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MH3 Video Diary
Bringing the 4P's to Life
You may have learned the 4Ps of Marketing at some point in your career.
You know price, product, promotion, and place, but I have revitalized the 4Ps for you to think about for your ventures.
Passion - the DNA that connects us all
Purpose - your North Star
Profit - the fuel for the engine
People - the head, heart, and hands we need to succeed
These 4Ps are what I use to guide my Hustler's Journey every day. Try it for yourself!
MH3
THANK-YOU
A BIG thanks to all of you who attended the SPX Academy in the Hammer!
I still need your energy, vibe, and eagerness to learn. Boy, was that fun. You made this event what it was.
I also want to give a massive shoutout of appreciation and gratitude to our friends at the Hamilton Sports Group and Grey Cup Festival team for your unbelievable collaboration and support throughout the process.
Kudos to the Montreal Alouettes for a well-deserved Grey Cup victory! La Coupe Grey is yours.
MH3
Details, Details, Details
Greetings from the Hammer!
Team SPX is busy finishing the SPX Academy being held on November 18th in the Hammer with Grey Cup Festival 2023.
Most of our sessions will be here at Tim Hortons Field, featuring our all-star lineup of instructors, an inside look at staging a major event such as the Grey Cup Festival, and a host of surprises that will surely delight you.
Join the over 100 partnership marketing stars currently registered for the SPX Academy!
MH3
One Month to Go!
The SponsorshipX team is working hard to put the finishing touches on our first-ever SPX Academy. Let me tell you behind the scenes, preparation, planning, and programming is in full swing on all fronts. The Grey Cup Festival team has passionately supported us through marketing and speaker recruitment. We have a group of CFL teams and league staff connecting us with their partners.
Our sponsors, such as the PNE, are preparing to host 24 from sponsorship and experiential agency rising stars. PNH Solutions is crafting its activation zone setup, which may feature some familiar faces of our guests and delegates.
Team SPX is putting the finishing touches on all fronts. A volunteer recruitment drive is underway to enlist support on the event day. Ongoing, we are having dynamic briefings with our instructors (what we call our Academy speakers) to ensure they are fully prepared to share as much wisdom with you as possible.
Delicious menu planning is cooking for breakfast, lunch, and dinner. Speaking of dinner, we are very excited to work with Equal Parts Hospitality Group to host our Team Dinner at The Diplomat in downtown Hamilton. The Team Dinner is the place to let loose and enjoy your new best work friends. I shouldn’t say work friends, let’s go with friends.
See you in a month!
MH3
Proud to Partner with TELUS
I proudly announce TELUS as our Changemaker Partner for the SPX Academy.
This innovative partnership allows several TELUS change-making community partners to attend the SPX Academy. The brilliant aspect of this partnership is the foresight of TELUS to recognize that supporting their partners' capacity development is beneficial for their mutual programming and impactful society.
If there was ever an example of "Impact over Impressions," this is my friends.
Proudly,
MH3
Are you ready for some Carrie Underwood?
The 2023 Grey Cup Festival is lit! Can you believe the announcements coming out of The Hammer!
A Friday night concert featuring headliner Carrie Underwood!
A weekend of events curated by Hamilton's famous arts and indie music festival SuperCrawl!!
Plus, the SPX Academy is an official part of the Festival!!!!
But to be clear, the SPX Academy is for more than just sports marketers. There will be learnings for brands, charities, event organizers, marketers, and business development pros. Check out our entire lineup of instructors and, better yet, check out how inexpensive this event is.
Bring your Team!
1,2,3 Reasons to Attend the SPX Academy
🏈 Are you ready to elevate your skills and enjoy an unforgettable experience? Join us at the SPX Academy on November 18th, in partnership with the Grey Cup Festival, right in the heart of Hamilton. Here are three fantastic reasons why you can't miss this event:
1️⃣ Unlock Your Potential: Whether you're an aspiring entrepreneur, a seasoned professional, or simply looking to expand your horizons, SPX Academy has you covered. Learn the latest trends, sharpen your presentation skills, ignite your creativity, and master the art of sales. Our expert speakers and workshops will leave you with valuable insights and actionable strategies to excel in your field.
2️⃣ Feast on Knowledge and Culinary Delights: At SPX Academy, we believe in nourishing both your mind and body. That's why we're offering a delicious all-day dining experience. Enjoy a sumptuous breakfast, a mouthwatering lunch, and a delectable dinner, all included with your ticket. And to top it all off, our closing dinner party at the prestigious Diplomat in downtown Hamilton promises an evening of networking and celebration you won't want to miss.
3️⃣ Go Behind the Scenes of the Grey Cup Festival: Ever wondered what it takes to stage a world-class event like the Grey Cup Festival? Now's your chance to find out! Join our exclusive activation tour and get a sneak peek at how the Grey Cup and the festival are meticulously planned and executed. Gain insider knowledge about the logistics, creativity, and teamwork that make this event a success year after year.
Don't miss this opportunity to learn, network, and be inspired at the SPX Academy during the Grey Cup Festival. Get ready to make meaningful connections, enhance your skills, and witness the magic behind one of Canada's most iconic celebrations. Mark your calendar for November 18th and secure your spot today! 🎉🌟 #SPXAcademy #GreyCupFestival #HamiltonEvents #LearningAndCelebration
Game Day Inspiration
MH3 was at Tim Hortons Field last week to get a boost of INSPIRATION for the SPX Academy!
The Grey Cup Festival team is in full planning mode. We are just two months away from this annual Canadian tradition that crowns the league champion and is a yearly gathering of Canadian marketers.
I had a great chat with marketers from FirstOntario Credit Union, who will have several team members in attendance at the SPX Academy and be on our agenda as an instructor - as we are calling our presenters. There is real magic in credit union and community partnerships, and FirstOntario is inspired to share its learnings.
It's Hammer Time!
The 2023 Grey Cup Festival, Built in The Hammer, will be unlike any you have ever seen.
MH3 has been to over twenty-five Grey Cups, so he speaks from authority. That's why he is so excited to share some of the highlights he anticipates this November.
The Ti-Cats & the Festival team have a game plan for everyone - families, football fanatics, fitness lovers, and fun seekers.
Time to work on your game!
The Truth Hurts! (In a Good Way)
Unlock the Power of Truth: Engage in the Canadian Sponsorship Landscape Study today by visiting our website at sponsorshiplandscape.com.
We understand that confronting reality can be uncomfortable, but it’s often the catalyst for progress. When you take part in this study, you’re not merely contributing to the industry; you’re equipping your business to thrive.
🌐 Shape the Future: Your insights are invaluable in shaping the Canadian sponsorship landscape. Your experiences, both positive and challenging, provide the data that fuels innovation.
💼 Business Advancement: Uncover concealed opportunities and areas for improvement within your sponsorship strategies. The truth, however bitter, is a stepping stone to optimization.
Join us today and become an agent of transformation. Embrace the harsh realities, for they are the key to meaningful growth.
Grow Your Game at the SPX Academy
1. Mind Games.
2. The Scouting Report.
3. Brand Fans.
4. The Scoreboard.
The SPX Academy is tackling four great content tracks to help you Grow Your Game.
If you panic about presenting – we have a workshop to help you overcome that. Are you worried about what should go in a sponsor report? That's okay. Learn from industry experts their approach. Have to protect your sponsorship report from your CFO – learn how others have won that battle.
The SPX Academy is for everyone who wants to advance in this business. It's time for a jolt of education and a confidence boost!
SponsorshipX Whistler Here I Come!
I am so excited to be taking SponsorshipX back to Whistler for the fourth time—such a magical setting.
Our host event partner, Crankworx, is like nothing you have seen before. It is a festival that demonstrates the most profound meaning of consumer passion. Action and competition demonstrate the true importance of camaraderie. Side events and activations that demonstrate the true sense of engagement.
The best part of our event is always the people. Hosting SponsorshipX in Whistler, Nashville, or Montpellier has always been about Building Community to me.
If you are coming to Whistler, I can't wait for you to embrace it.
If you can't make it to Whistler this week, don't worry, we have more magical events to share!
Vancouver Whitecaps Team Up with SponsorshipX Whistler
Heading to SponsorshipX Whistler?
Make sure you drop by our Hospitality Suite for a "Nightcap on the 'Caps" - In Partnership with Asahi.
We are thrilled to announce that the Vancouver Whitecaps have teamed up with SponsorshipX Whistler to make the experience for all our guests much more fun. The Vancouver Whitecaps Hospitality Suite will be open every night of the conference and will be the perfect place to carry on some conversations from the day, relax, or get primed for some village fun.
If you are coming for SponsorshipX Whistler, check your app for more details to enjoy "Nightcap on the 'Caps" - In Partnership with Asahi.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
MH3 Countdown to SponsorshipX
Crankworx?
I will confess that when Maja from what was then called Whistler Blackcomb and Darren from Crankworx first pitched me on bringing hosting our conference during their mountain biking festival, I was skeptical.
Thankfully they were astute enough to do what most great properties do, and that was to host me at an event so I could experience the community firsthand. Immediately I was hooked. No Kool-Aid was required.
If you haven’t been to Crankworx, I will share my thoughts and attempt to create some magic with you. But I know I will fail. Crankworx is a tough story to write. It isn’t easy to paint.
You must see Crankworx in person, to believe it.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
MH3 Countdown to SponsorshipX
I am working on my opening presentation, "Scaling Mountains," for SponsorshipX Whistler, and I need your help.
I need some inspiration, stories, advice, and kindling to fire up my thoughts and words. What mountains are you climbing right now? What mountains do you feel looming? What's the best advice you have received for scaling mountains in your lifetime?
Feel free to DM me, message me, call me, mail me your input. I love crowdsourcing an idea!
Please join me at SponsorshipX Whistler on July 28th - Presented by the Pacific National Exhibition, as I kick things off for an amazing day at SponsorshipX Whistler.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
MH3 Countdown to SponsorshipX
I can't wait to host our guests at SponsorshipX Whistler in just one month!
2023 will be our fourth time hosting SponsorshipX in Whistler, and if you have been, you know the place is magical, Crankworx is a magical event, and our conference family is magical.
One month out! I am sure you are as excited as I am.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
Paris 2024 – Renaissance of the Fan
The pandemic taught us that sport is not without fans in the stands. Live crowds bring the energy, emotion, and home team advantage that no technology we currently have in our grasp can do. The 2024 Paris Olympic Games will be the first time since 2018 that international fans will join local supporters to pack stadiums, destinations, hotels, and cafes.
Can you believe it?
In addition, the opportunity for friends and family to cheer loved ones will be a fantastic reboot. Nearly 70% of athletes only compete in one Olympics. Hence many of 2020(1) and 2022 participants lost the opportunity to share the moment in real life with their closest supporters.
Hear from MH3 on his latest voyage to get familiar with all things Paris 2024.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
Inclusion in the Outdoors
Cassie is heading from Ketchum, Idaho, to Whistler, British Columbia, for her first ever Crankworx to be a panellist at SponsorshipX Whistler, showcase her apparel brand Wild Rye, and enjoy all the mountains. Please get to know this former lacrosse coach, mother of Sawyer, and owner of an enterprise she terms a happy accident as she chats with MH3.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
Countdown to SponsorshipX Whistler!
Countdown to SponsorshipX Whistler!
MH3 is back with his Countdown videos to get you excited for the magic that will take place in British Columbia this July.
Got your ticket? Booked your hotel? Arranged your flight?
Time to get ready to scale those mountains!
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
An Economist, Psychologist and Buddhist Walk Into a Bar….
Ever wonder what is the secret code to making molehills out of mountains? SPOILER ALERT: the answer is 0\3\6\9. Join MH3 & Israel Diaz, Chief Alchemist & Founder of Sunday & Night, to hear a preview of this SponsorshipX Whistler Leaders & Visionaries Session. But you’ll have to attend this talk to find out what these numbers represent and how this collective wisdom can help you, your business, or your brand scale any mountain more easily. How? Here’s one last clue: There are no business needs, only human needs. There are no business challenges, only busy-ness challenges.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
East Coast Music Awards Recap
MH3 spent last weekend in Halifax at the East Coast Music Awards, and the number one refrain was how great it was to be back in-person making connections.
The East Coast Music Awards combine a festival, a conference, an award show and a music industry marketplace. The weekend was a powerful reminder of the value of meeting in person. Hear more of MH3's thoughts about the ECMA's.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
SponsorshipX Whistler Session Spotlight
The SPX content team has been busy curating excellent sessions with our fabulous Whistler speakers. We want to share them with you to get excited about your expedition through time - professionally and personally. So, it's time to pack away your preconceived notions of what a conference is and Xperience the SponsorshipX magic.
I a thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
PNE Launches Search for Amphitheatre Partners
I am thrilled to announce some exciting news from the world of sponsorships! The Pacific National Exhibition (PNE) has officially opened a call for sponsorship partners, including naming rights, for their upcoming amphitheatre project. This highly anticipated project will become one of the most spectacular venues on the entire West Coast of North America when completed in 2026.
But that's not all! The PNE has also renewed their partnership with the fantastic team over at SPX. Not only will they continue to work together, but SPX will also be the official Day presenter of July 28 at SponsorshipX Whistler. This renewal is fantastic news for both the PNE and SPX, and it's a true testament to the power of collaboration and creativity regarding sponsorships.
As the founder of SponsorshipX, it brings me great joy to see such exciting developments in the sponsorship world. These are precisely the kinds of innovative and impactful initiatives that can help companies build stronger relationships with their audiences while creating unforgettable experiences that leave lasting impressions. I can't wait to see what the future holds for the PNE, SPX, and other incredible partners, redefining what it means to be a sponsor in today's fast-paced and ever-evolving world.
Building Community
We are Building Community. That is the purpose, mission, vision, and north star of what SponsorshipX is all about. But sometimes I forget that.
Sometimes I get caught up in my head and over-complicate the magic of what SPX is all about. As much as I like to talk about it, we are here to Inspire, Educate, and Connect, and yes, we do all that; what we do more than anything is try to bring people together in a way that celebrates our industry.
Everyone Sells According to Steve
SponsorshipX Whistler will feature a BD Masterclass from Steve Tseng!
Steve Tseng of the PAC-12 will be on stage at SponsorshipX Whistler to share his story on how he turned around the conference's commercial business and his thoughts on the challenges facing partnership salespeople.
Tune in for a sneak preview!
Invest In Me
This week Vanessa Toperczer and MH3 talk investing in your most important asset: YOURSELF.
Vanessa’s work as SVP at IMI International and her role on NextUp’s Mentoring Team have left her with some great ideas on how to keep checking in on your own goals, even in the midst of a whirlwind career.
We unpack why “busy” is a bad answer to so many questions!
March Madness is Here
Our February price has expired, but we have an amazing March Madness Registration offer for you. A full Xperience Pass plus three nights – July 27, 28, 29 – at an official SPX Whistler hotel.
These packages are first come first serve and room inventory is very limited.
Our regular price is $ 1695 for just the Xperiene pass. Featuyre March price of just $ 1195 per person. Remember, our regular price is $ 1695.
Tête de la Course
There are leaders, and then there are leaders.
Peter Cosentino, the founder of DEC Sports & Entertainment, is the head of the pack in curating targeted partnerships that drive results for engaged brands. He focuses on impact over impressions and helps his clients realize the return. I asked Peter to share his thoughts with the SponsorshipX community. Enjoy.
You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.
Influence Matters
If you are looking for inspiration to spark your strategic marketing recommendations, I suggest you consider the seven factors that, according to Ipsos, make a brand influential:
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Engagement
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Trustworthiness
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Leading edge
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Corporate citizenship
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Presence
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Empathy
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Utility
I recently attended the Most Influential Brands event, and the insights shared made me think of a new partnership equation Sponsorship X Influence.
You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.
Three Paths to the Top
I am excited to share our content tracks for SponsorshipX Whistler 2023. Listen here to learn more about:
Track 1 - From AI to DEI - the global shifts impacting marketing.
Track 2 - Hands, Hearts, and Heads - what sponsors want.
Track 3 - Mountain Guides - inspiration with perspiration.
You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.
What will you be doing on July 27, 2023?
If I have my way, you will be heading up to Whistler, filled with anticipation for biking, bonding, cheering, dining, friending, hiking and late-nighting that comes included with every registration to the SponsorshipX Whistler marketing summit. I am excited to share our content tracks for SponsorshipX Whistler 2023.
You can sign up today with our special February price of just $ 995 per person. Remember, our regular price is $ 1695.
Time to Climb with MH3
Scaling Mountains. That is what SponsorshipX Whistler 2023 is all about, and we are now open for registration.
Pack your gear, get your mind ready, and register today.
We know budgets are a concern, so you can sign up today with our special February price of just $ 995.
Remember, our regular price is $ 1695.
We Are Listening
Welcome to SponsorshipX 2023.
Your feedback on our 2022 reboot, including our events in Whistler and Montreal, has been taken into account! We are excited to share our plans for this year and beyond with you!
Get ready for a total dose of partnership strategy learnings, activation excellence insights, and inspiration to amplify your campaigns.