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Plenary Sessions
August 7 | 09:00-11:00
Canada Olympic House

Our day begins at Canada Olympic House, the home-away-from-home for Team Canada athletes and their families and fans from Canada and worldwide.

Canada Olympic House is located in La Cité des Sciences et de l’Industrie in Parc de la Villette. During the Games, Parc de la Villette will become the “Park of Nations,” a gathering spot for many National Olympic Committee hospitality spaces, including the host nation’s Club France.  

Today, we will hear from the longest-standing TOP sponsors about how they seamlessly integrate their partnerships globally and locally, plus other international brands and properties on data, measurement, and innovation. 

Fan Experience & Activation Tour
August 7 13:00-17:00

GamesVenue (TBA)

The Future of Global Partnerships is the fan.


Understanding her is central to our profession and future, whether through digital engagements, media channels, or live experiences. Today, our Fan Experience session will put you in her shoes.


We will take a unique journey into the heart of the Games as Fans—an opportunity to experience a once-in-a-lifetime moment at an international event with delegates worldwide. Get ready to compare notes, insights, and cheers with one another. Take note of the learnings that you will take back to your home market and your daily activities. 


(Due to fluid logistics and people availability, this activity, scheduled time, and date may change.)