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"Join us at SponsorshipX Paris 2024 to unlock the future of global partnerships and ride the wave of innovation in sponsorship marketing in the world's top tourist city!"

Mark Harrison, SponsorshipX Founder 

Theme: The Future of Global Partnerships    

Experience the Future of Global Partnerships at SponsorshipX Paris 2024.

Join us at this eagerly anticipated international event, the first one that is fully open to fans since the pandemic. Under the theme of 'The Future of Global Partnerships,' our conference promises to be a spectacular exploration of the evolving landscape of sponsorship marketing.

As the world’s greatest sporting spectacle descends upon the number one tourist city, we will delve into a wide range of topics that will shape the future of partnerships:

  • Local vs. Global Partnerships: Uncover the strategies and nuances behind local and global sponsorship collaborations, dissecting the strengths and challenges of each

  • Trends and Tensions in Sponsorships: Dive deep into the latest trends and potential conflicts that arise in the dynamic world of sponsorships.

  • Leveraging the Global Properties: Explore how brands harness the power of multinational events to elevate their marketing and social impact.

  • Innovation: Discover cutting-edge approaches and innovations in sponsorship marketing, including technology-driven strategies and creative branding.

  • Future of Broadcast Sports: Gain insights into the ever-evolving landscape of sports broadcasting and how this impacts sponsorship strategies.

This event will not only be a platform for thought-provoking discussions but also a unique opportunity to witness the magic of the of the world coming together. As the world unites through sport in the City of Light, we invite you to be part of shaping the future of global partnerships and the role of sponsorships in this extraordinary journey.

Don't miss this exceptional chance to explore the future of sponsorship marketing amid the thrill of the Games in the heart of Paris.

Laura Curtis Ferrrera from Scotia presenting
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Session attendees with no brand visible
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Host Partner

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Hospitality Partner – ATPI Sports Travel

ATPI Sports Travel is part of the global business travel and event management organization ATPI. With nearly three decades of experience, ATPI Sports Travel has worked in partnership with organizing and national committees to deliver travel and hospitality programs and packages for corporate sponsors and consumers to the Olympic Games, Commonwealth Games, The Ocean Race, the Rugby World Cup, and various football and motorsports events. In addition, they are the travel and event logistic specialists for International and National Sports Federations and sporting bodies. That accumulation of experience is how they have gained a thorough understanding of the numerous demands unique to the world of sports.

For find information regarding Paris 2024 Hospitality packages here.

Venues | Canada  Olympic House 

Cité des Sciences et de l'Industrie, 30 Av. Corentin Cariou, 75019 Paris, France
Located in: La Villette


What you need to know about Canada Olympic House for Paris 2024

Canada Olympic House is a special space that brings together Team Canada athletes, their families, invited guests and fans at the Olympic Games. 

Here’s what you need to know about Canada Olympic House at Paris 2024. More details, including ticketing information, will be added as it becomes available. Go to and subscribe to receive email notifications and stay up-to-date on everything Canada Olympic House. 


What is Canada Olympic House?

Canada Olympic House (COH) is the home-away-from-home for Team Canada athletes and their families, as well as fans from Canada and all over the world. Paris 2024 will mark a return for Canada Olympic House for the first time since PyeongChang 2018, and at the Summer Olympic Games since Rio 2016. 

COH is expected to welcome a large number of guests over the course of the 2024 Olympic Games to enjoy competition viewing, athlete appearances, live performances, and curated food and beverage offerings.

Where is Canada Olympic House located?

Canada Olympic House is located in La Cité des Sciences et de l’Industrie in Parc de la Villette. During the Games, Parc de la Villette (the largest landscaped park in Paris!) will be known as the “Park of Nations,” a gathering spot for many National Olympic Committee hospitality spaces, including the host nation’s Club France. 


La Cité des Sciences et de l’Industrie is the fifth most popular cultural institution in France and is set to be a hub of international celebration during Paris 2024. We hope to see you there!

Register for SPX Paris

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