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MH3 Video Diary

Life Goes Full Circle 

Andrew Greenlaw's career journey encapsulates the essence of a Brand Champion. ​

From his early days as a sponsorship manager for the 2007 Canada Games, he became Vice President of Sponsorship, Community, and Brand at CIBC. 

His career highlights include critical roles in major projects like the 2010 Olympics' Red Mittens campaign and work with Lloyd's for the 2012 Olympics. A graduate of Laurentian University's SPAD program, Greenlaw's early attempts at sports marketing include a brief stint running a hockey card store in his parent's garage. His career includes significant contributions to community mobilization, exemplified by his work on the CIBC Run for the Cure and orchestration of torch relay campaigns. ​

Known for his humility, let's celebrate Andrew Greenlaw's achievements and ability to elevate those around him. ​

His upcoming fireside chat at the SponsorshipX Whistler event, focusing on Brand Champions, is highly anticipated as it reflects his legacy and forward-looking perspectives in the industry.​

The Career Golden Rule

You don't get what you don't ask for. 

That axiom holds in sales, relationships, and restaurants. It also holds for your career. I was reminded of this last week when I was having a coffee intro with the wife of a long-time colleague.

  

She had recently left the c-suite of a company she had helped sell and is looking for her next gig. 
 

She has a three-legged stool of parameters for her next role. The parameters include the nature of the business being consumer-facing, the growth mindset of the people she works with, and the fact that marketing should be a business function, not a communications department. In short, she is taking control of her career. 

She is making the ask.   

When did you last ask for something from your company, manager, client, or yourself? A pitch to get on a new project. A request to learn new skills. An inquiry about the rotational role. A benefits rationale to take a course. A submission to join an industry body. A request of yourself to change a bad habit.  

It is not the role of others to set the course for your career. To pick what mountains you are going to climb. To give you the equipment to do so. 

It is not the role of others to set the course for your career. To pick what mountains you are going to climb. To give you the equipment to do so. 


It is yours. Assuming you want something new in your career. Establish your criteria. Figure out the pitch. Assemble your data.  

 

Make the ask. 

 

MH3 
 

Elevate Your ROI Game: Join Us at SponsorshipX Paris 2024

MH3 is ready to challenge the misconception that attending SponsorshipX Paris 2024 during the Olympics is costly! Experience world-class learning and networking at an event that combines the excitement of the Games with unparalleled industry insights. 

Taking place August 7-9 in Paris, this event brings together global leaders from renowned organizations such as Visa, Allianz, and Coca-Cola. Learn how to elevate your strategies with cutting-edge ideas in global partnerships and marketing activations. 

 

Despite what you may have heard, participating in SponsorshipX Paris doesn't have to break the bank. The full forum pass is available for under CAD $3,000 or 2,000 Euros, covering all sessions and daily meals. Centrally located Airbnb accommodations start at $300 per night, while roundtrip flights from NYC are under $2,000.

MH3 believes this is a strategic investment that promises lasting returns. Seize the opportunity to broaden your horizons and connect with international leaders at the heart of global sports marketing. Don't miss out—join us in Paris and be part of the conversation!
 

Get Ready for Whistler

Some people call it a vacation with speakers. Others call it a retreat.
 
I call it SponsorshipX Whistler. Team SPX is locking down a fantastic schedule for you, including three networking dinners, two unique Crankworx events, a mountain hike, multiple Peak 2 Peak Gondola sessions, a networking breakfast with table topics led by brand champions, and a spectacular and delightful Whistler experience. 

But don't mistake all the fun, networking, and experiences for a lack of learning. We believe in the perfect balance-there is no pleasure if we don't progress. SponsorshipX Whistler is not just about fun but also about your professional growth and development. 

 

Sign up today to see what our team has been up to!

 

MH3
 

Skip The Dishes Takes Center Stage at SponsorshipX Whistler

I am so excited to have Rachel MacAdam return to the SponsorshipX stage in her new role as Vice President of Marketing at SkipTheDishes. Rachel is a self-professed growth driver and a customer-obsessed brand storyteller. I can attest to that. 

As the marketing leader of Canada's only home delivery network, Rachel leads the Marketing organization for Canada. She is also part of the global leadership team for Eat Takeaway, an international online food delivery marketplace.

 

Her role is to Champion the customer experience across the organization, drive acquisition and engagement through a relevant and compelling brand story and personalized digital experiences, and enhance the value proposition through brand offers, partnerships, and sponsorships.
 

Man On A Mission

Hear from MH3 about a true brand champion - Derrick Emsley!


The CEO of tentree, Derrick is a true brand champion and environmental advocate. Learn how Derrick and his team have planted over 100 million trees and aim for one billion, driven by their unique model of planting ten trees for every piece of clothing sold. Dive into the origins of tentree, from its humble beginnings as a college project to its evolution into a global social enterprise with 60% annual growth.

Explore tentree's innovative approach to environmentalism, including the development of veritree, a tool to track and manage tree planting progress. 

Join us at SponsorshipX Whistler to hear more from Derrick and be inspired by his vision for a greener, more sustainable future. 

Where Sport Gathers

Greetings from Birmingham.

I am enjoying the opportunity to attend Sport Accord this week in the West Midlands region of the UK. The slogan for the area is “One region, many worlds.”  That expression is an ideal metaphor for my trip.I made the trek here mainly to gather intelligence and connections for our upcoming forum at the Olympics – SponsorshipX Paris. 

SportAccord’s World Sport & Business Summit is the ideal place to do it. 
 

SportAccord is a global sports event organization based in the Olympic Capital, Lausanne, Switzerland, governed by stakeholders representing the Olympic and non-Olympic International Federations. It brings together international federations and organizations involved in sports business to serve, promote, and protect its stakeholders’ common interests, helping them achieve their global objectives and facilitating knowledge-sharing.The event features a mix of annual meetings, exhibitions, plenary sessions and workshops. 

 

Like all significant events, the primary benefit is networking. One minute, you are chatting with the CEO of Sport Istanbul, and the next, you are reuniting with the event director for Crankworx Innsbruck. Each of them provides me with ideas to bring to our next event. 
 

Best Trip to Halifax. Ever. 

In an unforgettable journey to Halifax, MH3 experiences a trip that surpasses all previous visits. 

As a JUNOS Board Member, he witnesses the 2024 JUNOS and MusicCounts teams, along with local committees and partners, bring the Canadian music industry to life in Halifax. The city transformed into a vibrant hub of musical celebration, where industry giants and fans connect in a unique, three-day festivity. 
 

Hosting SponsorshipX's Future of Fandom event seamlessly integrates sessions and experiences across Halifax's waterfront, emphasizing the power of collaboration and the warmth of local hospitality. SponsorshipX Halifax showcased inspiring stories from new and longtime friends, like Bernadette from Osmow's entrepreneurial journey and Don from IMI's impactful message about live events in 2025. With a particular focus on partnerships, like the collaboration with ADVANCE Canada's Black Music Collective, and a nod to fan culture with a panel of superfans, SponsorshipX highlights the essence of fandom and community.

 

The weekend was a rich exploration of music, fandom, and unforgettable moments in Halifax.
 

Take a Look at The Future of Fandom 

Diving into "The Future of Fandom," I get real about how fandom is not just for geeks and pop culture anymore—it's revolutionizing everything from classrooms to corner offices. After seeing the buzz at a fan event for *The Terror*, it hit me: this kind of passion can seriously shake things up, way beyond entertainment.

Take Gymshark as the perfect example—started in a garage and now it's a billion-dollar beast, all thanks to tapping into the power of community. That's the kind of story that gets me fired up. It shows that when you build a brand that people can rally behind, you're not just selling products; you're creating a movement.

Here's the deal: we need to start seeing everyone as fans, not just customers. Look at Taylor Swift and her Swifties—there's a connection there that's deeper than just music. It's about shared experiences, struggles, and triumphs. That's the kind of bond businesses should be aiming for.

And let's not sleep on the tech side of things—Web3 is changing the game by letting fans have a real say in what we do. It's about making them part of the journey, not just spectators.

So, here's my take: fandom is the future, and it's time we all started paying attention. It's not just about having fans; it's about being part of something bigger. And trust me, when you tap into that, the possibilities are endless.
 

The Truth Hearts – SXSW Style

In an enlightening panel at Soho House Austin, part of SPX Global's networking series, MH3 tackled the power of data in sponsorship success.

 The conversation, inspired by a question on managing underperforming sponsorships, underscored the essence of embracing truth in marketing, aptly summarized as "Don't Be Afraid of Truth."

Experts Adam Grow of KORE and Harrison Kim of AUSTIN FC illustrated how data not only measures but predicts sponsorship returns, revolutionizing strategy alignment with corporate objectives. Key highlights included Austin FC's sustainability-focused partnership with YETI and the critical role of employee engagement and fan journey understanding in creating impactful sponsorships.

This session showcased the transformative potential of data in unveiling the value of overlooked properties and emphasized the importance of truth in sponsorship marketing’s future. 

For a deeper dive into these insights and more, don’t miss the accompanying video, where MH3 brings these key takeaways to life.

Three Transformational Days

Today, I want to take you on an exhilarating journey through the heart of Halifax for the upcoming SponsorshipX conference. 

Sign up today for a fusion of music, marketing, and the magic of fandom. 

Delve into our diverse agenda, spotlighting the "Improv(E) Community" session featuring industry luminaries like Keziah (Myers) Carter and Robyn Stewart and the innovative discussions led by speakers from PopArabia, Nissan, TD, TikTok, Side Door, Pride at Work, and YouTube.

I cannot wait for the JUNO Songwriters' Circle - my favourite event of the Week. You also won't be able to wait for the vibrant JUNOfest, promising unforgettable moments. 

 

It will be a transformational three days with the grand finale, The 2024 JUNO Awards, where you will experience the celebration of achievements, community, and the future of fandom in Halifax.
 

SPX Halifax Speakers

By the time you watch this video (or these videos) actually, they will both be updated as we are adding new speakers daily for SponsorshipX Halifax. 

Our team, led by Julia Allen, works tirelessly to not only find great speakers with great stories to share but also works hard to ensure that our speakers have a fantastic experience with us, from the initial outreach to their time on stage to their participation in our conference. 

 

Have a watch on our speaker updates for SponsorshipX Halifax, and we – my team, our speakers, and I – look forward to seeing you in March!

#fandom

MH3
 

SPX Halifax Highlights

Listen as I take you on a guided tour of SponsorshipX Halifax. 

You may realize that at SponsorshipX, we create engaging forums, not dull business conferences. 

 

SponsorshipX Halifax is a business festival as we will immerse you in sessions, entertainment, and networking across beautiful Halifax. All while diving deep into The Future of Fandom and learning how further to drive your business, property, and activations. 


Have a listen and register today before we run out of free hotel rooms!

MH3
 

SPX Global Invites You to Join Us!

Welcome to SPX Global!

The evolution of  SponsorshipX  begins tonight - January 31st, 2024 - with the SPX Global Reception Presented by Rogers Sports + Media and Sportsnet!

Hopefully, you are one of the people who will join us and take advantage of networking SponsorshipX style. SPX Global will be an international platform for events, networking, and shared learning. 

We invite you to join us!

MH3
 

One Week to Go!

In just one week, the curtain rises on SponsorshipX Toronto, Presented by Canadian Tire @ Rogers NHL® All-Star. 

We have two hundred sports marketers signed up for this fantastic forum; admittedly, we have the capacity for up to 300! (That is our limit, however). 

If you haven't signed up yet, here are three final reasons to do so:
Your company will benefit from the unique insights you will gain from hearing about new partnership opportunities ranging from high-tech to high-impact. 
Your programs will benefit from meeting new partners, collaborators, sponsors, and supporters. 


You will benefit from being inspired by spending forty-eight hours eating, cheering, workshopping, and hanging with some of the most enthusiastic people the sports marketing community offers. 

So bring a colleague and buy two passes for just $ 1095 and get your 2024 energized! 

MH3

The Networking Event of the Year

SponsorshipX Toronto is in just two weeks, and we have an amazing lineup to Inspire, Inform, and Invite you to belong to te SPX community. 

It all starts with the SPX Global Reception Presented by Rogers Sports + Media and Sportsnet on January 31st at the Royal York. 

 

A big shoutout to our new partners Canadian Tire, OLG, Trajektory and Rogers Sports + Media and Sportsnet
 

What Seat Are You In?

When you register for SponsorshipX Toronto, you are not only securing a seat for great content, learning and inspiration. 

You are also securing a ticket to NHL® All-Star Thursday at Scotiabank Arena, as we will take all SPX Toronto Xperience Pass and February  1st Day Pass to the event along with us!

For our Xperience Pass and February 2nd Day Pass holders, we are taking all of you to the Hyundai NHL® Fan Fair. We will start with exclusive presentations in the Scotiabank Visa Theatre and then let you explore 300,000 square feet of brand activations. 

All pass holders are invited to our Opening reception on January 31st at the Fairmont Royal York.

Now you know what the "X" stands for in SponsorshipX!

 

MH3
 

How to Choose, How to Choose 

I know 2024 will be a massive year for you, and I can't wait to be a part of it. 

While you were enjoying the holidays, we were busy planning SponsorshipX 2024. With four events and a couple of surprises on the way, it is time for you to choose which event (or events) are best for you. 

 

I have thoughts on which event will provide the best ROI for you!

MH3
 

Three Ways to Save!

I have three ways for you to save big when you sign up for the SponsorshipX forum of your choice!

SPX Global, our new community networking platform, will liquidate your membership fee in event credits. 

Super Early Bird. I love early birds, and you will love this. It is our first-ever 2-for-1 pass offer.

Early Bird. Every bird needs a nest, and if you are attending Sponsorship Halifax or SponsorshipX Whistler, check out the Early Bird offer that includes a three-night hotel stay. 

Happy Holidays to you, your team, your family, and your CFO when you share these three ways to save video with her!

 

MH3

Registration Opens Next Week

Have you ever seen someone walking down the street shooting a video of themselves?

Okay, I am that guy. However, I have an excuse. 

 

I am so excited to announce that you can register for the SponsorshipX 2024 event of your choice beginning next week. So, choose which event best fits your interests and passions, schedule, and budget. 

 

I am very excited about the variety of highly focused offerings we have to share with you for 2024, from a focus on fandom to brand champions. SPX is more than just a sponsorship conference; it is for the integrated marketer in all of us!

MH3

The Year of the Dragon

Can you believe that 2024 is almost upon us?​

​Prepare for the Year of the Wood Dragon and a fantastic lineup of SponsorshipX events. From Whistler to Paris, we have your needs for learning and engagement covered with four future-focussed forums. Say that again quickly. ​

 

​I am thrilled to invite you along for a fantastic ride. ​

 

​MH3​

Bringing the 4P's to Life ​

You may have learned the 4Ps of Marketing at some point in your career.

 

You know price, product, promotion, and place, but I have revitalized the 4Ps for you to think about for your ventures. ​

Passion - the DNA that connects us all​

Purpose - your North Star​

Profit - the fuel for the engine​

People - the head, heart, and hands we need to succeed​

​These 4Ps are what I use to guide my Hustler's Journey every day. Try it for yourself!​

 

​MH3

THANK-YOU

A BIG thanks to all of you who attended the SPX Academy in the Hammer!​

I still need your energy, vibe, and eagerness to learn. Boy, was that fun. You made this event what it was. ​

I also want to give a massive shoutout of appreciation and gratitude to our friends at the Hamilton Sports Group and Grey Cup Festival team for your unbelievable collaboration and support throughout the process.​

Kudos to the Montreal Alouettes for a well-deserved Grey Cup victory! La Coupe Grey is yours.​

MH3​

Details, Details, Details

Greetings from the Hammer!

Team SPX is busy finishing the SPX Academy being held on November 18th in the Hammer with Grey Cup Festival 2023.

Most of our sessions will be here at Tim Hortons Field, featuring our all-star lineup of instructors, an inside look at staging a major event such as the Grey Cup Festival, and a host of surprises that will surely delight you.

Join the over 100 partnership marketing stars currently registered for the SPX Academy!

MH3
 

One Month to Go!

The SponsorshipX team is working hard to put the finishing touches on our first-ever SPX Academy. Let me tell you behind the scenes, preparation, planning, and programming is in full swing on all fronts. The Grey Cup Festival team has passionately supported us through marketing and speaker recruitment. We have a group of CFL teams and league staff connecting us with their partners. 

Our sponsors, such as the PNE, are preparing to host 24 from sponsorship and experiential agency rising stars. PNH Solutions is crafting its activation zone setup, which may feature some familiar faces of our guests and delegates.

Team SPX is putting the finishing touches on all fronts. A volunteer recruitment drive is underway to enlist support on the event day. Ongoing, we are having dynamic briefings with our instructors (what we call our Academy speakers) to ensure they are fully prepared to share as much wisdom with you as possible.

Delicious menu planning is cooking for breakfast, lunch, and dinner. Speaking of dinner, we are very excited to work with Equal Parts Hospitality Group to host our Team Dinner at The Diplomat in downtown Hamilton. The Team Dinner is the place to let loose and enjoy your new best work friends. I shouldn’t say work friends, let’s go with friends.

 

See you in a month!

 

MH3

Proud to Partner with TELUS

I proudly announce TELUS as our Changemaker Partner for the SPX Academy.

This innovative partnership allows several TELUS change-making community partners to attend the SPX Academy. The brilliant aspect of this partnership is the foresight of TELUS to recognize that supporting their partners' capacity development is beneficial for their mutual programming and impactful society.

 

If there was ever an example of "Impact over Impressions," this is my friends.

 

Proudly,

 

MH3

Are you ready for some Carrie Underwood?

The 2023 Grey Cup Festival is lit! Can you believe the announcements coming out of The Hammer! 

A Friday night concert featuring headliner Carrie Underwood!

A weekend of events curated by Hamilton's famous arts and indie music festival SuperCrawl!!

 

Plus, the SPX Academy is an official part of the Festival!!!!
 

But to be clear, the SPX Academy is for more than just sports marketers. There will be learnings for brands, charities, event organizers, marketers, and business development pros. Check out our entire lineup of instructors and, better yet, check out how inexpensive this event is.

 

 

Bring your Team! 

1,2,3 Reasons to Attend the SPX Academy

🏈 Are you ready to elevate your skills and enjoy an unforgettable experience? Join us at the SPX Academy on November 18th, in partnership with the Grey Cup Festival, right in the heart of Hamilton. Here are three fantastic reasons why you can't miss this event:

1️⃣ Unlock Your Potential: Whether you're an aspiring entrepreneur, a seasoned professional, or simply looking to expand your horizons, SPX Academy has you covered. Learn the latest trends, sharpen your presentation skills, ignite your creativity, and master the art of sales. Our expert speakers and workshops will leave you with valuable insights and actionable strategies to excel in your field.


2️⃣ Feast on Knowledge and Culinary Delights: At SPX Academy, we believe in nourishing both your mind and body. That's why we're offering a delicious all-day dining experience. Enjoy a sumptuous breakfast, a mouthwatering lunch, and a delectable dinner, all included with your ticket. And to top it all off, our closing dinner party at the prestigious Diplomat in downtown Hamilton promises an evening of networking and celebration you won't want to miss.

3️⃣ Go Behind the Scenes of the Grey Cup Festival: Ever wondered what it takes to stage a world-class event like the Grey Cup Festival? Now's your chance to find out! Join our exclusive activation tour and get a sneak peek at how the Grey Cup and the festival are meticulously planned and executed. Gain insider knowledge about the logistics, creativity, and teamwork that make this event a success year after year.
Don't miss this opportunity to learn, network, and be inspired at the SPX Academy during the Grey Cup Festival. Get ready to make meaningful connections, enhance your skills, and witness the magic behind one of Canada's most iconic celebrations. Mark your calendar for November 18th and secure your spot today! 🎉🌟 #SPXAcademy #GreyCupFestival #HamiltonEvents #LearningAndCelebration

Game Day Inspiration

MH3 was at Tim Hortons Field last week to get a boost of INSPIRATION for the SPX Academy!
The Grey Cup Festival team is in full planning mode. We are just two months away from this annual Canadian tradition that crowns the league champion and is a yearly gathering of Canadian marketers. 

I had a great chat with marketers from FirstOntario Credit Union, who will have several team members in attendance at the SPX Academy and be on our agenda as an instructor - as we are calling our presenters. There is real magic in credit union and community partnerships, and FirstOntario is inspired to share its learnings. 

It's Hammer Time!

The 2023 Grey Cup Festival, Built in The Hammer, will be unlike any you have ever seen. 

MH3 has been to over twenty-five Grey Cups, so he speaks from authority. That's why he is so excited to share some of the highlights he anticipates this November. 

The Ti-Cats & the Festival team have a game plan for everyone - families, football fanatics, fitness lovers, and fun seekers.

Time to work on your game!

 

The Truth Hurts! (In a Good Way)

Unlock the Power of Truth: Engage in the Canadian Sponsorship Landscape Study today by visiting our website at sponsorshiplandscape.com.

We understand that confronting reality can be uncomfortable, but it’s often the catalyst for progress. When you take part in this study, you’re not merely contributing to the industry; you’re equipping your business to thrive.

🌐 Shape the Future: Your insights are invaluable in shaping the Canadian sponsorship landscape. Your experiences, both positive and challenging, provide the data that fuels innovation.

💼 Business Advancement: Uncover concealed opportunities and areas for improvement within your sponsorship strategies. The truth, however bitter, is a stepping stone to optimization.

Join us today and become an agent of transformation. Embrace the harsh realities, for they are the key to meaningful growth.

 

Grow Your Game at the SPX Academy

1. Mind Games.

2. The Scouting Report.

3. Brand Fans.

4. The Scoreboard.

The SPX Academy is tackling four great content tracks to help you Grow Your Game. 

If you panic about presenting – we have a workshop to help you overcome that. Are you worried about what should go in a sponsor report? That's okay. Learn from industry experts their approach. Have to protect your sponsorship report from your CFO – learn how others have won that battle. 

 

The SPX Academy is for everyone who wants to advance in this business. It's time for a jolt of education and a confidence boost!

 

SponsorshipX Whistler Here I Come!

I am so excited to be taking SponsorshipX back to Whistler for the fourth time—such a magical setting.

Our host event partner, Crankworx, is like nothing you have seen before. It is a festival that demonstrates the most profound meaning of consumer passion. Action and competition demonstrate the true importance of camaraderie. Side events and activations that demonstrate the true sense of engagement.

The best part of our event is always the people. Hosting SponsorshipX in Whistler, Nashville, or Montpellier has always been about Building Community to me.  

If you are coming to Whistler, I can't wait for you to embrace it. 

If you can't make it to Whistler this week, don't worry, we have more magical events to share!

Vancouver Whitecaps Team Up with SponsorshipX Whistler

Heading to SponsorshipX Whistler?

Make sure you drop by our Hospitality Suite for a "Nightcap on the 'Caps" - In Partnership with Asahi.

 

We are thrilled to announce that the Vancouver Whitecaps have teamed up with SponsorshipX Whistler to make the experience for all our guests much more fun. The Vancouver Whitecaps Hospitality Suite will be open every night of the conference and will be the perfect place to carry on some conversations from the day, relax, or get primed for some village fun. 

 

If you are coming for SponsorshipX Whistler, check your app for more details to enjoy  "Nightcap on the 'Caps" - In Partnership with Asahi.
 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

MH3 Countdown to SponsorshipX 

Crankworx? 

I will confess that when Maja from what was then called Whistler Blackcomb and Darren from Crankworx first pitched me on bringing hosting our conference during their mountain biking festival, I was skeptical. 

Thankfully they were astute enough to do what most great properties do, and that was to host me at an event so I could experience the community firsthand. Immediately I was hooked. No Kool-Aid was required. 

If you haven’t been to Crankworx, I will share my thoughts and attempt to create some magic with you. But I know I will fail. Crankworx is a tough story to write. It isn’t easy to paint. 

You must see Crankworx in person, to believe it. 
 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

MH3 Countdown to SponsorshipX 

I am working on my opening presentation, "Scaling Mountains," for SponsorshipX Whistler, and I need your help. 

I need some inspiration, stories, advice, and kindling to fire up my thoughts and words. What mountains are you climbing right now? What mountains do you feel looming? What's the best advice you have received for scaling mountains in your lifetime? 

Feel free to DM me, message me, call me, mail me your input. I love crowdsourcing an idea!

Please join me at SponsorshipX Whistler on July 28th - Presented by the Pacific National Exhibition, as I kick things off for an amazing day at SponsorshipX Whistler. 
 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

MH3 Countdown to SponsorshipX 

I can't wait to host our guests at SponsorshipX Whistler in just one month!

 

2023 will be our fourth time hosting SponsorshipX in Whistler, and if you have been, you know the place is magical, Crankworx is a magical event, and our conference family is magical. 

One month out! I am sure you are as excited as I am. 
 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

MH3 Countdown to SponsorshipX 
from #graz 

Sharpening my moderation chops by hosting the #newwork stage Fifteen Seconds.

 

How can #sponsorship  #partnershipmarketing #causemarketing contribute to our collective pandemic recovery?

See you soon in Whistler (July 27-30, 2023)!

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

Paris 2024 – Renaissance of the Fan

The pandemic taught us that sport is not without fans in the stands. Live crowds bring the energy, emotion, and home team advantage that no technology we currently have in our grasp can do. The 2024 Paris Olympic Games will be the first time since 2018 that international fans will join local supporters to pack stadiums, destinations, hotels, and cafes. ​

Can you believe it?​

In addition, the opportunity for friends and family to cheer loved ones will be a fantastic reboot. Nearly 70% of athletes only compete in one Olympics. Hence many of 2020(1) and 2022 participants lost the opportunity to share the moment in real life with their closest supporters.​

Hear from MH3 on his latest voyage to get familiar with all things Paris 2024. 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

Inclusion in the Outdoors

Cassie is heading from Ketchum, Idaho, to Whistler, British Columbia, for her first ever Crankworx to be a panellist at SponsorshipX Whistler, showcase her apparel brand Wild Rye, and enjoy all the mountains. Please get to know this former lacrosse coach, mother of Sawyer, and owner of an enterprise she terms a happy accident as she chats with MH3.

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

Countdown to SponsorshipX Whistler!

Countdown to SponsorshipX Whistler!​

MH3 is back with his Countdown videos to get you excited for the magic that will take place in British Columbia this July. ​

Got your ticket? Booked your hotel? Arranged your flight?​

Time to get ready to scale those mountains!

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

An Economist, Psychologist and Buddhist  Walk Into a Bar….

Ever wonder what is the secret code to making molehills out of mountains? SPOILER ALERT: the answer is 0\3\6\9. Join MH3 & Israel Diaz, Chief Alchemist & Founder of Sunday & Night, to hear a preview of this SponsorshipX Whistler Leaders & Visionaries Session. But you’ll have to attend this talk to find out what these numbers represent and how this collective wisdom can help you, your business, or your brand scale any mountain more easily. How? Here’s one last clue: There are no business needs, only human needs. There are no business challenges, only busy-ness challenges.

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

29 Candles

Mark Harrison founded his first company twenty-nine years ago (May 16, 1994); but there is no looking back as he blows out all those candles!

 

Take a moment to hear his view on the future of  entrepreneurship and what he thinks it means for the partnership world. 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

East Coast Music Awards Recap

MH3 spent last weekend in Halifax at the East Coast Music Awards, and the number one refrain was how great it was to be back in-person making connections.

 

The East Coast Music Awards combine a festival, a conference, an award show and a music industry marketplace. The weekend was a powerful reminder of the value of meeting in person. Hear more of MH3's thoughts about the ECMA's. 

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

SponsorshipX Whistler Session Spotlight

The SPX content team has been busy curating excellent sessions with our fabulous Whistler speakers. We want to share them with you to get excited about your expedition through time - professionally and personally. So, it's time to pack away your preconceived notions of what a conference is and Xperience the SponsorshipX magic.

I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

PNE Launches Search for Amphitheatre Partners

I am thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.

But that's not all! The PNE has also renewed their partnership with the fantastic team over at SPX. Not only will they continue to work together, but SPX will also be the official Day presenter of July 28 at SponsorshipX Whistler. This renewal is fantastic news for both the PNE and SPX, and it's a true testament to the power of collaboration and creativity regarding sponsorships.

 

As the founder of SponsorshipX, it brings me great joy to see such exciting developments in the sponsorship world. These are precisely the kinds of innovative and impactful initiatives that can help companies build stronger relationships with their audiences while creating unforgettable experiences that leave lasting impressions. I can't wait to see what the future holds for the PNE, SPX, and other incredible partners, redefining what it means to be a sponsor in today's fast-paced and ever-evolving world.

Building Community 

We are Building Community. That is the purpose, mission, vision, and north star of what SponsorshipX is all about. But sometimes I forget that. ​​

Sometimes I get caught up in my head and over-complicate the magic of what SPX is all about. As much as I like to talk about it, we are here to Inspire, Educate, and Connect, and yes, we do all that; what we do more than anything is try to bring people together in a way that celebrates our industry.

Everyone Sells According to Steve

SponsorshipX Whistler will feature a BD Masterclass from Steve Tseng!​​

Steve Tseng of the PAC-12 will be on stage at SponsorshipX Whistler to share his story on how he turned around the conference's commercial business and his thoughts on the challenges facing partnership salespeople. ​


Tune in for a sneak preview!

Re-Introducing Cliff

2022 closing keynoter Cliff Fregin is heading back to SponsorshipX Whistler 2023 for the stories and inspiration. But mostly, Cliff is returning to listening to others, which he values over anything.​

 

​​Have a listen to Cliff and hear why. 

Invest In Me
 

This week Vanessa Toperczer and MH3 talk investing in your most important asset: YOURSELF. 

Vanessa’s work as SVP at IMI International and her role on NextUp’s Mentoring Team have left her with some great ideas on how to keep checking in on your own goals, even in the midst of a whirlwind career.

We unpack why “busy” is a bad answer to so many questions! 

The New Deal
 

Join the conversation with Bell's Sharolyn Kenworthy and MH3 regarding the changing nature of sponsorship agreements. 

 

Sharolyn's insights around flexibility and openness are crucial learnings for all of us. 

 

 

We tried to avoid the word "pivot"; we did.

March Madness is Here 

Our February price has expired, but we have an amazing March Madness Registration offer for you. A full Xperience Pass plus three nights – July 27, 28, 29 – at an official SPX Whistler hotel.​

These packages are first come first serve and room inventory is very limited. ​

Our regular price is $ 1695 for just the Xperiene pass. Featuyre March price of just $ 1195 per person. Remember, our regular price is $ 1695.

Tête de la Course

There are leaders, and then there are leaders. ​

Peter Cosentino, the founder of DEC Sports & Entertainment, is the head of the pack in curating targeted partnerships that drive results for engaged brands. He focuses on impact over impressions and helps his clients realize the return. I asked Peter to share his thoughts with the SponsorshipX community. Enjoy. ​

​You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.​

Influence Matters

If you are looking for inspiration to spark your strategic marketing recommendations, I suggest you consider the seven factors that, according to Ipsos, make a brand influential: ​

  1. Engagement​

  2. Trustworthiness​

  3. Leading edge​

  4. Corporate citizenship​

  5. Presence​

  6. Empathy ​

  7. Utility​

I recently attended the Most Influential Brands event, and the insights shared made me think of a new partnership equation Sponsorship X Influence. ​

​You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.​

Three Paths to the Top

I am excited to share our content tracks for SponsorshipX Whistler 2023. Listen here to learn more about:


Track 1 - From AI to DEI -  the global shifts impacting marketing.
 

Track 2 - Hands, Hearts, and Heads - what sponsors want.
 

Track 3 - Mountain Guides -  inspiration with perspiration.

You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.

What will you be doing on July 27, 2023?

If I have my way, you will be heading up to Whistler, filled with anticipation for biking, bonding, cheering, dining, friending, hiking and late-nighting that comes included with every registration to the SponsorshipX Whistler marketing summit. I am excited to share our content tracks for SponsorshipX Whistler 2023. 

 

 You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.

Time to Climb with MH3

Scaling Mountains. That is what SponsorshipX Whistler 2023 is all about, and we are now open for registration.

 

Pack your gear, get your mind ready, and register today.

 

We know budgets are a concern, so you can sign up today with our special February price of just $ 995.

 

Remember, our regular price is $ 1695. 

The New Deal
 

Join the conversation with Bell's Sharolyn Kenworthy and MH3 regarding the changing nature of sponsorship agreements. 

 

Sharolyn's insights around flexibility and openness are crucial learnings for all of us. 

 

 

We tried to avoid the word "pivot"; we did.

We Are Listening

Welcome to SponsorshipX 2023.

 

Your feedback on our 2022 reboot, including our events in Whistler and Montreal, has been taken into account! We are excited to share our plans for this year and beyond with you!

 

Get ready for a total dose of partnership strategy learnings, activation excellence insights, and inspiration to amplify your campaigns. 

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