1-and-lvmh-announce-historic-10-year-global-partnership monthly 0.5 2025-01-08 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ddf04279-49e0-4b57-aedb-06ddc5d0c693/fi+lvmh.png News - Formula 1 and LVMH Announce Historic 10-Year Global Partnership - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.sponsorshipx.com/news/exciting-partnerships-in-sports-qatar-airways-amp-psg-take-center-stage monthly 0.5 2025-01-09 https://www.sponsorshipx.com/news/celebrating-excellence-highlights-from-the-2024-sponsorship-marketing-awards monthly 0.5 2025-01-08 https://www.sponsorshipx.com/news/auditioning-new-partners monthly 0.5 2025-01-08 https://www.sponsorshipx.com/news/category/People+People+News monthly 0.5 https://www.sponsorshipx.com/news/category/Sponsorship+2025 monthly 0.5 https://www.sponsorshipx.com/news/category/By+SponsorshipX+Staff monthly 0.5 https://www.sponsorshipx.com/news/category/The+SponsorshipX+Podcast monthly 0.5 https://www.sponsorshipx.com/news/category/Stat+Sheet monthly 0.5 https://www.sponsorshipx.com/news/category/Main+Stage monthly 0.5 https://www.sponsorshipx.com/news/category/By+Mark+Harrison monthly 0.5 https://www.sponsorshipx.com/news/category/Featured monthly 0.5 https://www.sponsorshipx.com/news/category/Global+Partnerships monthly 0.5 https://www.sponsorshipx.com/news/category/By+Jamie+Corr monthly 0.5 https://www.sponsorshipx.com/news/category/Highlight+Reel monthly 0.5 https://www.sponsorshipx.com/news/category/By+Samantha+Yarwood monthly 0.5 https://www.sponsorshipx.com/news/tag/SponsorshipX+News monthly 0.5 https://www.sponsorshipx.com/news/tag/Headline+2 monthly 0.5 https://www.sponsorshipx.com/news/tag/Headline+1 monthly 0.5 https://www.sponsorshipx.com/roiforum-2025 daily 0.75 2026-03-12 https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b3aecf3b-188f-43f9-8bfa-ad0d3f7d0c80/ARMAAN+AHLUWALIA.png ROI Forum 2025 Armaan Ahluwalia is a recognized leader in sponsorship strategy and measurement, currently serving as the Head of Strategic Commercial Solutions at the Alpine Formula One Team. Previously, he has had stops as the Director of Global Partnerships Business Operations & Insights at BSE Global, the parent company of the Brooklyn Nets, New York Liberty, and Barclays Center, and also the Kansas City Chiefs in the NFL. Throughout his career, Armaan has been instrumental in redefining how partnerships are measured and their impact assessed. With a proven ability to turn analytics into actionable insights, he is passionate about ensuring every sponsorship delivers measurable returns. Armaan holds an MBA in Sports Business from San Diego State University and a Bachelor’s degree in Business Management from Dalhousie University. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a767a730-2871-41ea-8886-ee62537a3246/T1+socials+%281%29.png ROI Forum 2025 T1 is a full-stack sponsorship agency - experts in uniting brands with people through authentic, value-driven connections that ignite communities. We craft bold, impactful brand experiences that cut through the noise, foster meaningful relationships, and create lasting impact. Whether through live activations, strategic partnerships, or digital engagement, we design experiences that resonate - even in the toughest environments. We don’t believe in vanity metrics. Instead, we measure return on objectives and benchmark impact in ways that matter. At T1, we don’t just bring brands to audiences; we create partnerships that inspire action, build trust, and make impact measurable - turning connections into catalysts for lasting change. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/82c97a1a-03fe-4df6-bd1b-7e9a56268bc0/MARY+BEECH.png ROI Forum 2025 Mary serves as Thorne's Chief Growth Officer, overseeing the company's marketing team and e-commerce businesses. She spearheads all efforts related to product and brand marketing, uniting data, customer sentiments, and scientific rigor to grow the company's D2C, B2B, and healthcare practitioner channels. Mary is a seasoned C-suite executive who has served in CEO, CMO, and Chief Transformation Officer roles throughout her career. As an accomplished marketing leader, Mary is an expert at scaling consumer brands for exceptional growth in the digital space and a strategic thought leader who champions the voice of the customer, ideates brand vision, and develops and drives the full customer experience. Prior to Thorne, Mary was the Chief Marketing and Transformation Officer of Scholastic, Inc., a global children's publishing, education, and media company. Mary also served as Chief Executive Officer of Sarah Flint, a luxury D2C footwear brand, and Chief Marketing Officer of Kate Spade New York. Earlier in her career, she rose through the ranks of The Walt Disney Company and Pixar Animation Studios, leading the launch and growth of the Disney Princess brand. Mary holds a BA from Wake Forest University and a Strategic Leadership Certificate from The Tuck School of Business at Dartmouth. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/13adc59b-816f-4843-af06-eb4b35f506f7/JUNOS+website.png ROI Forum 2025 The JUNO Awards has evolved from an industry awards event to a weeklong festival that travels city to city across the country. It encompasses both public-facing fan events and industry/networking opportunities featuring a diverse array of Canadian artists and emerging talent. Website: junoawards.ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/275a91eb-2b04-4b70-a7e8-6a4f732a01eb/PNE+Website.png ROI Forum 2025 No single location in Vancouver captures the spirit and history of this city, its people and its many achievements as the Pacific National Exhibition. Since 1910, millions of guests have enjoyed shows, exhibits, sporting events, amusement rides, concerts, cultural activities and, of course, the annual summer Fair at the PNE. Today, the PNE is the largest employer of youth in British Columbia, the longest running and best attended annual ticketed event in BC and the site of hundreds of famous events – from a live performance from the Beatles to the historic Miracle Mile. For the past ten decades the Pacific National Exhibition has showcased the best of Vancouver to the rest of Canada and the world. For more stories and photos, open Pacific National Exhibition – 100 Years of Fun The PNE is a non profit and statutory organization dedicated to delivering memorable experiences to guests and investing in the social fabric of our community. Website: pne.ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f5b0294d-cb9d-4b92-afbc-f1655ed25a42/SHANE+BEHARRY-+website.png ROI Forum 2025 Shane has a 20+ year career in the North American sports & entertainment industry including agency; brand; media and property roles. He returned home to Canada at the beginning of 2023 for the opportunity to join Vancouver Whitecaps FC and lead the Corporate Partnerships business. This is his 3rd season with the club. Prior to joining the Whitecaps, Shane worked in the U.S. He resided in Seattle, WA for 6 years with his family. In his most recent role in Seattle, Shane was with Learfield for 4+ years and a senior member of the Business Development team managing multi-media rights for University of Washington Husky Athletics (Go Dawgs!). Shane is originally from Toronto and worked in the Canadian sports media industry for 15 years before moving to Seattle. He was at Rogers for 10 years before his move and held a variety of roles including corporate partnerships for Rogers Communications & brand marketing / integrated media sales roles for Sportsnet. Shane is a passionate fan of the beautiful game, stemming from growing up in a soccer family as a competitive player & loyal Manchester United fan. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e28d74ad-5ed4-4e5d-aa04-bafff3c0b84a/MusiCounts+website.png ROI Forum 2025 MusiCounts, Canada's music education charity, believes music can transform the lives of young people. We’re working to build a thriving culture of music education across Canada that prioritizes inclusivity, sustainability, and innovation. Why MusiCounts MusiCounts understands that music transforms the lives of young people. That's why we work to break down the barriers youth face when accessing music education. Website: musicounts.ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/de3dc801-48be-44b6-9932-64c6656c1d38/LINDSAY+O%27BRIEN+-website.png ROI Forum 2025 Lindsay is a dynamic, results-oriented leader with 15+ years of experience spanning brand, property and agency roles in the sports and entertainment industry. As a passionate marketer, she brings expertise in brand strategy, marketing, and partnerships that drive measurable ROI throughout every stage of growth. As the Senior Director of Partnerships at T1, Lindsay leads a team focused on partnership strategy, portfolio management, measurement and evaluation services. Prior to T1, she honed her skills at Maple Leaf Sports & Entertainment and Molson Coors, where she developed integrated marketing partnerships across diverse sectors. A natural relationship builder, Lindsay creates high-performing teams while fostering a fun and collaborative environment along the way! Insightful and consumer-focused, she believes in the power of shared experiences to elevate brands and cultivate lasting community connections. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/cab91ff0-e46b-4ff5-9e89-a410916a30f8/Elevent+website.png ROI Forum 2025 Elevent is a team of experienced sponsorship valuation experts who help sponsors and rights holders manage their sponsorship programs, value their assets and improve their performance with data and software. We've evaluated thousands of sponsorship deals and conducted multiple studies on the effectiveness of sponsorship marketing. Website: elevent.co https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/9619a953-3c9d-4868-b737-808aad73d03b/KRISTINCRAWFORD+-++website.png ROI Forum 2025 A true advocate for the power of timely and accurate research, Kristin is passionate about providing actionable insights and loves sharing her enthusiasm with others. She is a seasoned expert with more than 15 years of experience evaluating sponsorship fit, reach, and impact for rightsholders, brands, and agencies. As Senior Director, Research & Insights, Kristin oversees client support for YouGov’s best-in-class data products including Profiles, BrandIndex and SportsIndex. She also spearheads several syndicated studies under the Sports360 umbrella, focusing on sponsorship of and activation around the NHL, NBA, Olympics, PWHL & WNBA; and has extensive experience designing and implementing bespoke research projects across diverse topics, from event sponsorship and satisfaction to sports participation motivators, media consumption, and campaign evaluation. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d9a1e9da-6bce-49b8-a86b-6a14f8fe5d7e/Two+Circles+website.png ROI Forum 2025 Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best to help organizations grow audiences and revenues. KORE, a leading partnership and fan intelligence platform, is part of Two Circles and also helps to drive audience and revenue growth. From thirteen international offices, Two Circles works with some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA, and EA. Together, Two Circles and KORE, the leading fan and partnership intelligence platform, use data to grow the volume and value of fan relationships across all channels, increasing revenue across media rights, sponsorship, retail and licensing, and ticketing. Website: twocircles.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c717b7d5-0215-4ad5-b5c1-1d62b7a3e4a0/The+Great+Outdoors+Festival+website.png ROI Forum 2025 The Great Outdoors Comedy Festival is more than just laughs—it’s a celebration of arts, culture, and community in stunning outdoor settings. Committed to sustainability, connection, and mental health, GOCF creates an inclusive space where comedy thrives, from rising local stars to world-renowned headliners. With a cabaret-style atmosphere under the open sky, the festival brings people together to share in the joy of live performance while supporting the communities we visit. Whether you're here for a night of laughter or a weekend of unforgettable moments, GOCF is where comedy and connection come to life. Website: greatoutdoorscomedyfestival.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6fa8643f-983d-4750-aa03-9a0fcbb7538a/JAMIE+CORR+-++website.png ROI Forum 2025 Jamie Corr is the Managing Director of Burson Sports. Jamie is a seasoned expert in strategic partnership marketing, Public Relations, and commercial development - and has held senior leadership positions at global marketing agencies such MKTG, Hill + Knowlton, GMR Marketing. He has worked at the highest levels with global rights holders, brands, and agencies, delivering impactful sponsorship activations on behalf of organizations such the IOC, UEFA, the English Premier League and Red Bull. His experience also spans major global sporting events, including multiple Olympic Games, the FIFA World Cup, and the UEFA Champions League Final. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ea0fb2f2-ff4d-47c7-9b5a-e174dce68816/CBC+V2+%285%29.png ROI Forum 2025 In these economic times, finding the right tools to maximize your ROI is more important than ever. MAX CBC/Radio-Canada is your one-stop solution to reach millions of consumers. No matter your budget, achieve the business results you’re looking for by displaying your digital ads (audio, video and banner) across our most popular, trusted titles. We offer custom solutions at your fingertips: Tool available 24/7 Targeting tailored to your specific needs Integrated creative builder Live performance reporting No-charge support upon request Take your digital advertising to the MAX today! https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8f91b81f-2adb-42aa-8590-eaf9bc886131/FRANCIS+DUMAIS+-+website.png ROI Forum 2025 Francis Dumais and the team at Elevent are pioneering a data-driven approach to sponsorships with the industry’s first Sponsorship Lifecycle Management solution: a one-stop shop for evaluating and capitalizing on high-ticket sports, music, and other entertainment sponsorship opportunities. As co-founder and managing partner at Elevent, Francis works closely with clients to optimize each step of the sponsorship journey from selection, valuation, negotiation and activation to performance measurement and ROI. In addition to 15 years of hands-on industry experience, Francis has a masters in marketing from HEC Montréal. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3d4fa770-5fe8-47e1-966e-6582e5e76986/YouGov+website.png ROI Forum 2025 Share your opinion. Earn money. Shape the news. Join millions of others in sharing your opinion on politics, sport, entertainment and more Website: yougov.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/858a5a3b-339f-4fb8-8695-1f73ba9d0a52/Whitecaps+website.png ROI Forum 2025 Our Mission To Unite And Inspire Our Communities. Our Values Unity. Winning. Honour. Our Club Model Vancouver Whitecaps FC are built on a European Club model with one of the most unique and integrated soccer development structures in North America. From grassroots programs to professional teams, the club model reaches nearly 35,000 participants annually. Website: whitecapsfc.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/af51762e-a164-4fc0-ac12-b9d08d98d516/JUSTIN+FERRELL+-++website.png ROI Forum 2025 An experienced educator and business leader specializing in organizational culture, 
Justin has led innovation work for Global 500 and other prominent organizations including 
Boehringer Ingelheim, Colgate-Palmolive, Deutsche Telekom, Dow Jones, EY, Facebook, 
Fidelity Investments, Google, GS Group, HSBC, Humana, HP, JSOC, KPMG, Merck, NPR, 
NetSuite, Nokia, SAP, Walmart, The Aspen Institute, The New York Times, The United Nations, 
the U.S. Department of State and the World Economic Forum. He also teaches execu­tives at the Stanford Graduate School of Business and Stanford Center for Professional Development. Justin is the founder of the professional fellowship program at the Institute of Design at Stanford University (the d.school), where he now leads strategic partnerships with organizations poised for change. Prior to joining Stanford in 2012, Justin was a journalist specializing in design and organizational change. He was the founding director 
of digital, mobile & new product design at The Washington Post, where he brought the first mobile 
designers and programmers into the traditional newsroom, and enabled multidisciplinary teams to 
create groundbreaking work. Also a visual storyteller, Justin designed the investigative series “Angler: 
The Cheney Vice Presidency,” winner of the 2008 Pulitzer Prize for National Reporting, as well as four other Pulitzer Prize finalists. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4089f61a-0d55-486f-a38b-7a06e21ac0fb/Humanity+website.png ROI Forum 2025 The world moves fast—trends shift, industries evolve, and uncertainty is constant. But strong brands don’t just react—they lead with purpose, inspire belief, and shape the future. Your brand defines who you are and what you stand for. It shapes perceptions, builds trust, and creates meaningful connections with customers, employees, and communities. A strong brand reflects your values, fuels business growth, and positions you for long-term success. At Humanity, we help organizations uncover what truly connects their brand to their audience. Our behavioural science-based, human-centric approach ensures brands thrive in a changing world—creating lasting impact and value. Humanity is an independently Black-owned, female-led branding consultancy specializing in brand strategy, brand identity, brand building and brand transformation. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c77fb8e9-26ef-4e90-a62b-8f45cc3a999f/Explore+Edmonton+Website.png ROI Forum 2025 This is Edmonton We camp with bison, party under the aurora, and surf on the prairies. From iconic festivals to an eclectic arts scene, we invite you to join in on the action. Take your taste buds on a journey to one of the finest culinary scenes in the country, then experience the Northern Lights from stunning dark sky preserves. Edmonton is lucky to boast the second largest Indigenous population in Canada, full of talented performers, artisans, musicians and entrepreneurs. Immerse yourself in culture at Métis Crossing, take an Indigenous-led tour, discover the stories that have shaped Amiskwaciwâskahikan and Treaty 6 Territory at the Royal Alberta Museum, or taste the inventive meals created by trailblazing Indigenous chefs. And that is just the beginning. Website: exploreedmonton.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3dd5972c-6c5c-4d22-a198-714075bcbf84/JESSICA+FLETCHER+-+WEBSITE.png ROI Forum 2025 Jessica is a strategic public affairs leader, brand-builder, and communications professional for Metro Vancouver's award winning multimodal transportation authority. As TransLink's Director of Public Affairs, she leads a dynamic team responsible for government relations, advocacy, community outreach, public engagement, and travel training. Jessica is passionate about relationship-building and community. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/40f22294-3339-4b5f-b12a-21fdf0fd614f/JULIAN+FRANKLIN-+website.png ROI Forum 2025 Julian Franklin is a distinguished Canadian Marketing & Advertising Hall of Fame member, business leader and entrepreneur with over 25 years of client and agency experience in the consumer-packaged goods and sports industries. His expertise spans partnerships, strategic planning, communications, and marketing, with a track record of consistently achieving successful business results. Julian’s career is marked by roles in Canada and the U.S., where he has led high-impact initiatives across some of the most prominent organizations in the industry. Most recently as Vice President of Partnership Development & Revenue Strategy at MLSE, where he was responsible for partnership sales and strategy for the Maple Leafs, Raptors, Argos, and TFC. He is also the Principal of Franklin Management Group Inc. (FMG), a practice built to drive strategic solutions for clients. Beyond his business accomplishments, Julian is deeply committed to giving back and supporting the advancement of others. He currently serves as Board Chair, Sponsorship Marketing Council of Canada, and the Board of Directors for Golf Ontario. Julian is also a Founding Member of POCAM (People of Colour in Advertising & Marketing), an association that advocates for the inclusion and advancement of Black, Indigenous, and People of Colour (BIPOC) in marketing. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/43a8f35b-2582-4dd8-962f-ac6124d938b9/JENN+FREES+%281%29.png ROI Forum 2025 Jennifer Frees has diverse revenue leadership, marketing, business development, and strategic partnership experience in private, public and non-profit sectors. Her innovative projects have won marketing and design awards for highly regarded international brands, as well as leading the generation of over $180M for her non-profit clients globally. Jennifer is an internationally sought-after business development speaker and workshop facilitator, and has provided executive business development consulting services for an array of organizations in the creative sector. She currently serves as Chief Business and Marketing Officer at TIFF. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a53c4f0f-a37c-4d62-8dd5-e418462d92b5/YOERIGEERITS+-++website.png ROI Forum 2025 Yoeri Geerits is a seasoned professional in marketing, finance, and business strategy, with over 25 years of international experience across Europe, Asia, and North America. His career spans investment banking and marketing, including spearheading ING’s high-profile entry into Formula One, a move that significantly boosted the company’s global brand presence. Following this success, Yoeri relocated to Hong Kong, where he served as Head of Sponsorships for ING Asia/Pacific. From 2013 to 2017, Yoeri led the expansion of Nielsen’s Sports division in Canada, establishing it as a trusted partner for brands and rights holders. Under his leadership, Nielsen strengthened its position as a global leader in sports measurement, market research, and sponsorship evaluation, working closely with major rights holders, brands, agencies, broadcasters, and digital media companies. In 2017, Yoeri joined YouGov Canada as a Senior Consultant, leveraging his expertise in business strategy, sponsorship analytics, and market intelligence. He holds a Master’s in Finance from the University of Brussels, Belgium. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c633deae-5c8d-4fc3-a826-4fc4c564fb3c/CATHERINE+GREEN-+website.png ROI Forum 2025 As Director of Community Engagement at BC Dairy, Catherine leads initiatives that foster strong connections between dairy farmers and their local communities. Under her leadership, BC Dairy demonstrates farmers’ support for children’s health, food security, and youth athletics programs across the province, showcasing BC Dairy’s commitment to giving back and building resilient, healthy communities. She oversees partnerships and initiatives with organizations such as BC Children’s Hospital Foundation, BC School Sports, Canuck Place Children’s Hospice, Backpack Buddies and 4-H BC. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c58b1728-eeef-4a77-8460-ac7ec451e4e1/JEFF+HAGEN+-+website.png ROI Forum 2025 Jeff Hagen is a dynamic leader in strategic partnerships, sponsorships, and corporate development, currently serving as Vice President, Commercial Development & Strategic Partnerships at WestJet Airlines. He has played a pivotal role in securing high-impact partnerships, overseeing a diverse portfolio that includes global airline alliances, premier sports sponsorships, and innovative loyalty programs. A creative strategist and skilled negotiator, Jeff has driven WestJet’s growth and market leadership by forging transformative collaborations with global brands, sports organizations, and major tourism bodies. An accomplished speaker and former varsity athlete, he brings energy and insight to every endeavor. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3ab3daa1-62ba-4632-bc01-50bc9b2aaa3a/MARK++HARRISON.png ROI Forum 2025 Mark Harrison is the founder of the MH3 Collective, a group of ventures whose purpose is to connect people & ideas to create social impact. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the BTI to support Black entpreprenuers, leaders, and changemakers; and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes being Board Chair of Big Brothers Big Sisters of Toronto and a Board Member of several organizations, including the CAMH Foundation, and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards, Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award and the Association of Canadian Advertisers’ 2022 Gold Medal Award winner. Mark is also CBC Metro Morning's business columnist, where you can hear his regular takes on corporate and societal matters. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3d9c1727-a1ff-4cf3-941a-88ffa61b771f/MATTHEW+HOFFMANN-+website.png ROI Forum 2025 As EVP at Two Circles, Matt is at the forefront of driving excellence in partnership management and measurement through technology. Over the last 12 years with Two Circles, Matt has had the pleasure of working with sports and entertainment organizations globally to drive value for partners, shape sponsorship strategy and build an intelligent platform to enable data-driven decisions. At the heart of Two Circles technology is the Kore Intelligence Platform which connects brands, sports and entertainment properties directly with fans by humanizing data and insights. Kore enables businesses to manage, measure and optimize the impact of partnerships with near-time insights to maximize deal performance and improve partner relationships. Matt has been at the center of the evolution of Kore and continues to play a pivotal role in the vision, design and strategy of the platform. Two Circles is an international sports and entertainment marketing business that leverages data and knowing fans best, to help organizations grow audiences and revenues. From thirteen international offices, Two Circles works with over 900 clients and some of the biggest names in sports and entertainment, including the NFL, Premier League, UEFA and EA. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/aa13303d-6fc9-44cf-8427-39025b1ad0e8/GORDON+INGLIS-+website.png ROI Forum 2025 Gordon Inglis leads Metro Vancouver’s creative services, overseeing the creation of impactful video, print, and digital content that strengthens brand awareness and drives behavior change in Canada’s third largest urban region. In today’s rapidly evolving media landscape, clear, and compelling communication from public bodies has never been more essential to maintain and grow trust in our public institutions. As governments take a more direct role in informing residents about critical projects and initiatives, Gordon and his team craft high-quality, visually powerful storytelling to cut through the noise and connect with audiences. Gordon ensures that every project achieves meaningful engagement and measurable results by collaborating across the organization, with a strong emphasis on strategic messaging and effectiveness. With over 20 years of experience in video production, event development, and integrated campaigns, Gordon has worked across both community and broadcast media, including CBC and the Rogers Community Channel. His work has earned multiple major awards, including a Leo Award and a 2024 Telly Award Gold - Public Interest & Awareness. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c40aea2d-33fe-4131-b083-0ce90355f37b/MARK+JEFFERY+-+website.png ROI Forum 2025 Mark Jeffery is Founder and CEO of Aquimo INC., which drives revenue for broadcasters, sports teams and venues via its mobile eSports platform. Aquimo’s live with 100+ pro and NCAA D1 teams including NFL, NBA, NHL, MLS, WNBA, the Kentucky Derby, and NASCAR races. He brings a background that combines advanced scientific research with business acumen. Mark previously taught at Northwestern Kellogg School of Management and researched strategic marketing and IT management. Prior, he was a Research Electrical Engineer at UC Berkeley. He authored Aquimo’s 30 patent asset portfolio and the book Data-Driven Marketing featured on Jeff Bezos’ top 12 business books list. He’s consulted for Fortune 500 companies and Federal Government Agencies, including Microsoft, and the US Navy. He holds a Ph.D. in physics from Drexel University and an MBA from the Kellogg School of Management. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/51c6d96d-bfb6-489e-81ba-bc2542fc1b53/HILDAH+JUMA+-+website.png ROI Forum 2025 Hildah Juma (she/her) is the Executive Director of the Black Talent Initiative, where she leads transformative change by building a strong community, fostering meaningful connections, and driving collaborative efforts. She is dedicated to ensuring that Black talent feels empowered and has the agency to achieve the unimaginable. Passionate and steadfast, Hildah is committed to growing this movement and inspiring others to do the same. Hildah’s journey in the not-for-profit sector began as an international student from Kenya, advocating for her peers in the post-secondary education sector. With over a decade of experience, she previously served as the Executive Director of the Canadian Federation of Students – Ontario, where she led advocacy efforts and engaged with all levels of government on behalf of more than half a million college and university students across Canada. In recognition of her leadership and impact on culture and society, Hildah was awarded the Emerging Leaders Social Impact Award in 2023. She holds an Honours Bachelor of Arts in Political Science and Philosophy and a Certificate in Non-Profit Management. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4f2ff1f2-3931-4c39-8c6b-d2d0df863e14/KATRINA+KERNAGHAN+-+website.png ROI Forum 2025 Having dedicated her post-secondary studies to pursuing 2 degrees (a degree in Media Studies & a degree from the Ivey School of Business), Katrina ""Kat"" Kernaghan began her career in live music, working at Corus Entertainment. From there, Kat landed a job with Wax Records as Head of Marketing, while also serving as the day-to-day manager for indie-pop artist bülow. Kat joined the TikTok Canada team in March 2021 as Label & Industry Partnerships Manager, leading several projects including the re-launch of MuchMusic, coordinating two TikTok Tailgates with the NHL, and serving as the go-to-market lead for TikTok's Ticketmaster integration. In August of 2022, Kat moved into the role of Head of Music for Canada, leading the country's music operations team. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/49eafe77-f147-4907-b8c7-0e20ba97dec5/SINEAD+KING+-+WEBSITE.png ROI Forum 2025 Sinead King is the President of Vancouver Rise FC, bringing a unique blend of corporate leadership, nonprofit innovation, and a deep passion for sport. Previously, Sinead almost a decade at HSBC, serving as Global Head of Banking Operations, overseeing 1,500 people across 40 countries. A career pivot led to the nonprofit sector, where she served as Director of Partnerships at Canada Plastics Pact, driving sustainability initiatives. Having trained with a number of soccer academies in the UK before choosing to pursue education, Sinead now channels that experience into leading Vancouver Rise FC, spearheading its launch and business operations to launch a professional women's soccer club. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/627a1750-1441-490d-8426-d5e79d138820/CHRISTINA+LITZ-+website.png ROI Forum 2025 Christina Litz is the President of the Northern Super League, Canada’s first professional women’s soccer league, launching in Spring 2025. A seasoned sports and entertainment executive, she has led transformational marketing, sponsorship, and digital strategies across major leagues and teams. Previously, as Chief Brand & Commercial Officer at True North Sports & Entertainment (Winnipeg Jets, Manitoba Moose), Christina oversaw marketing, ticketing, sponsorship, broadcast, and digital. She spearheaded the launch of an award-winning Jets app, introduced innovative fan engagement programs, and drove new strategies in ticketing, data, and content. At the Canadian Football League, she led marketing, digital, and oversaw events including Grey Cup. She oversaw a digital transformation at the CFL, unveiling a suite of new digital experiences including popular fantasy and mobile gaming products and led the CFL re-brand roll-out which resulted in growth in all key target segments. With leadership roles at Woodbine Entertainment, Corus, Rogers, and TELUS, Christina brings deep expertise in growing sports and entertainment brands. A graduate of the University of Manitoba’s Faculty of Law, she began her career at Torys LLP. Christina currently sits on the Board for CAA Club Group and previously served on the CARAS and MusiCounts Boards. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/262c239e-79ee-48b4-81ce-768051d480e4/KAREN+MASSICOTTE+-+website.png ROI Forum 2025 Karen Massicotte assumed the role of Vice President Sales, Marketing and Business Development on January 2, 2019. In her role, Karen oversees the company’s facility sales, TicketLeader, group sales, film sales, corporate partnerships, business development, brand and digital marketing, advertising campaigns, site look, corporate communications, and community engagement. Karen joined the PNE in 2014 as Director, Corporate Partnerships where, along with her team, she was responsible for connecting partners to sponsorship solutions that deliver business, social and brand impact for businesses. She brings with her over 20 years of leadership experience in sales, marketing and promotions, corporate strategy, sustainability and event management. Prior to joining the PNE, Karen worked globally in all areas of the events industry. For eight years Karen was a part of the leadership team at PRIME Strategies where she was responsible for business development, account management and operations. Karen is an entrepreneur at heart and prior to moving to Vancouver she owned and operated an event planning company as well as a boutique restaurant and catering business in Calgary, Alberta. Her entrepreneurial spirit is what drives her career and strategic approach to business. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/09383b12-96ad-48fb-a798-63ae635c068b/CINDY+MEDYNSKI-+website.png ROI Forum 2025 As the Director of Sport and Culture Events at Explore Edmonton, Cindy has spent the past eight years working alongside rights holders and local partners to bring world-class events to Alberta’s capital. With a background in event management, strategic partnership, and collaborative brand positioning, she collaborates with a dedicated team to support and grow events that reflect Edmonton’s energy, community spirit, and reputation as a premier host city. Edmonton has a long history of welcoming major sporting and cultural events, from the FIFA Women’s World Cup 2015 and the World Triathlon Grand Final to Red Bull Crashed Ice and, most recently, the PWHL. Cindy’s role is to help ensure these events not only succeed but also leave a lasting impact—bringing people together, inspiring future generations, and strengthening the city’s economy. Her passion for sport tourism extends beyond Edmonton, as she continues to champion the broader role of events in fostering community pride and driving positive change. Whether working to attract international championships or supporting grassroots initiatives, Cindy is committed to helping Edmonton thrive as a place where sport and culture come to life. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/91e3b85d-59bf-4057-be81-0524dd12c54c/MELISSA+MOSKAL+-website.png ROI Forum 2025 With more than three decades in the creative services, meetings and events industries, Melissa has focussed on creating and executing flawless programs. So clients have learned to have complete confidence that from concept to completion she will manage to keep the big picture in mind while working things out to the last detail. No one really knows how. Nor does anyone know how honeybees fly. Over the last several years, Melissa has managed the Corporate Partnerships portfolio for the Pacific National Exhibition, growing revenues and providing guidance to brands and agencies executing everything from simple sampling activations to large scale XM activations that enhance guest experience. Melissa has a solid background in providing award winning, superior design along with high quality customer service for brand and agency clients in multiple industries. The original triple threat, Melissa brings an artist's eye, an exceptionally well-organized mind and a phenomenal commitment to delivery as promised on every project. She looks at every challenge as an opportunity and helps build out ideas that look at events from a different perspective. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ef2f7c15-b4cf-4992-ba37-59874116a49d/BOB+PARK.png ROI Forum 2025 Bob Park is the Chief Brand Officer for GE Appliances Canada, leading corporate communications, branding, public relations, and digital strategy across a billion-dollar portfolio that includes GE, Café, Monogram, Profile, and Haier. With over 15 years of experience in sales and marketing, he has been a driving force behind digital innovation, strategic partnerships, award-winning campaigns, and industry-leading sponsorships that have elevated brand engagement and consumer connection. Bob’s career spans both B2B and B2C sectors, with leadership roles where he has spearheaded retail execution strategies and groundbreaking digital campaigns. During his tenure at Samsung, he played a pivotal role in launching large-format commercial displays and personal laser printer technology. Under his leadership, the Café brand has gained market prominence in Canada through innovative digital content and data-driven marketing. Beyond business, Bob is a passionate advocate for corporate social responsibility. He collaborates with Canada Soccer to promote equity, diversity, and inclusion, reinforcing his commitment to meaningful industry change. Bob holds a Bachelor of Commerce from the University of Alberta and executive certification from Princeton University, underscoring his dedication to continuous learning, leadership, and brand transformation in Canada’s consumer electronics and appliance industry. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1c92d181-b84a-4369-b1c0-5fe1954672fb/ELIZABETH+PHIPPS-+website.png ROI Forum 2025 Elizabeth Phipps brings over a decade of experience in the music industry, where she has developed a stellar reputation for promoting Canadian artists. In 2010, she began her journey with her music blog, Torontette, which spotlighted local bands and artist interviews. The following year, Elizabeth joined Sony Music Canada as a Social Media Manager, later transitioning to artist management - spearheading campaigns for global icons such as Justin Timberlake, Travis Scott, and Miley Cyrus. During her five years at AWAL, her passion for artist development evolved, serving a pivotal role in establishing the Toronto office while working with emerging artists like Luna Li, Lu Kala and signing the band, The Beaches to a global deal. Elizabeth presently leads Spotify Canada’s Artist and Label Partnerships team. Elizabeth is dedicated to empowering artists, strengthening industry connections, and creating a thriving music community. She is also the co-chair of the Women in Music Toronto Chapter. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8248ec26-5404-4aeb-b405-df5b4a35fc91/NORMO%27REILLY-++website.png ROI Forum 2025 Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 19th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. Dr. O’Reilly is also a sought after academic and is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has co-authored 20 books. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8468d3a3-3b9b-4267-b780-a3b5801717ed/CHRIS+SCHOENGUT.png ROI Forum 2025 Chris is the Director of Brand & Partnerships for Trixstar LIVE and the Great Outdoors Comedy Festival, with nearly two decades of experience in the event industry. He has collaborated with top-tier talent like Gary Vaynerchuk, Jerry Seinfeld, Kevin Hart, William Shatner, Shane Gillis, Bill Burr, Matt Rife, Theo Von, and Nikki Glaser, as well as major brands such as SkipTheDishes, Molson, Jim Beam, Kuma Outdoor Gear, Coca-Cola, Ole Cocktails, and Tixr...to name a few. Beyond his career, Chris is deeply committed to community involvement, volunteering his spare time with organizations like Make-A-Wish, Special Olympics, and 100 Men Who Give A Damn. Him and his wife, Michelle, and two rescue pups Bentley and Sophie are excited to be welcoming a new addition to the family this year too! With a passion for building meaningful partnerships, developing brands, and creating unforgettable experiences, Chris continues to make an impact in both the entertainment industry and his community. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2951a90c-cacb-4f70-ab0b-96e16022cdf8/KYLESIMONS+-++website.png ROI Forum 2025 Kyle Simons is the Executive Director of Sports & Entertainment at JPMorgan Chase, leading Entertainment & Talent partnerships for the largest financial services firm in the U.S. He is responsible for developing and executing firm-wide partnership strategies across JPMC's portfolio of venue partnerships (MSG, Chase Center), music festivals, owned-concerts/experiences, artist collaborations, film programming (Sundance Film Festival), and campaign talent partnerships. Before joining JPMC, Kyle led Strategic Partnerships, Entertainment & Talent at Pernod Ricard USA, overseeing a multi-million-dollar portfolio of sports and entertainment partnerships, branded entertainment, product placements, and talent collaborations across PRUSA’s spirits and wine brands, including Jameson Irish Whiskey, ABSOLUT Vodka, and Malibu Rum. With over 15 years of experience in partnership marketing, Kyle specializes in developing partnership strategies that align brands with consumer passion points, driving engagement and commercial impact. He holds a Bachelor's degree from Wilfrid Laurier University and a Post-Graduate diploma from George Brown College. Kyle lives in Brooklyn, New York with his wife Sam, one-year old daughter Zoey, and Maple, the Labradoodle. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1644de36-6d48-466f-8ec3-f7e19063c719/JORGE+TATTO+-++website.png ROI Forum 2025 Jorge is a marketing professional with experience in analytics, valuation, business development, and partnership strategy. He has worked with top global brands across sports, entertainment, and technology, supporting corporate acquisitions and excelling in partnership creation, negotiation, and execution. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/51ba96fc-f2b3-4169-b645-7fcd28473771/JENNY_YUEN+-+website.png ROI Forum 2025 Jenny Yuen Group Head & EVP, People, Culture & Partnerships Jenny Yuen serves as the Group Head & EVP, People, Culture & Partnerships at Kids Help Phone, where she oversees the organization's partnership strategy and leads its people - the heart of the organization - to drive KHP’s bold strategic objectives. Under her leadership, Jenny is transforming the way young people access and engage with mental health services across Canada. With deep expertise in brand integration and purpose-driven collaboration, Jenny has spearheaded top-tier corporate and government partnerships for two of Canada’s leading charities: Yee Hong Community Wellness Foundation and Kids Help Phone. Her success in community engagement has shaped her leadership of KHP’s corporate and government portfolios, which she has evolved into an integrated partnership strategy. This strategy engages stakeholders at both the community and national levels to amplify their collective impact. Jenny brings a multidisciplinary approach that encompasses partnerships, philanthropy, corporate and community engagement, sponsorship, volunteer leadership development, and the creation of systems to execute cross-functional and enterprise-wide programs. With leadership experience spanning both regional and national responsibilities, Jenny has honed her ability to plan centrally while executing locally. She fosters a team-centered, results-oriented approach that creates synergies across diverse stakeholders. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1edff216-eb9b-4e09-9696-2e2bd4d63a62/KEYUR+SHAH+-+website.png ROI Forum 2025 Keyur is a seasoned leader in AI, data, and technology with 27 years of experience driving innovation through technology and data-driven solutions. As the leader for AI & Product within Deloitte's Sports and Live Entertainment practice, Keyur leverages his extensive expertise in innovation, data, AI, digital, and product development to design and deliver new sponsorship revenue options. His focus is on enhancing core revenue channels, creating consistent and memorable fan engagement opportunities, and streamlining operations through the application of AI and technology. With a proven track record of helping organizations modernize operations, enhance decision-making, and unlock new growth opportunities through large-scale transformation programs, Keyur excels as an Integrator. 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https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4fbdfcdc-9f92-48b0-bdde-3d65c4175ab2/Session_Changemaker_Tables.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d9fc4238-20f7-473e-b1d7-8930159b699a/Session_Mission_Studios.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1c8077e9-9eca-438d-ace1-546f99713205/Session_Challenge_Labs.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2ad93eca-106b-4cfb-a038-caefb50ef123/Session_Afternoon_Activation.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1df5494b-3b7c-46ec-b436-5ae95a30508b/Session_Spotlight_Sessions.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8b980210-4b98-49d8-94c0-a714fc600755/Photo_Slideshow_1.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/aa0067cc-4ae5-4f82-afce-d4ca4cf58d27/17+Sport.png Changemaker In 2020, our co-founders Neill Duffy and Fabien Paget united under their belief that the sports industry was far behind in its responsibility to drive positive impact for people and planet. They set out to realize and utilize the industry’s role to solve the world’s toughest challenges, merging their expertise in sports marketing and athlete management to create 17 Sport. With a name inspired by the United Nations’ 17 Sustainable Development Goals—and to Goal 17 in particular—our organization has been driven by a profound belief in the power of partnerships to ignite systemic change since its very beginning. Now primarily operating in Europe and the United States, we have built a global team of experts comprised of individuals who have been at the forefront of the purpose revolution in sports and business for the last 15 years. 17-sport.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/862c674c-104b-46da-95f2-5515b7e00b42/Mike+Anderson.png Changemaker Mike Anderson is the President and Founder of Trixstar LIVE, a Canadian event company creating joy through world-class experiences. A passionate changemaker in live entertainment, Mike is best known as the visionary behind the Great Outdoors Comedy Festival—a movement that began in Edmonton in 2021 and has grown into one of North America’s premier comedy brands. Under Mike’s leadership, the festival has expanded to seven cities across Canada and the U.S., welcoming over 250,000 attendees in 2026 and raising more than $850,000 for local charities. His approach combines creativity, community engagement, and strategic partnerships with leading brands and tourism agencies. With 28 years of experience in live event production, Mike continues to push boundaries in how events inspire connection, inclusion, and impact. His mission is simple yet powerful: to bring people together outdoors to laugh, celebrate, and give back—proving that entertainment can be both meaningful and transformative. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/108631c2-d808-4dba-870c-3ebf81a01cb4/Photo_Slideshow_2.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0a89fbdd-6a59-48d7-b0d7-4a9731c44236/Canadian+Tire.png Changemaker As one of Canada’s most iconic and trusted companies, we proudly provide customers from coast-to-coast with innovative products and services. From winter snow to summer sun, We Are Here to Make Life in Canada Better. canadiantire.ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a7db4b79-ae85-492b-8f8c-2b82b7d09e5b/Sumit+Arora.png Changemaker Sumit leads business analytics, corporate strategy and digital innovation across MLSE’s business operations across all teams and venues. Sumit has launched and led innovation programs for MLSE such as esports programs, Future of Sports Lab, and SportsX and previously led MLSE's Ticketing Membership and Digital teams. He enjoys volunteering his time, serving on the board of directors for the Canada Basketball Foundation, mentoring young professionals and founders, and as a coach in youth sports. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d7e69d54-c70e-4033-8109-c3437dc093a0/Photo_Slideshow_3.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e6abe695-dd13-4999-aca1-5ac8e4ce1bf1/Donnovan+Bennett.png Changemaker Donnovan Bennett  Host & Public Speaker   Donnovan Bennett is an acclaimed storyteller, host, producer, and content creator known for his thoughtful approach that explores the meaningful intersections of sports, race, politics, gender and pop culture. With extensive experience across television, radio, and digital, Bennett has become a distinctive voice in sports media, recognized for his ability to spark important and engaging conversations. Bennett has received numerous accolades for his work, including the Lester B. Pearson Award, Ted Rogers Award, Black Excellence Award, RTDNA Canada Award, and back-to-back Amnesty International Canada Media Awards (in 2023 and 2024). He is a three-time Canadian Screen Award nominee. Bennett also frequently covers the biggest sporting events on the global calendar, including both Summer and Winter Olympic Games for CBC. Born and raised in Toronto, Bennett resides in Mississauga with his wife Kate and their two sons. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e7bf8301-98f3-438c-b926-5641a6fd3c45/CNE.png Changemaker The Canadian National Exhibition (CNE) is Canada’s largest community event and one of the top ten agricultural fairs in North America. Founded in 1879 as the Toronto Industrial Exhibition, the CNE is a not-for-profit Agricultural Society that has a distinguished history as a showcase of the nation. The CNE continues to be an iconic event - Taking place over the 18 days leading up to and including Labour Day, it is affectionately embraced as an end-of-summer ritual by 1.4 - 1.6 million visitors annually, visitors who reflect the rich diversity of Toronto and the region. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/78f28821-7df8-4a9f-9f66-fe0432e73ad1/Photo_Slideshow_4.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/028f8615-6875-4684-8f99-45f8f1ab646d/Yannis+Biot.png Changemaker I was recently appointed to quarterback L’Oréal Canada’s Beyond Beauty agenda, which consists of helping our brands tap into sports, music, entertainment, and culture to create desirability, love, and trust. Prior to this, I spent my entire career in procurement, managing commercial relationships with marketing and digital agencies. This new role is an exciting challenge—a true blank slate for the L’Oréal group. Everything needs to be built, and I’m super excited to help the company and our portfolio of brands break into this space. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/252e783b-aadd-4004-813c-19c5a360a5eb/Golf+Canada.png Changemaker Golf Canada is the NSF & governing body for golf in Canada representing 271000 golfers & 1400 member clubs across the country. Golf Canada. golfcanada.ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/567dcfc0-909c-4dea-882b-df33f48a5b22/Photo_Slideshow_5.jpg Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2e2f14b8-9c8e-4207-b61b-c45ca78f3789/Ryan+Baillie.png Changemaker Ryan Baillie is a fundraising leader with 20+ years of experience, building large-scale programs, events, and partnerships. He currently serves as Associate Vice President, Cycling Programs at The Princess Margaret Cancer Foundation, where he leads two of Canada’s largest cycling fundraising events, The Ride and Northern Pass, in support of world-leading cancer research. In this role, Ryan oversees strategy, fundraising growth, and participant engagement to raise over $22MM annually. Prior to returning to The Princess Margaret Cancer Foundation, Ryan has had the privilege of raising funds for a number of meaningful causes during his time at SickKids Foundation, The Canadian Cancer Society, Scarborough Health Network and as the executive director of Hockey Helps the Homeless. With a background spanning fundraising strategy, event management, marketing, and board relations, Ryan thrives at uniting diverse teams around a shared mission. He is passionate about leveraging sport and community to fuel social change and continues to seek opportunities that connect purpose-driven organizations with the resources and people they need to thrive. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/8d63b0e6-5971-4184-8f3e-a7bdcce30405/GOCF.png Changemaker Enjoy live comedy in the great outdoors! Don’t miss seeing some of today’s top comedians with nature’s backdrop in cities across North America. Prepare for an evening packed full of side-splitting entertainment from the moment you walk in the gates; with local entertainment, food trucks, cold drinks and other festival surprises along the way. greatoutdoorscomedyfestival.com/ https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e1922482-60e7-46ee-962d-ab4430d998ab/Claire+Barron.png Changemaker Claire is passionate about education! After many years as a teacher, she turned to leading peer-to-peer groups for people to help them manage their challenges. Claire works at Park Street Education where she has the extraordinary honour of watching teachers and students thrive. She knows how important it is to teach, mentor and support others; it helps build the supportive community we all need. Claire is excited to hear your stories of how teachers have helped you thrive, and how you help people in your workplace. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e40b6e85-8dcf-4058-99d5-7cebf1581918/Humanity.png Changemaker We believe in the power of bold ideas—and the people brave enough to act on them. At Humanity, we partner with Changemakers: entrepreneurs, purpose-led founders, progressive thinkers, builders, and innovators. People driven by purpose and discontent with the status quo. People with a vision to shift minds, reshape systems, and move communities forward. Bold ideas can shift culture and shape the future—especially in the hands of those building what’s next. We turn purpose into presence, and presence into legacy. Through stories that stir emotion and spark imagination, we create meaningful connections between ideas and the people they’re meant to reach. Grounded in behavioural science and strategic storytelling, we help leaders inspire trust, ignite momentum, and build something bigger than themselves. Because great ideas don’t just say something—they start something. humanityagency.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/799f1d32-c0f4-4307-8d20-e5e9bf6f00ee/Leanne_Bernardo.png Changemaker Leanne Bernardo is President and General Manager of Salt XC, one of North America’s fastest-growing marketing agencies. After building her career at Molson Coors, Canada’s Olympic Broadcast Consortium, and top agencies, she co-founded Salt in 2019 with a vision to reinvent agency life around collaboration, speed, and people-first culture. Under her leadership, Salt has grown from five founders to over 400 employees, delivering award-winning work for brands including Kraft Heinz, RBC, adidas, Labatt, Rogers, and Shopify. Beyond Salt, Leanne is a founding board member of Women in Sports and Entertainment Toronto and serves on the Sponsorship Marketing Council of Canada, where she champions opportunities for women across the industry. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ba45b034-bc01-4134-ac11-76b0f00ebb2e/The+Nation+Network.png Changemaker The Nation Network is the leading destination for premier, digital sports coverage and is dedicated to serving a community of true fans. TNN's portfolio of 30+ podcasts and 11+ websites delivers a diverse range of content across all major forms of media, from real-time updates to comprehensive analysis, fantasy predictions, and essential betting insights. The company has approximately 70 social media channels that generate in excess of 325M monthly impressions for its highly-engaged audience. TNN is a part of Better Collective, a digital sports media group. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/af10c586-47ec-4397-9026-91e643e92cbe/Marianne+Brooks.png Changemaker Based in Vancouver, BC, Marianne Brooks is the Vice President, Partnerships at the Northern Super League (NSL), Canada’s first professional women’s soccer league. In her role, Marianne leads all facets of the league’s commercial partnerships strategy — from building the partnership marketing function from the ground up, to securing and activating purpose-driven, national brand relationships that align with the NSL’s mission to elevate women’s sport across Canada. She oversees partner sales, strategy, and servicing, working cross-functionally to ensure best-in-class collaboration and long-term value for both the league and its partners. Marianne brings 15 years of experience across the sports industry, spanning agency, rights holder, and technology. Prior to joining the NSL, she spent a decade with Canucks Sports & Entertainment, where she played a key role in partnership sales and retention for the Vancouver Canucks, Vancouver Warriors, and Rogers Arena. Most recently, she was the Senior Director of Account Management at StellarAlgo, where she specialized in Sports Partnerships, leading customer engagement and helping brand partners and rights holders unlock value through data-driven insights. A former university golf athlete at the University of British Columbia, Marianne is also a proud mom to a four-year-old and a six-year-old. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/157927d7-fe31-4234-a0d1-109fccc6acf3/Nielsen.png Changemaker Understanding field, track, court and course conditions can make the difference between a win and a loss. Knowledge is crucial to play strategy, and Nielsen has a robust team of analysts and coaches ready to provide the data that matters to decision-makers. Nielsen Sports is the leading source of sports measurement and analytics around the world, with solutions spanning cross-platform media valuation, fan insights, and digital and social analysis. Only Nielsen provides a comprehensive, fair playing field for the business of media. Our unbiased metrics create the shared under- standing of the industry required for markets to function. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b3f22df9-2982-4856-aaa6-b44ae29837cb/Heather+Cameron.png Changemaker Heather Cameron is the Head of Brand & Creative at DoorDash Canada, a proud 2SLGBTQ+ leader, and a co-pilot of a big blended family. She has followed a non-linear career path, holding agency, publisher, and client-side roles. Heather has produced business-driving work, change-making programs and award-winning creative in her current role and throughout her career across iconic brands like HGTV, The Food Network, Microsoft, Rogers, and Walmart. She embraces the hustle every day and loves every minute of it. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e6e49ae0-0cd8-46fb-bd0c-095109eb7449/Pando+Partner.png Changemaker PandoPartner allows properties and brands to modernize the way they track, manage, and collaborate around sponsorships. Email notifications, real-time asset and deal analytics, automated tasks, and smart reminders are just some of the features that make PandoPartner users' lives easier. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/5036c5c7-eed1-4402-a8d4-103415ff7cc4/James+Carver.png Changemaker James Carver is Marketing Director, Cell Therapy, Multiple Myeloma at Johnson & Johnson, where he leads with a belief that true impact is achieved through both strategic alignment & genuine human connection. With rich experience in healthcare, James has championed partnerships that bridge business goals with purpose—most recently, helping drive the alliance between Johnson & Johnson and The Princess Margaret Cancer Foundation, which helped power the 2025 Ride to Conquer Cancer to record-breaking results. Drawing from his formative experience from over a decade of service in the Canadian Armed Forces Reserves, James brings a spirit of service, resilience, & teamwork to every collaboration. His career spans leadership roles at major healthcare companies like Pfizer & J&J, earning recognition for advancing patient outcomes & building values-driven teams. James is passionate about harnessing both data & empathy to inspire action—whether advocating for public funding for breakthrough therapies, mentoring emerging leaders, or engaging communities in the fight against cancer. An avid endurance athlete, James finds motivation & balance through marathons & triathlons. He believes every collaboration is an opportunity to create belonging, motivation, & hope. James is honoured to share stories & strategies at the Changemakers Summit, & grateful to learn from fellow leaders who are shaping a brighter future for all. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/48672d9c-1efd-45cd-acfa-8b5b03de4edb/Park+Street.png Changemaker Park Street Education is a national registered Canadian charity providing free, high-impact virtual after-school programs for students in Grades 4–12. Our mission is to close the equity gap in education by supporting underserved youth including those facing socioeconomic barriers, rural isolation and systemic challenges. We combine academic tutoring with peer-to-peer learning and social-emotional support, guided by a Whole Child approach. Donate: the-park-street-education-fund.raiselysite.com/ https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/749e760a-15b8-4579-ac27-5985ec9564b2/Ashima_Chopra.png Changemaker Ashima is the founder of FanVerse, redefining sports fandom by celebrating the women who power it: on the field, in the stands, and behind the scenes. FanVerse is what comes after the old playbook. It's fan-first, data-smart and tuned in. She is also a first-generation lawyer, startup advisor, and sports business strategist with experience across four continents in venture capital, tech, and business. Ashima is dedicated to designing ecosystems that unlock opportunities for underrepresented leaders, and advance women’s wealth generation by championing entrepreneurship and investment as tools for transformation. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/08b3f5c9-bedf-4008-bfa8-fcc2da11bdca/PNH.png Changemaker Our in-house production team will guide you from the beginning to the very end, to help you bring your project to fruition. pnh.ca/ https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/58f3dbe6-0595-44f1-af0c-0f77d5d6c104/Sydney+Coombs.png Changemaker Sydney Coombs is the Founder of SCX Talent & Media, a boutique agency where she works directly with professional athletes to build their business and brand beyond sport—aligning their platforms with long-term vision and impact. Through strategic brand development, media positioning, and purpose-driven partnerships, SCX helps athletes turn their influence into legacy. A passionate advocate for equity and representation, Sydney is also a dynamic speaker who has delivered talks at MarsTalk (a division of TEDx) and sat on corporate leadership panels with PwC. With a unique lens at the intersection of sport, business, and community, she brings bold energy, real-world insight, and a commitment to helping others lead with purpose and power. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/03fbe369-d191-4e10-9ff4-56c7b8d77e74/PR+In+Canada.png Changemaker It is 2025, and as we get ready for the xx year of the Toronto Ad Club, what can the industry expect? What are you excited to deliver? what is that thread that attracted you to want to be president and bring to the industry). For more information visit - www.princanada.com; you can also follow us www.twitter.com/princanada. PR In Canada is part of The Connected One (www.theconnectedone.com) network of business publications. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/7a98a531-59ec-44fc-b119-2b365cb5f458/Laura+Cutsey.png Changemaker Laura Cutsey is the Vice President of Marketing and Partnerships at the Coca-Cola Company. With over 27 years of professional experience at Coca-Cola she is known for her ability to develop actionable strategies that create authentic connections with consumers to build long term brand love and loyalty. She has experience across the marketing ecosystem having lead many brands and categories from incubation to household names. In addition to leading marketing in Canada she has responsibility for major markets in the North East US and is leading all pro-sports partnerships in both regions. Laura is a creative problem solver with a bias for action and agility. Her favourite beverage is hands down Diet Coke and she will never be caught dead without one. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/31494941-2d4d-4bd8-9c10-c762a4f8850a/Profectio.png Changemaker Profectio is an online publication committed to serving Canada's online advertising and marketing industry. We provide news, opinions, thoughts, success stories, and research that help to promote the growth of the industry. For more information visit - www.profectio.com; you can also follow us www.twitter.com/profectio. Profectio is part of The Connected One (www.theconnectedone.com) network of business publications. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/bae3de93-28bb-4797-a0ab-d51c3f84c0d2/T1+%281%29.png Changemaker FULL-STACK SPONSORSHIP & EXPERIENCES T1 is a full-stack sponsorship and experiences agency—driven by purpose, powered by community. thet1agency.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/ed274375-d3bb-4227-ac15-636c0673bdd3/Amil+Delic.png Changemaker Amil Delic is the Head of Original Content, Audio & Video at The Nation Network overseeing more than 25 shows. He joined the company in 2023 after spending ten years at Sportsnet as a Sr. Producer where he worked on titles such as 32 Thoughts, At The Letters, A Swing and a Belt, Inside Curling, and many feature projects. Prior to his time in sports, he spent three years at CBC in the podcast department producing Someone Knows Something and Uncover. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e6409e6c-db38-4254-b265-70739aef6ea0/Neill+Duffy.png Changemaker Neill is a purpose led leader that has been on a mission for the last thirty years to transform the business of sport into a force for good. Working at the the intersection of sport, business and purpose, Neill has designed and delivered major transformational purpose led sports initiatives that have leveraged sports superpower to drive social, environmental and commercial outcomes. His latest venture is 17 Sport, a purpose led sports marketing, advisory and investment firm that works with some of the worlds most important brands, properties, athletes and non profits to help them do well by doing good. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b9f67351-7c33-4251-8432-c086f888ff3c/Tradable+Bits.png Changemaker Fandom Perfected Acquire, analyze, and activate the fan data you need to fuel your fandom. The Tradable Bits platform is custom built to help sports, music, and entertainment brands get their data off of third-party platforms and turn casual followers into devout superfans. tradablebits.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/06072174-2903-4b9e-8856-d9553018ec0b/YouGov.png Changemaker Share your opinion. Earn money. Shape the news. Join millions of others in sharing your opinion on politics, sport, entertainment and more yougov.com/ca https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/51b8c257-64ec-4c12-9ab2-a8312091ddd3/Paul+Eizerman.png Changemaker Paul is a creative leader who has spent nearly two decades redefining how brands connect with people in physical space. With roots in fine art and a formal background in industrial design, he brings a rare ability to merge aesthetic sensitivity with purposeful, human-centered design thinking. His work moves beyond traditional exhibit design — he crafts environments that evoke emotion, provoke curiosity, and create lasting resonance. Paul has guided experiential initiatives for some of the world’s most forward-thinking organizations — including Amazon, Dell, Intel, Samsung, NVIDIA, Jaguar Land Rover, Ford, and Hyundai — helping them transform their stories into immersive narratives that audiences can feel and remember. At his core, Paul believes the future of brand experience lies in designing not just spaces, but moments of connection that honor the human experience. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1832da5f-854f-44da-8ee5-551355db39b6/DerrickEmsley.png Changemaker Derrick Emsley serves as the co-founder and CEO of both tentree and veritree. From a young age, Derrick has been actively involved in environmental stewardship. At 16, he founded a tree planting company that sold carbon credits to businesses, a venture that saw over $1 million dollars in contracts, and planted 150,000 trees. This venture helped pave the way to the founding of tentree, a lifestyle brand that plants ten trees for every product sold. Today, tentree has set new standards in the sustainable apparel world, sold 10s of millions of units, and contributed to the planting of well over a 100 million trees. More recently, Derrick launched veritree, a technology platform purpose built to verify, report, and monitor global reforestation projects - aiming to set a new standard of restoration. veritree now offers "reforestation-as-a-service" to thousands of companies across the globe looking to integrate high quality sustainability and restoration actions into their business model. Collectively, Derrick’s businesses are now supporting the planting of >100MM trees per year and on pace to plant over 1B trees by 2030. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b0cfe1b0-fda6-42c4-a2c4-ff47bce90693/Kubik.png Changemaker 40+ years of crafting stories. We’ve been crafting stories for more than 4 decades. Connecting with audiences in unique ways anywhere in the world is what we do best. Learn More: thinkubik.com https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3ce3d5ed-e5fa-4d51-b89a-43293ace3ad6/Allison+Sandmeyer-Graves.png Changemaker Allison Sandmeyer-Graves is a global leader in gender equity and sport, known for her impactful leadership as the CEO of Canadian Women & Sport. A passionate advocate, she is dedicated to advancing opportunities for women and girls in sport, striving to dismantle barriers and foster inclusivity. Under her guidance, Canadian Women & Sport is a driving force in championing gender equity by focusing on research, education, and collaborative solutions. With a vision of creating lasting change within the Canadian sports landscape, Allison's leadership is marked by her unwavering commitment to challenging the status quo and ensuring equitable representation and treatment for all. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/228a3d5b-4ca0-461a-b874-17a2cc2239c3/Jordan_Guard.png Changemaker Jordan Guard is a former international football player, turned founder of the Women's Sports Alliance. Jordan is pioneering the commercial growth of elite female athletes, globally. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/94eeeafb-ff4b-479f-89dd-2597bebfe2bd/Mark+Harrison.png Changemaker https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0684979b-9b46-44fe-8745-586d5e02b276/Nathan_Hayashi.png Changemaker Born and raised in Calgary, Alberta, Nathan Hayashi grew up chasing speed and precision. He ski raced at the FIS level until 19, a foundation that later carried him into amateur motorcycle racing and a lifelong passion for motorsport. The mix of discipline, competition, and curiosity for what’s possible has shaped everything he’s done since. Nathan is the founder of The Gear Shop Inc., a Calgary based workshop that blends automotive service, custom 4WD builds, and motorsport. What began as a small off-road community has grown into a full service facility in Inglewood Calgary, maintaining everything from daily drivers to rally prepped vehicles. His vision has always been to provide the highest level of service while creating a culture that values craftsmanship, responsibility, and adventure. Through The Gear Shop Racing Team, Nathan has extended this passion onto the international stage. With a dedicated team, they finished 2nd overall and 1st in class at the Sonora Rally and is now preparing for Dakar 2026. At the heart of it, Nathan sees his role as building not just vehicles, but also a culture that inspires learning and opens the door for more Canadians to experience motorsport on the world stage. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6c2471d4-0aa6-464d-972d-69c8ad12ef4a/Ryan+Hughes.png Changemaker Over almost two-decades of actionable insight-driven thinking, Ryan has developed an innovative approach to beahviour-led strategic planning that has seen him working for agencies, start-ups, political campaigns, global brands and being the recipient of multiple national marketing awards. As Chief Strategy Officer & Head of Client Success at Toronto-based brand transformation agency, Humanity, Ryan works with clients across Canada to help transform their brands to play a more meaningful role in the wellbeing of their brand communities. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6e6cad06-1fe6-4f7c-8722-094fd67e3614/Darshan+Kaler+%281%29.png Changemaker Darshan Kaler is the CEO and co-founder of Tradable Bits, the leading FanCRM and fan engagement platform for sports, music, and entertainment. Since 2010, he has led the company’s mission to help partners acquire, analyze, and activate the data that fuels fandom, turning casual followers into lifelong superfans. Today, hundreds of organizations rely on Tradable Bits, including partners across the AFL, MLB, MLS, NBA, NFL, NHL, NRL, and leading festival and entertainment brands such as AEG Presents, Live Nation Canada, CMA, Danny Wimmer Presents, and Outside Lands. With a 30-year career pioneering technologies that connect people at scale — from building critical communications infrastructure for the Vancouver 2010 Olympic Games to launching innovative startups, Darshan is recognized for translating complex technology into meaningful human experiences. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f341acb4-fd3a-4915-b773-2638ace78c7f/Rob+Kraszewski.png Changemaker Rob Kraszewski is a dynamic leader in partnerships and business development, known for driving growth, securing high-value sponsorships, and building lasting brand collaborations. As Head of Business Development & Partnerships at TIFF, Rob leads the organization’s largest revenue-generating team, shaping innovative strategies that strengthen TIFF’s global presence. In 2024, he guided the team to a record 25% increase in partnerships. Before rejoining TIFF, Rob served as Director of Global Partnerships at the Canadian Football League (CFL), where he expanded the league’s commercial portfolio and deepened fan engagement. His experience also includes leading business development for first-to-market innovations at Cadillac Fairview, and earlier at TIFF, managing multimillion-dollar partnerships with brands such as Nespresso, Fairmont, and Twitter. Rob’s career is defined by creative deal-making and a passion for connecting brands with audiences in meaningful ways, from negotiating groundbreaking sponsorships to developing the first cannabis marketing partnership with a major international film festival. He holds a BA and MA from the University of Guelph and a certificate in International Project Management from the University of Toronto. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2a470032-084e-4943-9f6c-0a6303336251/Andrew+Lafiosca.png Changemaker Andrew Lafiosca is Nielsen Sports’ North America Managing Director, responsible for overall business performance in the United States and Canada. His responsibilities include leading teams across client services and commercial, as well delivering Nielsen’s market-leading sponsorship and fan analytics solutions to sports properties, leagues and teams, esports organizations, sponsor brands, games publishers and agencies. In his 24 years in the industry, Lafiosca has held leadership positions at several top brands, professional teams and agencies. He joined Nielsen as part of the Repucom acquisition in 2016, responsible for leading new business teams and managing the Teams and Brands businesses prior to becoming Managing Director in 2022. Lafiosca’s deep industry experience has been instrumental to serving Nielsen Sports’ diverse client set and spearheading innovative solutions. Lafiosca holds a Bachelor of Science in Psychology from James Madison University and a masters degree in Sports Management from the University of Tennessee, Knoxville. Lafiosca, his wife and two daughters are avid snow sport enthusiasts and enjoy spending time outside in the mountains. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0d8afe3d-6275-42aa-a625-4c7344843fba/Marie-Pierre+Leclerc.png Changemaker Marie-Pierre brings over 18 years of experience in Marketing and Digital, and with her strategic vision and collaborative spirit, Marie-Pierre is now leading IFC’s research, customer experience, data strategy and engagement team that supports both the broker network and the direct sales to customers. She plays crucial part in strengthening our competitive advantages and solidify Intact's position as a leader in the Canadian insurance market. Prior to joining Intact, Marie-Pierre gained valuable experience working with large-scale companies such as L’Oreal and Loto-Québec. She began her journey at Intact in 2014 within the belairdirect marketing team and has since held several key roles in the national marketing team, including building the first multi-brand marketing team and implementing digital marketing practices across IFC brands. She possesses extensive experience in leading brand growth strategies for a variety of direct-to-consumer brands and in building, evolving, and scaling digital ecosystems backed by a growing, talented team of marketing experts. Over the years, she oversaw the implementation, evolution and scaling of digital ecosystem and measurement strategy across all IFC brands. Most recently, she led the successful rebranding of Johnson Insurance and Anthony Insurance and had an important contribution in belairdirect growth acceleration and digital engagement. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/91ef8934-7379-439c-8302-32a81cd90e66/JessicaLisi+%281%29.png Changemaker Jessica Lisi is a colour commentator and analyst for the Northern Super League (NSL), Canada’s first-ever professional women’s soccer league. In this role, she provides deep insight and a player’s perspective to the coverage. A former Canadian youth international, Jessica represented Canada from 2013 to 2018 at the U-17 and U-20 CONCACAF Championships. She played NCAA Division I soccer at the University of Memphis and West Virginia University, and competed semi-professionally in League1 Ontario. Since transitioning into broadcasting, she has also provided expert analysis for OneSoccer’s coverage of the Canadian Women’s National Team and the Canadian Premier League. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/92b5040d-1c6f-4623-bc50-94e9a3a43ab5/JessicaLisi+%282%29.png Changemaker Christina is the President of the NSL where she oversees all soccer and business matters for the League. In the first season of the NSL, the league has secured significant broadcast and sponsorship partnerships and has one of the top match attendance records across the world of women's soccer. A seasoned sports and entertainment executive, Christina has held senior executive roles in commercial and strategy matters within sports including at True North, parent company to the NHL’s Winnipeg Jets and the AHL’s Manitoba Moose, as well as at Woodbine Entertainment Group and the Canadian Football League. Prior to sports, Christina workedat Canada’s biggest entertainment companies including Corus Entertainment, Rogers and TELUS. She currently sits on the Board of Directors for CAA Club Group and was previously on the Board of CARAS/The JUNOs. Christina is a graduate of the University of Manitoba’s Faculty of Law and briefly practiced law at Torys. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3b117952-3566-4343-8f4d-926292f42be8/Marlie+McLaughlin.png Changemaker Marlie McLaughlin is the Senior Manager, Partnerships at Molson Coors, where she leads the company’s national partnership portfolio across sport, entertainment, and music. Her work spans some of Canada’s most beloved brands, including Molson Canadian’s deep-rooted presence in hockey and Coors Light’s vibrant role in music culture. Marlie is passionate about building purpose-driven partnerships that connect brands with communities in authentic and impactful ways. She played a key role in the award-winning “See My Name” campaign in partnership with the PWHL, which was recognized at the Sponsorship Marketing Awards for its powerful celebration of visibility and representation in women’s sports. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/669b1759-3462-4a90-8a80-be9acc26684a/Tim_McLaughlin.png Changemaker Tim McLaughlin joined Golf Canada in 2022 and serves as Chief Marketing Officer, leading all marketing, brand, digital, and communications initiatives for the organization. He also plays a key role in advancing strategic priorities and was instrumental in the development of Golf Canada’s five-year strategic plan, An Inclusive Future for Golf. Before joining Golf Canada, Tim spent 17 years with Steam Whistle Brewing, a leader in Canada’s competitive brewing industry, where he held progressive roles culminating as Vice President of Marketing. Under his leadership, Steam Whistle grew to become Canada’s largest and most profitable craft beer brand. Tim holds multiple certifications from the Canadian Marketing Association and previously served on the Board of Directors of The Beer Store, Canada’s largest beer retailer. A native of Toronto, Tim lives in Etobicoke with his wife and two children. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d42f9d4c-985a-475c-9647-212696b1f60b/Matthew+Logue-Lee.png Changemaker Matthew Logue-Lee has spent his career helping brands and properties realize the full strategic potential of partnership. Over more than a decade in sponsorship agency leadership, he has been directly involved in over $1 billion in sponsorship agreements, working across some of Canada’s most recognized organizations. He co-led the sale of S&E Sponsorship Group (now MKTG Canada) to Dentsu, where under his leadership as President the firm was twice named Agency of the Year by the Sponsorship Marketing Council of Canada. He was also recognized as one of Canada’s “5 to Watch” sport business leaders. Today, Matthew is the co-founder and Managing Partner of The Greater, a purpose-led sponsorship and strategy practice working with the Canadian Olympic Committee, Canadian Paralympic Committee, multiple National and Provincial Sport Organizations, MLSE, and the Toronto Tempo. Leaders at the intersection of sport, social impact, and business for good, The Greater is pioneering a new model that is part strategy firm, part social enterprise—committing 50% of annual profit to community initiatives that support charities, not-for-profits, and grassroots movements. Matthew also volunteers with Women’s Para Hockey of Canada, helping them work toward their ambition of having a Women’s division at the 2030 Paralympic Games. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f6693026-3659-47e6-a49b-297f195e5bcf/Will+Lou.png Changemaker Host of the Hello and Welcome podcast hellowelcome.show https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a49773da-4573-46c5-8220-46b89a9c8437/%C3%89ric+Martin.png Changemaker Eric Martin is a seasoned Sponsorship Marketing professional with over two decades of experience driving strategic partnerships and brand activations across North America. As a key architect of BMO’s sponsorship strategy for more than ten years, Eric has played a pivotal role in shaping the bank’s presence across sports, arts, and community investment. Eric is known for his ability to forge meaningful relationships and deliver immersive brand experiences, bringing a unique blend of strategic insight and creative execution. His work spans grassroots initiatives with Provincial Soccer Organizations to major league partnerships with the Northern Super League, CF Montreal, Vancouver Whitecaps and many more. Through these partnerships he has helped elevate the sport and amplify its impact in communities nationwide. A passionate advocate for purpose-driven engagement, Eric believes in the power of sponsorship to create authentic connections and drive positive change. His perspective is grounded in experience, innovation, and a deep commitment to aligning brand values with community needs. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/9fe86f16-3d5e-4fd9-8626-f729eeb6a1f1/Diana+Matheson.png Changemaker Diana Matheson is a two-time Olympic bronze medalist who was a member of Canada’s Women’s National Soccer Team from 2003-2021. During her career, Diana represented Canada over 200 times, played in four FIFA World Cups and three Olympic Games, and earned a bronze medal in both London 2012 and Rio 2016. Diana is perhaps best known for scoring the game-winning goal in the bronze medal against France in the London Olympic Games in 2012. Following her playing career Diana earned an EMBA from the Smith School of Business and a UEFA Master for International Players, and co-founded the Northern Super League (NSL), Canada’s first and only women’s professional soccer league. The NSL kicked off in April, 2025. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3373dc06-9608-4f19-aee5-408185f9ccab/Jen+Mauerman.png Changemaker Jen Mauerman, VP of Field Marketing, captivates tens of millions of fans each year through BeatBox’s live events and immersive experiences—fueling unforgettable moments that unite the brand’s community of superfans and new consumers alike. With BeatBox present at more than 300 music festivals and live events annually, Jen has scaled the department and expanded the brand’s footprint exponentially. A fearless tactician and motivational leader, Jen drives the Field Marketing & Events team to new heights, treating each activation as an opportunity to create meaningful connections. From partnering with industry giants like Insomniac and Live Nation to anchoring global festivals like EDC and Lollapalooza, she ensures BeatBox’s energy and values shine through in every execution. Beyond music, Jen and her team bring that same infectious spirit to cultural touchpoints such as the X Games, NASCAR, county fairs, and major sporting events—meeting fans wherever they gather to celebrate and connect. Before joining BeatBox, Jen held commercial and marketing leadership roles with BABE Wine and Cutwater Spirits at Anheuser-Busch, and with the alc-bev startup XED, before becoming Trade & Field Marketing Director at Founders Brewing Co., a top-10 national craft brewery. She holds a bachelor’s degree from UW-Platteville and an MBA from UW-Madison. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3347d506-4ad2-44ea-8551-24d21d4202f1/Sarah+Miele.png Changemaker Sarah Miele is the Director of Exhibit Sales and Sponsorships at the Canadian National Exhibition. At the CNE, Sarah oversees Corporate Partners & Sponsorships, indoor and outdoor retail vendors and the iconic Food Building. With 18-years of experience in brand partnerships and live-event sponsorships, she is a dynamic leader who knows how to connect brands with audiences in meaningful, memorable ways. Having worked across brand, media and property, Sarah brings a 360 view of sponsorship – from strategy and creative ideation to partnership activation and measurement. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0c21bc76-8e12-485f-a7e0-d08f502dd8a8/Deirdre_Molloy.png Changemaker Deirdre Molloy is a seasoned sports and entertainment sponsorship leader with over 15 years of bringing brands to life through live experiences, sports, and media. As Vice President of Brand Management at Live Nation Canada, Deirdre helps brands connect with fans in authentic, memorable ways through the power of live music and entertainment. Throughout her career, Deirdre has built & executed creative, data-driven partnerships that deliver real results—blending strategy, storytelling, and culture to create campaigns that resonate. Before joining Live Nation, she spent 10+ years across sports and entertainment, leading high-impact sponsorships and marketing partnerships at MLSE. Known for her collaborative approach and passion for fan engagement, Deirdre loves exploring how live experiences can deepen brand relationships and shape culture. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/60f97a00-d320-4d10-8c19-57003b5718f0/Farkhunda+Muhtaj.png Changemaker Farkhunda Muhtaj is an Afghan-Canadian professional footballer and social activist who bridges the worlds of sport, education, and humanitarianism. She captains the Afghanistan Women's National Football Team and competes for Calgary WILD FC, where she serves as both a footballer and Community Ambassador. As Co-Founder of the Scarborough Simbas, a non-profit organization, Farkhunda uses sport to support the settlement of refugees in Canada. She also founded Ayenda FC, the unofficial Afghan Youth National Football Team, in 2021, following her evacuation of over 300 Afghans, including members of the Afghanistan Youth National Team, to Portugal after the Taliban's return to power. She holds two degrees from York University, earning a BSc in 2019 and a B.Ed in 2021 and currently serves on the Canadian Child Rights in Sports Advisory Committee, Canada Soccer's Women's Development Advisory Committee, the FIFA World Cup 2026 Toronto Advisory Body and the FIFA Women's Refugee Team Advisory Committee while representing Penny Appeal and UNHCR Canada as a humanitarian Ambassador. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/4f8b515a-c727-4e83-a8af-8edd880d6143/Hannah+Parish.png Changemaker Hannah Parish is the Country Manager for Canada at Airbnb, where she brings passion for Canadian communities, hosts and guests to the world. Hannah is an advocate, innovator and mentor, striving to make the lives of others, especially women, better. Previously the Regional Director of Canada at Lyft and Director of Global Strategy and Operations at Oura Health, she has proven expertise in strategically scaling businesses, especially with a global lens. Hannah holds a Bachelor’s degree in Philosophy from McGill University and an MBA from the Schulich School of Business. She sits on boards and committees across the sports, business and transportation industries. When not working to move health and women forward, Hannah can be found on her bike or running the local Collingwood, Ontario trails with her dog, Rio. Hannah was born and raised in Nova Scotia. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/274fc18a-ad3c-4742-8065-d5c59aecc6a1/Nicole+Pike.png Changemaker Nicole is one of the sports & gaming sectors’ most-respected experts, boasting 20+ years of experience in consulting, custom research, brand tracking, and sponsorship measurement in the space. She has built her career collaborating with major industry players to build meaningful data streams and insights, in turn shaping industry standards for measurement. In her role at YouGov, Nicole leads the company’s dynamic sports practice area globally, working with her team and clients to expand the value of some of the industry’s deepest and most sophisticated research tools https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/6c0ad55b-0baa-467c-9d84-d5cebe7403f3/Norm+O%27Reilly.png Changemaker Norm O'Reilly is a Canadian academic, chartered professional accountant and researcher. He is currently the inaugural dean of the University of New England's College of Business and for 20 years a Partner in the award-winning T1 Agency. O'Reilly has authored or co-authored 22 books and more than 165 peer-review publications in the areas of marketing analytics, sponsorship, social media, sport finance, social marketing, tourism marketing, and management education. His books include the recent releases "Business the NHL Way" and "The Rise of Major League Soccer". O'Reilly was awarded the Career Achievement Award by the American Marketing Association's Sport Marketing Special Interest Group in 2015. He is a lifetime research fellow of the North American Society for Sport Management. His T1 clients including Nike, UFC, Pepsi, Nissan, Esso/Exxon, Mondeles, Canadian Hockey League, Shell, Gatorade, Canadian Olympic Committee, Canadian Paralympic Committee, Hockey Canada, UFC, Thorne, and many others. Dr. O’Reilly was ‘Assistant Chef de Mission’ for the Canadian Paralympic Team at the 2016 Games in Rio, Brazil and was a member of the 2004, 2008 and 2010 Mission Staff for the Canadian Olympic Team. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/49462ab4-107b-4208-83f0-c5e4d446d99f/Carolyn+Shaw.png Changemaker Carolyn Shaw is the Co-Founder, President, and Chief Creative Officer at Humanity—a full-service marketing agency that helps Changemakers and purpose-driven brands connect with the people who matter most. With over 20 years of experience in branding, advertising, and design, Carolyn brings together strategic thinking and creative storytelling to build brands that are insightful, impactful, and emotionally resonant. She’s worked across sectors—from health to sustainability to culture—helping organizations find their voice, grow their presence, and inspire action. Carolyn co-founded Humanity to create more space for empathy, authenticity, and representation in the industry. Her work is grounded in the belief that powerful ideas, when backed by purpose and clarity, have the potential to shape culture and drive change. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/560834e0-b831-4845-9dcd-22eec2ea4edb/Nagma+Siddiqui.png Changemaker Nagma Siddiqui is a purpose-driven strategist who has built a career turning insight into impact. As Senior Director of Strategy at Humanity, she leads transformative brand and communications strategies that help organizations define their voice, inspire communities, and drive social change. Before joining Humanity, Nagma spent nearly a decade shaping some of the world’s most loved brands at Nestlé and Revlon, leading portfolios across Nescafé, Starbucks, Coffee-Mate, and Almay. Her work has consistently bridged commercial growth with human connection: bringing together creativity, empathy, and strategic clarity to build brands that truly resonate. A changemaker at heart, Nagma is passionate about using the power of storytelling and strategy to spark action, shift perspectives, and move organizations toward purpose-led impact. She’s known for her ability to distill complexity into clarity and to build alignment across diverse teams to make big ideas real. When she’s not shaping brands or mentoring emerging strategists, she’s a proud mom, explorer of new ideas, and believer in progress that begins with people. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/b30fe6bc-8cb2-4f40-a2cb-496177ec79a9/Sarah+Simpson.png Changemaker With over 20 years in events, Sarah’s career has spanned several industries from broadcast, to sports, to retail, now to gaming as the Global Events Head for EA SPORTS. In this role Sarah oversees the team responsible for bringing iconic EA SPORTS franchises to life including FC, Madden, College Football, F1, and NHL. Creating fan-centric experiences that blur the lines between the physical and the digital are at the core what she does. When she is not at an event, you’ll probably find her on her road bike or singing karaoke. Fun fact, Sarah has sung the national anthem at several NFL, NHL & MLS games! https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1a58f609-92c6-4443-8860-797f6ad5c897/Christine+Sinclair.png Changemaker Christine Sinclair scored her first international goal competing in the 2000 Algarve Cup and twenty years later she became the all-time leading scorer in the history of international soccer when she scored her 185th goal. Canada’s closing ceremony flag bearer at London 2012, the iconic athlete has been nominated seven times for FIFA Women’s World Player of the Year, and won a gold medal at the 2020 Tokyo Olympics, adding to a pair of Olympic bronze medals from 2012 and 2016. Christine has also won the NWSL Championship three times with the Portland Thorns, where she has served as captain since their inaugural season in 2013. Christine has been appointed an Officer of the Order of Canada and British Columbia, Sinclair, “Sinc” or “Sincy” to her teammates, is known for her grit and humble character as much as her exceptional talent. Off the soccer pitch, Christine is an ambassador for the MS Society of Canada and a vocal advocate for gender equity. Christine’s memoir, Playing The Long Game, was published in November 2022 and serves as a rallying cry for better support of women’s soccer and the creation of a women’s professional league in Canada. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1a0663c4-3f7b-4ec8-a508-8e6daf1907e8/Helen+Stoumbos.png Changemaker Helen Stoumbos is a former Canada Soccer national team midfielder and Hall of Fame athlete who scored Canada’s first ever World Cup goal. She is the founder and CEO of The GOOD Games, Canada’s biggest Festival of Sport, blending traditional, adaptive, and Indigenous programming with a high energy community festival. In 2025 the event welcomed more than 1,300 athletes and over 20,000 attendees and was showcased on CBC Sports Online. The GOOD Games expands nationally in 2026 with a winter edition in Calgary during Chinook Blast at the BMO Centre. Helen leads with heart, purpose, and a clear mission to make sport for life and sport for all. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/aa2fad11-844e-43c6-b5de-989c8ef79356/Jorge+Tatto.png Changemaker Jorge is a marketing professional with experience in analytics, valuation, business development, and partnership strategy. He has worked with top global brands across sports, entertainment, and technology, supporting corporate acquisitions and excelling in partnership creation, negotiation, and execution. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/a52b7128-b1ed-4d51-a5a1-06d5fd1ab6e7/Alex+Wong.png Changemaker Host of the Hello and Welcome podcast hellowelcome.show https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/672a3a44-884a-472c-9f17-e2c26510091e/Donovan+Workun.png Changemaker Atomic Improv is Canada’s premier improv comedy duo— This Canadian Comedy Award–winning team has headlined across North America and performed at the 2010 London Olympics. Now touring Canada as the Park Rangers of the wildly successful Great Outdoors Comedy Festival, Chris and Donovan’s HeckleHole.com videos have racked up tens of millions of views online. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/14d49666-263d-4221-8408-698bd79c2c8f/Matt+Yonan.png Changemaker Matt Yonan is President and Founder of Tigris Sponsorship & Marketing: an agency predicated upon excellent client service and a wholehearted investment into client relationships. He has more than 30 years of experience on the front lines, providing strategic counsel to top tier corporate and property clients on all areas of sponsorship marketing. He has been able to put his sponsorship expertise to work for a host of prestigious clients in the municipal, cultural, sports, and entertainment industries. These clients include Charles Schwab, Lumen, Mayo Clinic, Transamerica, The Rose Bowl, Phillips 66, TIAA, Vail Resorts, Western Union, Chick-fil-A, the LPGA, Subaru, Red Robin, Ecolab, Medtronic, Ford, and the NHL, among others. At Tigris, Matt continues to be committed to his involvement in client work. 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https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f80e83fb-0b28-44e7-ab94-355fb713e6c6/SPX+BASECAMP+2025+-+Delegates+Day+One+21.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/56435d56-bd20-415c-b832-4472c34c1479/SponsorshipX+ROI+Forum+-+PNE+Reception+9.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/720f6541-d0ac-4f93-96e4-2364290d87bb/FullSizeRender+11.JPG ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/0d043d73-98a3-40ae-8f9e-43dd4b66cd5d/image0000001+%281%29.JPEG ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/37eac053-f9bc-462e-97dd-2d51eaa0ade3/FullSizeRender+5.JPG ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/294ca1f8-eb95-45f2-8733-4f5815fc4ba3/EBR60789.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f610934c-0de4-4e25-96c0-a17266b7f154/EBR68748.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/3a62a4c6-1675-4110-9f39-3dc4e5644f0c/EBR68792.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e6cd345a-978b-497c-bf45-40f574a599bb/EBR60253.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/338a83db-6f61-4f4e-8f29-a9ac7deed7fb/EBR60217.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/cf8905d8-0df0-45dd-a038-241b89fdd905/EBR60290.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/e099ccf0-e57e-483c-b093-3772045ccbb0/EBR68739.jpg ROI Forum https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c8364529-cfbd-4203-9c40-a62e3b55b9fa/Davey+Chadwick+%281%29.png ROI Forum Davey Chadwick is Head of U.S. Sport – Client Services at YouGov Sport, where he leads the team responsible for delivering audience intelligence, sponsorship effectiveness measurement, and commercial insight to many of the most influential organizations in sports and entertainment. He serves as a strategic advisor to U.S. pro teams across the ‘Big 5’ leagues, major league offices, global brands, and leading marketing agencies. Davey specializes in translating fan and consumer data into revenue-driving strategy — helping properties refine go-to-market positioning, unlock new sponsorship categories, and quantify ROI in an increasingly fragmented media landscape. Prior to YouGov, he led Sponsorship Strategy & Consumer Insights for the Philadelphia Flyers and Wells Fargo Center and held roles with Madison Square Garden, Wasserman (formerly CSM), and Deloitte Consulting. A published thought leader in Sports Business Journal and frequent industry speaker, Davey focuses on how data, AI, and evolving fan behavior are reshaping partnership strategy and commercial growth across the sports and entertainment ecosystem. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/059e0882-9e9d-4122-a011-8674fcb14de7/Dedra+DeLilli.png ROI Forum Dedra joined Toyota in the summer of 2017, and oversees Toyota’s Global and Domestic Olympic and Paralympic partnerships, using them to motivate team members, engage regional teams and dealers, and support the company’s evolution from an automaker into a broader mobility brand. She leads the strategy, creative development, and execution of Olympic and Paralympic marketing across all channels, and is responsible for managing and activating the U.S. Olympic & Paralympic Committee, 17 National Governing Bodies, and 29 Team Toyota partnerships. Before joining Toyota, Dedra spent more than a decade at TD Ameritrade as Director of Social Media and Corporate Sponsorships. She also played a key role in establishing TD Ameritrade’s partnership with the NFL and led activation efforts for both the NFL and the U.S. Olympic & Paralympic Committee sponsorships. She earned a Bachelor of Science in Psychology and an MBA with a concentration in Marketing from the University of Maine, where she was also a member of the NCAA field hockey team. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/2ed33f28-014e-43e1-b626-dec7513b1e96/Gina+Scott+.png ROI Forum Gina R. Scott is a sports marketing powerhouse with 25+ years of experience building transformative brand partnerships across the NFL, NBA, and corporate America. As Vice President of Partner Services at NFL Players Incorporated, she leads the NFLPA's strategic partnership portfolio — negotiating and activating deals that connect Fortune 500 brands with thousands of NFL players' group licensing rights. Named a Sports Business Journal Game Changer (2021), Sports Executive of the Year by the Black Sports Business Symposium (2023), and one of Sports Illustrated's 100 Influential Black Women in Sports (2022), Gina brings hard-won insight on brand building, sponsorship strategy, and executive leadership to every stage she graces. She is the founder of The Spice Factory LLC, a board member of the Sponsorship Marketing Association, and a professor in George Washington University's Sports Philanthropy program. A University of Florida alumna and proud Gator, Gina is based in the Washington, DC metro area. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1c88930f-5316-4663-9b95-752a9b10167b/Jade+Descheneaux.png ROI Forum Jade Descheneaux is a global media, entertainment, and sports professional with 12+ years of experience executing commercial rights strategies and high-value partnerships across North America and Europe. She currently serves as an Executive Business Consultant for MILE 44, a Los Angeles-based sports content studio, and advises rights holders on how to maximize the value of their commercial rights. Prior to that, Jade held roles at Meta in New York City, the European Broadcasting Union in Geneva, and the IOC in Lausanne, where she led high-stakes negotiations and partnerships at the intersection of tech, entertainment, and sports. Originally from Montreal, Jade holds law degrees from the University of Ottawa and UCLA School of Law, and an MBA from IE Business School. Outside of work, she is a former figure skater and avid skier. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/32a46ae9-d965-4037-a70a-76b9c31723a2/Jonathan+Jensen.png ROI Forum Jonathan A. Jensen serves as an Associate Professor at Texas A&M University, with a focus on the intersection of the dynamic fields of data science and sport business and specializing in the application of advanced statistical models to study questions related to sponsorship ROI. A two-time finalist in the research papers competition at the MIT Sloan Sports Analytics Conference, Jensen has co-authored three papers honored with the “Paper of the Year in Sport Marketing” award from the American Marketing Association’s (AMA) Sport and Sponsorship-Linked Marketing Special Interest Group (SportSIG). His research has been featured in USA Today, The Wall Street Journal, The Economist, AdWeek, Chicago Tribune, Atlanta Journal-Constitution, Portland Business Journal, Columbus Dispatch, The Baltimore Sun, and the WGN Morning News. Prior to entering academia, Jensen served as an executive for leading sport marketing agencies in global advertising networks Omnicom Group (GMR) and Publicis Groupe (Relay Worldwide), as well as working for teams in the National Football League (NFL) and Major League Baseball (MLB). Jensen earned a B.A. from the University of Notre Dame, a M.S. from the University of Massachusetts-Amherst, and a Ph.D. with a Graduate Interdisciplinary Specialization in Quantitative Research Methods (GISQRM) from The Ohio State University. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/96e9d7a5-5c9d-44e0-80d6-35be62b6e5be/Lindsay+O%27Brien.png ROI Forum Lindsay O’Brien is Vice President of Partnerships at The T1 Agency, where she leads partnership strategy, measurement, negotiation, and portfolio management for some of Canada’s leading brands. She helps organizations build partnership portfolios that drive business impact while creating meaningful community connections. With more than 15 years of experience across sports, entertainment, and talent partnerships, Lindsay has worked across the full ecosystem spanning property, brand, and agency roles. She brings a consultative marketing approach to developing partnerships that elevate brand positioning and unlock new opportunities for brands. Prior to joining T1, Lindsay held roles at MLSE and Molson Coors, developing integrated marketing partnerships across professional sports and entertainment. Outside of work, she’s a mom of three (plus a dog!), a sports and music enthusiast, and a passionate believer in the power of sponsorship to bring people together. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/f369f56e-d3a2-455a-b918-ca9967ecd8af/Lisa+Young.png ROI Forum Lisa Young joined the Seahawks in 2005, steadily advancing within the organization's partnerships department. Young oversees all aspects of the team's Corporate Partnerships group. She also contributes to academia as an Adjunct Professor at Seattle University, teaching in the Albers School of Business & Economics, Sports & Entertainment MBA program. Before joining the Seahawks, Young initiated her career in advertising at a boutique firm in San Diego. A graduate of the WSU Murrow School of Communications, she resides in Woodinville, Wash., with her husband Jeremy and their two children, Caroline and Harrison. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/83f4c48b-e3b4-4002-9754-0612b62b4027/Mark+Harrison+%282%29.png ROI Forum Mark Harrison founded the MH3 Collective, a group of ventures grounded in passion, people, profit and purpose. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the Black Talent Initiative to combat racism through economic resilience and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes serving as the Board Chair of Big Brothers Big Sisters of Toronto and as a Board Member of the CAMH Foundation and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards. Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award, the Association of Canadian Advertisers’ 2022 Gold Medal Award winner, a 2025 American Marketing Association Marketing Hall of Legends inductee, and the 2025 Sponsorship Marketing Council of Canada Hall of Fame winner. Mark is also CBC Toronto Metro Morning’s business columnist, regularly discussing marketing, workplace, and entrepreneurial matters. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/36fac0e2-3a62-45b9-99e1-1af4435f432f/Matt+Shapiro.png ROI Forum Matt Shapiro is the SVP, Global Event & Market Strategy of the National Football League (NFL) https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/d09228d5-9c90-4bbc-b34f-c6abaf6cda8f/Norm+O%27Reilly.png ROI Forum Dr. Norm O’Reilly has been a partner with the T1 Agency for almost 20 years. Over that time, he has worked on more than 250 client projects, ranging from Fortune 100 companies to small amateur sport properties and causes. He has generated insights as lead author of research studies, blog posts, and white papers, and has participated on the organization’s leadership team. He speaks often, including keynotes to industry. As a T1 partner, he has led numerous projects with brands and properties, with a client list that includes PepsiCo, Nike, Shell, Esso, Canadian Paralympic Committee, Ottawa Sports and Entertainment Group, Canadian Olympic Committee, Mondelez, Kids Help Phone, Nissan, Hockey Canada, BMO, Dairy Farmers of Canada, USports, Canadian Center for Ethics in Sport, Canadian Hockey League, and many more. He co-founded and has led the Canadian Sponsorship Landscape study, now in its 20th edition and was co-lead on Canada’s Most Valuable Property Study in 2014, 2016, and 2018. O’Reilly is recognized as one of the leading scholars in the business of sports. He is currently Dean of the College of Business at the University of New England. He has authored or co-authored 23 books and more than 170 peer-reviewed journal articles. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/56ac035e-c821-4c87-93e6-45449e53cc4b/Tara+Jackson.png ROI Forum Tara Jackson is the Senior Director of Strategic Partnerships and Influencer Marketing at Thorne, where she leads partnerships, influencer, and ambassador strategy. She is responsible for scaling a high-impact, integrated ecosystem across sponsorships, key partners, and talent, while building the infrastructure and strategic roadmap to accelerate brand growth. With 15 years of experience at the intersection of sports, wellness, and culture, Tara has built a reputation for structuring and activating transformative partnerships that drive both brand equity and measurable business outcomes. She specializes in developing scalable sponsorship models and culturally relevant talent partnerships that resonate with consumers. Prior to Thorne, Tara held roles at Throne Sport Coffee, BodyArmor, UFC, and Octagon, where she worked across premier sports properties and global talent partnerships. She holds a BA from American University, an MBA from the University of Memphis, and a Master of Sports Administration from Ohio University. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/1b0ef9bd-8572-4b25-9116-eda332b6e191/Thomas+Labuzienski.png ROI Forum Thomas Labuzienski is a Senior Partnerships Manager at Microsoft, leading marketing and activation across Microsoft’s partnership with the NFL. He oversees integrated campaigns across Microsoft’s technology portfolio, branded media content, customer experiences and hospitality, and cross‑company activations that connect NFL platforms with Microsoft customers and partners. His work focuses on driving measurable business impact through storytelling, technology, and experiences. Before working on Microsoft's partnership with the NFL, Thomas spent time in Microsoft's quantum computing group and Xbox gaming business. He also spent time leading other partnerships across Microsoft's sports and entertainment portfolio including Special Olympics, Cloud9, the Billie Jean King Cup, Hendrick Motorsports, and the Seattle Reign. He earned a Bachelor of Science in Marketing and Operations Management from the Kelley School of Business at Indiana University. https://images.squarespace-cdn.com/content/v1/6730e965287dac33bada2eef/c2eeaebd-be20-4d56-b2c2-1011707e8293/Toby+McAuliffe+%281%29.png ROI Forum Toby McAuliffe is a Global Partnerships leader at Amazon Web Services, where he oversees AWS's strategic relationships with the NBA and NFL. 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