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Attend the first-ever SPX Academy at the 2023 Grey Cup Festival!



The Team at SponsorshipX is excited to unveil our first-ever SPX Academy on November 18 at the Grey Cup Festival in Hamilton!


We aim to provide you with a full-on SponsorshipX engagement in a sixteen-hour window. The SPX Academy @ Grey Cup Festival2023 is affordable, educational, and memorable. Along with our partners at the Grey Cup Festival, we will jam, not jelly, all of our magic into a one-day experience.

Here is how it is going to work.

The first part of the day is at Tim Hortons Field in Hamilton, the site of the 110th Grey Cup. Remember that the SPX Academy is on Saturday, November 18, 2023 – the day before Grey Cup. After registering, you can take a stadium tour, enjoy a hearty breakfast, talk to innovative partners in the Xperience Zone, or network. Get ready for a few surprises

Most of our formal sessions – keynotes, workshops, classrooms, seminars and behind-the-scenes classes – are in rooms and venues throughout Tim Hortons Field.


Amongst the backdrop of wicked Grey Cup branding, you will learn, be inspired, and think differently. The SPX Academy content is curated by SponsorshipX to accelerate your professional development as a marketer.


Mid-afternoon, the scene shifts to Downtown Hamilton. The first stop will be the Grey Cup Street Festival, where the activations and activity will be at a fever pitch. We will break into units and tour several sites, where Festival corporate partners will hold “tent-side” chats to explain their strategies and creativity. It sounds like Xperiential learning to us!

To close out the day, you will attend the SPX Team Dinner, where we will celebrate a great day of learning and connecting. You have heard that the food scene in Hamilton is one of the fastest developing anywhere, and now you will get a chance to savour it firsthand.

So there you have it. It will be an intensely fun and worthwhile day. It is the first time we have done a one-day SPX Academy, and we are excited for your feedback.

Sign up today for just $495 per person, or bring your Team of 5 for just $ 1995. We will have more information regarding transportation recommendations, options to buy additional Grey Cup Festival event tickets and other vital information over the next few weeks,

Your first step besides enrolling? Get in SponsorshipX shape!



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