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November 22nd - 24th 2022

Your ticket to three days of great content, connections, and experiences.

SponsorshipX Montreal is an opportunity for folks in the sponsorship marketing industry to come together to celebrate, listen, and learn as we all work together to make the world a better place. It’s a chance to forge new relationships, reward a team, and think differently. 

SponsorshipX Montreal also offers the opportunity to build capacity and provide a platform for grassroots organizations that might not have a seat at the table at other conferences by providing space and showcasing our industry’s future business leaders.

Theme: The Era of Belonging

Sponsorship X Montreal will be all about exploring how we can all contribute to and build a new era of belonging. Fundamentally, sponsorship is about brands creating opportunities for customers to enjoy the things they love. Sponsorship is often the reason why our favourite festivals, events, and games can happen—but it’s no longer enough to simply cut a cheque.

In our current era and reality, the sponsorship industry has a tremendous opportunity to do more. To shape culture. To create the conditions where no matter what you look like, who you love, how you identify, you feel like you belong. 

Countdown to SPX with Mh3

Need help getting signoff to attend SponsorshipX Montreal?


Try these three tips from MH3!

Our Speakers

Session Types

C-Suite Keynotes

These 30-minute sessions by changemakers, c-level executives, and collaborators happen on the main stage with a life-size screen in a theatre-style room. The topics covered will be as big and thought-provoking as the space itself.

Talk Show

Describe your service here. What makes it great? Use short catchy text to tell people what you offer, and the benefits they will receive. A great description gets readers in the mood, and makes them more likely to go ahead and book.


This is your chance to roll up your sleeves and do a deep dive on a particular subject or topic. In small, focused groups of 12-20 delegates, these 60- or 90-minute sessions are curated to provide the professional development our conference participants crave to help them advance in their careers.


This is where we show, not just tell. Our unique Xperiences take place at various locations across Montreal and range in length from one to three hours long. 

Fireside Chats

Sometimes, a laid-back setting—not to mention a few refreshments—is the best way to unwind and learn something new. Featuring tastemakers, artists, advocates, and entrepreneurs, these sessions will tackle the most significant challenges our world faces today. These sessions will be open to the public on a ticketed basis. ​


Better Together

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Hear industry leaders explore emerging trends in sponsorship such as purpose-driven marketing, mental health, DEI, technology, and the growing interest in the beautiful game. Topics will also include discussion around the good, the bad, and the downright ugly when it comes to the challenges of partnership.


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The best stories are about heroic underdogs overcoming adversity, surmounting impossible challenges, and the dramatic highs and lows that happen along the way. Gather ‘round to hear from incredible storytellers—including established and new voices—as they tell real tales that would be right at home on the big screen or in the pages of the next best seller.  

Engaging Loved Ones

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Whether it’s by pushing new boundaries with innovative tech, or engaging new stakeholders like employees, these sessions will discuss how the future of activation, engagement, and experiential opportunities will create new ways to build big love for brands.​


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What gets measured gets done, but how we measure business, brand, and impact is rapidly changing. These sessions will consider the question: “what does success look like?”.​


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People are both the most essential and the most complex part of any business. From training volunteers to serving partners and clients, working with new community groups, building internal teams, and everything in between, learn new ways to build a people-first approach.​


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Carling Jackson

To Mark and the team; you put on the most incredible conference I have ever been to. The vulnerability x strength of the speakers to share their stories. The positivity and kindness of everyone who attended. The exceptionality of everyone in their respective profession. The camaraderie!! Just all around amazing. Excited for the next one!

Ashley Curran,

Canadian Tire

Such a great crew. Thank you Mark & SPX team for organizing such an inspiring and fun conference at one of the most beautiful spots in Canada."

Barbara Harmer,

War Child

Such a magical conference and gathering of exceptional people. Thank you to the SponsorshipX team for your wonderful hospitality. I hope to keep in touch and see many of you again!

The Venue

421 Rue Saint Vincent,

Vieux-Montréal, QC H2Y 3A6

This year's SPX YUL venue is the luxurious Hotel William Grey. Located in the heart of beautiful Old Montreal, you're close enough to explore everything the city has to offer, while the hotel's incredible amenities will make it hard to leave. SponsorshipX attendees will receive a preferred nightly rate.