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AUGUST 7 - 9, 2024

"Join us at SponsorshipX Paris 2024 to unlock the future of global partnerships and ride the wave of innovation in sponsorship marketing in the world's top tourist city!"

Mark Harrison, SponsorshipX Founder 

What Happens At SPX Paris?

SponsorshipX Paris, set against the backdrop of the eagerly anticipated Paris 2024 Olympics, welcomes attendees to Canada Olympic House, the official venue at the Paris Science Centre. Spanning three forum days from August 7 to 9, the event ensures a seamless experience for participants and promises insights from major international and national Olympic partners and brand sponsors.

Participants will explore the intricacies of local and global partnerships, delving into each collaboration's inherent strengths and challenges. The dynamic world of sponsorships takes center stage, with discussions revolving around the latest trends and potential conflicts. The conference emphasizes the significant impact brands can achieve by leveraging the Olympics and Paralympics for marketing and social initiatives.

Innovation is a central theme, offering a glimpse into cutting-edge sponsorship marketing strategies, including technology-driven approaches and creative branding. Furthermore, the evolving landscape of sports broadcasting takes the spotlight, providing insights into its influence on sponsorship strategies.

Structured as mini-conferences, each forum day includes keynotes, panels, and brunch at Canada Olympic House, providing ample opportunities for networking with industry leaders. This is followed by subsequent Olympic activities. Attendees have the option to participate for a single day or immerse themselves in the three-day experience. Additional highlights include afternoon keynotes on August 7, an activation tour, and an SPX dinner. August 8 features an Olympic experience, while August 9 concludes with a theatre event, an Olympic experience, and dinner.

Under the overarching theme, 'The Future of Global Partnerships,' this event sets the stage for exploring and shaping the future of sponsorship marketing. Your participation in SponsorshipX Paris is not just about witnessing the magic of the Games in the City of Light but about actively contributing to the future of our industry amidst 2024.

As the world unites through sport, SponsorshipX Paris invites participants to shape the future of global partnerships and the role of sponsorships in this extraordinary journey. Explore the future of sponsorship marketing amidst the excitement of the Olympics in the heart of Paris.
 

Theme: The Future of Global Partnerships    

Experience the Future of Global Partnerships at SponsorshipX Paris 2024.

Join us at this eagerly anticipated international event, the first one that is fully open to fans since the pandemic. Under the theme of 'The Future of Global Partnerships,' our conference promises to be a spectacular exploration of the evolving landscape of sponsorship marketing.

As the world’s greatest sporting spectacle descends upon the number one tourist city, we will delve into a wide range of topics that will shape the future of partnerships:

  • Local vs. Global Partnerships: Uncover the strategies and nuances behind local and global sponsorship collaborations, dissecting the strengths and challenges of each

  • Trends and Tensions in Sponsorships: Dive deep into the latest trends and potential conflicts that arise in the dynamic world of sponsorships.

  • Leveraging the Global Properties: Explore how brands harness the power of multinational events to elevate their marketing and social impact.

  • Innovation: Discover cutting-edge approaches and innovations in sponsorship marketing, including technology-driven strategies and creative branding.

  • Future of Broadcast Sports: Gain insights into the ever-evolving landscape of sports broadcasting and how this impacts sponsorship strategies.

This event will not only be a platform for thought-provoking discussions but also a unique opportunity to witness the magic of the of the world coming together. As the world unites through sport in the City of Light, we invite you to be part of shaping the future of global partnerships and the role of sponsorships in this extraordinary journey.

Don't miss this exceptional chance to explore the future of sponsorship marketing amid the thrill of the Games in the heart of Paris.

Session Types

Session Types

C-Suite Keynotes

These sessions delivered by changemakers, c-level executives, and collaborators take place on the main stage with a life-size screen in a theatre-style room. Expect big thinking and big ideas to be explored in new and engaging ways.​

Talk Show

Talk Show sessions feature 1:1 interviews, debates, panels, and reports from around the world hosted by a diverse range of moderators and facilitators. These sessions are designed to be a collaborative and interactive experience for everyone. ​

Classroom

This is your chance to roll up your sleeves and do a deep dive on a particular subject or topic. In small, intimate groups, these sessions are curated to provide the professional development you need to help advance your career. ​

Laura Curtis Ferrrera from Scotia presenting
Attendees enjoying reception no brands visible
Session attendees with no brand visible
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WEDNESDAY AUGUST 7    

08:00-13:00

Registration
Canada Olympic House

08:00-09:00

Networking Breakfast 
Canada Olympic House

11:00-12:00
Lunch & Behind the Scenes
Canada Olympic House

THURSDAY AUGUST 8

08:00-13:00

Registration
Canada Olympic House

08:00-09:00

Networking Breakfast 
Canada Olympic House

11:00-12:00
Lunch & Behind the Scenes
Canada Olympic House

FRIDAY AUGUST 9

08:00-13:00

Registration
Canada Olympic House

08:00-09:00

Networking Breakfast 
Canada Olympic House

11:00-12:00
Lunch & Behind the Scenes
Canada Olympic House

13:00-17:00

Fan Experience
 

Ready for more? Explore the full schedule details 

SCHEDULE HIGHLIGHTS

SPX Paris Speakers

Partners

Powered By

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Host Partner

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Hospitality Partner – ATPI Sports Travel

ATPI Sports Travel is part of the global business travel and event management organization ATPI. With nearly three decades of experience, ATPI Sports Travel has worked in partnership with organizing and national committees to deliver travel and hospitality programs and packages for corporate sponsors and consumers to the Olympic Games, Commonwealth Games, The Ocean Race, the Rugby World Cup, and various football and motorsports events. In addition, they are the travel and event logistic specialists for International and National Sports Federations and sporting bodies. That accumulation of experience is how they have gained a thorough understanding of the numerous demands unique to the world of sports.

For find information regarding Paris 2024 Hospitality packages here.
 

Venues | Canada  Olympic House 


Cité des Sciences et de l'Industrie, 30 Av. Corentin Cariou, 75019 Paris, France
Located in: La Villette

cite-sciences.fr/fr/accueil

 

What you need to know about Canada Olympic House for Paris 2024

Canada Olympic House is a special space that brings together Team Canada athletes, their families, invited guests and fans at the Olympic Games. 

Here’s what you need to know about Canada Olympic House at Paris 2024. More details, including ticketing information, will be added as it becomes available. Go to house.olympic.ca and subscribe to receive email notifications and stay up-to-date on everything Canada Olympic House. 

 

What is Canada Olympic House?

Canada Olympic House (COH) is the home-away-from-home for Team Canada athletes and their families, as well as fans from Canada and all over the world. Paris 2024 will mark a return for Canada Olympic House for the first time since PyeongChang 2018, and at the Summer Olympic Games since Rio 2016. 

COH is expected to welcome a large number of guests over the course of the 2024 Olympic Games to enjoy competition viewing, athlete appearances, live performances, and curated food and beverage offerings.

Where is Canada Olympic House located?

Canada Olympic House is located in La Cité des Sciences et de l’Industrie in Parc de la Villette. During the Games, Parc de la Villette (the largest landscaped park in Paris!) will be known as the “Park of Nations,” a gathering spot for many National Olympic Committee hospitality spaces, including the host nation’s Club France. 

 

La Cité des Sciences et de l’Industrie is the fifth most popular cultural institution in France and is set to be a hub of international celebration during Paris 2024. We hope to see you there!

Register for SPX Paris

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