The SponsorshipX Changemakers Summit is a unique, collaborative platform that brings brand visionaries, business entrepreneurs, and global marketers together to explore how purpose, innovation, and culture is changing the game across sports, tech, and entertainment.
Hosted in partnership with the Northern Super League, this is a gathering of leaders determined to leave a legacy; leaders who are revolutionizing their industries and using commerce as a driver to expand global business and Make Change Happen.
Designed for Changemakers—entrepreneurs, innovators, and marketers—the Changemakers Summit is designed to connect you with like-minded peers who are ready to learn, lead, and launch what’s next. Together, you’ll build strong networks and new strategies for your business and the future of our industry.
• Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement • Join the movement •
As our industry continues to grow and change, we believe it’s important to foster our ability to listen and learn from each other. Over the course of three days, the Changemakers Summit will provide a series of interactive working labs that bring the most progressive minds in sponsorship, marketing, and entrepreneurship together.
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From building brands to movements, the Changemakers Summit will spark your imagination and satisfy your craving for discovering new approaches that ensure your vision reaches a global audience.
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When it comes to changemaking, what better host than the Northern Super League? Summit delegates will witness history by attending the first ever NSL Final on November 15. Experience a weekend of purpose-led sport through fan fests, sponsor activations, and a high-energy Pep Rally Brunch.
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Changemakers know that the power of impact starts with building a cohort of great collaborators. Dive into networking sessions where you will ideate how to bring your change-making ideas to life and provide you with endless chances to increase your bench strength with partners for the future.
From weekend passes to single day passes, you’ve got the flexibility to choose the perfect Changemakers Summit pass for your needs.
If you’re a Sponsorship Changemaker, this event is an opportunity for you to network, learn, teach, and advocate with like-minded brand and marketing leaders. Titles may vary, but being a Changemaker committed to growth, leadership, and innovation is the thread that unites.
If you’re ready to Make Change Happen, come take your place at the Changemakers Summit!
42%
SPX Delegates Work at an Organization Classified as a Brand
30%
SPX Delegates Work at an Organization Classified as a Property
28%
SPX Delegates Work at an Organization Classified as an Agency
Thursday
November 13
Friday
November 14
Saturday
November 15
Based in Vancouver, BC, Marianne Brooks is the Vice President, Partnerships at the Northern Super League (NSL), Canada’s first professional women’s soccer league. In her role, Marianne leads all facets of the league’s commercial partnerships strategy — from building the partnership marketing function from the ground up, to securing and activating purpose-driven, national brand relationships that align with the NSL’s mission to elevate women’s sport across Canada. She oversees partner sales, strategy, and servicing, working cross-functionally to ensure best-in-class collaboration and long-term value for both the league and its partners. Marianne brings 15 years of experience across the sports industry, spanning agency, rights holder, and technology. Prior to joining the NSL, she spent a decade with Canucks Sports & Entertainment, where she played a key role in partnership sales and retention for the Vancouver Canucks, Vancouver Warriors, and Rogers Arena. Most recently, she was the Senior Director of Account Management at StellarAlgo, where she specialized in Sports Partnerships, leading customer engagement and helping brand partners and rights holders unlock value through data-driven insights. A former university golf athlete at the University of British Columbia, Marianne is also a proud mom to a four-year-old and a six-year-old.
Ashima is the founder of FanVerse, redefining sports fandom by celebrating the women who power it: on the field, in the stands, and behind the scenes. FanVerse is what comes after the old playbook. It's fan-first, data-smart and tuned in. She is also a first-generation lawyer, startup advisor, and sports business strategist with experience across four continents in venture capital, tech, and business. Ashima is dedicated to designing ecosystems that unlock opportunities for underrepresented leaders, and advance women’s wealth generation by championing entrepreneurship and investment as tools for transformation.
Laura Cutsey is the Vice President of Marketing and Partnerships at the Coca-Cola Company. With over 27 years of professional experience at Coca-Cola she is known for her ability to develop actionable strategies that create authentic connections with consumers to build long term brand love and loyalty. She has experience across the marketing ecosystem having lead many brands and categories from incubation to household names. In addition to leading marketing in Canada she has responsibility for major markets in the North East US and is leading all pro-sports partnerships in both regions. Laura is a creative problem solver with a bias for action and agility. Her favourite beverage is hands down Diet Coke and she will never be caught dead without one.
Mark Harrison is the founder of the MH3 Collective, a group of ventures whose purpose is to connect people & ideas to create social impact. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the BTI to support Black entpreprenuers, leaders, and changemakers; and Park Street Education, a charity to remove all barriers to children’s education. His community involvement includes being Board Chair of Big Brothers Big Sisters of Toronto and a Board Member of several organizations, including the CAMH Foundation, and the Canadian Academy of Recording Arts and Sciences/The JUNO Awards, Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award and the Association of Canadian Advertisers’ 2022 Gold Medal Award winner. Mark is also CBC Metro Morning's business columnist, where you can hear his regular takes on corporate and societal matters.
Matthew Logue-Lee has spent his career helping brands and properties realize the full strategic potential of partnership. Over more than a decade in sponsorship agency leadership, he has been directly involved in over $1 billion in sponsorship agreements, working across some of Canada’s most recognized organizations. He co-led the sale of S&E Sponsorship Group (now MKTG Canada) to Dentsu, where under his leadership as President the firm was twice named Agency of the Year by the Sponsorship Marketing Council of Canada. He was also recognized as one of Canada’s “5 to Watch” sport business leaders. Today, Matthew is the co-founder and Managing Partner of The Greater, a purpose-led sponsorship and strategy practice working with the Canadian Olympic Committee, Canadian Paralympic Committee, multiple National and Provincial Sport Organizations, MLSE, and the Toronto Tempo. Leaders at the intersection of sport, social impact, and business for good, The Greater is pioneering a new model that is part strategy firm, part social enterprise—committing 50% of annual profit to community initiatives that support charities, not-for-profits, and grassroots movements. Matthew also volunteers with Women’s Para Hockey of Canada, helping them work toward their ambition of having a Women’s division at the 2030 Paralympic Games.
Diana Matheson is a two-time Olympic bronze medalist who was a member of Canada’s Women’s National Soccer Team from 2003-2021. During her career, Diana represented Canada over 200 times, played in four FIFA World Cups and three Olympic Games, and earned a bronze medal in both London 2012 and Rio 2016. Diana is perhaps best known for scoring the game-winning goal in the bronze medal against France in the London Olympic Games in 2012. Following her playing career Diana earned an EMBA from the Smith School of Business and a UEFA Master for International Players, and co-founded the Northern Super League (NSL), Canada’s first and only women’s professional soccer league. The NSL kicked off in April, 2025.
Helen Stoumbos is a former Canada Soccer national team midfielder and Hall of Fame athlete who scored Canada’s first ever World Cup goal. She is the founder and CEO of The GOOD Games, Canada’s biggest Festival of Sport, blending traditional, adaptive, and Indigenous programming with a high energy community festival. In 2025 the event welcomed more than 1,300 athletes and over 20,000 attendees and was showcased on CBC Sports Online. The GOOD Games expands nationally in 2026 with a winter edition in Calgary during Chinook Blast at the BMO Centre. Helen leads with heart, purpose, and a clear mission to make sport for life and sport for all.
Matt Yonan is President and Founder of Tigris Sponsorship & Marketing: an agency predicated upon excellent client service and a wholehearted investment into client relationships. He has more than 30 years of experience on the front lines, providing strategic counsel to top tier corporate and property clients on all areas of sponsorship marketing. He has been able to put his sponsorship expertise to work for a host of prestigious clients in the municipal, cultural, sports, and entertainment industries. These clients include Charles Schwab, Lumen, Mayo Clinic, Transamerica, The Rose Bowl, Phillips 66, TIAA, Vail Resorts, Western Union, Chick-fil-A, the LPGA, Subaru, Red Robin, Ecolab, Medtronic, Ford, and the NHL, among others. At Tigris, Matt continues to be committed to his involvement in client work. He provides strategic counsel to clients on all areas of sponsorship marketing, as well as leads negotiations on their behalf.
The Changemaker Summit is perfect for brands, agencies, and properties to demonstrate their innovation and impact through live event integration, such as hosting or speaking, and amplification through content, publicity, and social channels.
We provide significant opportunities, including:
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“Be the name behind the movement.”
Partner Role: Anchor the entire Summit. Open each day. Own the main room and the Pep Rally Brunch. Take the lead in storytelling and stage presence.
Activation
Main room naming rights.
Daily welcome + lead panel.
Host of the Pep Rally Brunch.
Top billing in podcast, video, eBook.
Complete integration across all promotions.
Amplification
Feature in pre- and post-event content.
Front-of-room visibility with 300 industry leaders.
Original content and legacy placement.
Branded media clips, photos, and curated moments.
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“Own a full day of learning, networking, and innovation.”
Partner Role: Own your day. Your brand leads the energy from the opening keynote to your afternoon experience.
Activation
Morning welcome, and panel seat.
Branded breakout room.
Ownership of afternoon activation (soccer, media lab, etc.).
Dedicated content track + promotion.
Spotlight throughout the day.
Amplification
Rich media storytelling.
Pre- and post-event engagement.
Content co-creation + hosted interactions.
Exclusive platform alignment with one key theme.
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“Host the night. Elevate the vibe.”
Partner Role: Underwrite one of three evening events—dinner, music, or celebration—to bring the Summit’s social soul to life.
Activation
Naming rights for your night.
Custom delegate invitation.
Branded guest experience or gift.
Photos, signage, and on-site storytelling.
Amplification
Curated connection with VIPS and speakers.
Stunning recap visuals and social moments.
Experience design that puts your brand in every conversation.
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“Invest in future leaders.”
Partner Role: Fund 11 rising changemakers to attend the Summit. Build an opportunity where it matters most.
Activation
On-stage recognition.
Logo on cohort materials.
Access to the cohort and their stories.
Inclusion in “Meet the Changemakers” content.
Amplification
Brand story rooted in impact.
Purposeful employee and customer content.
Talent pipeline visibility.
Social value with authenticity.
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“Lead with ideas. Share what you know.”
Partner Role: Host a breakout, table talk or working lab. Be featured in our podcast or share insights in our eBook.
Activation
Session leadership or facilitation.
Podcast or webinar feature.
Branded presence in the eBook.
Strategic integration in learning tracks.
Amplification
Position as a go-to expert.
Storytelling across channels.
Post-event clips, quotes, and delegate feedback.
Business development through content and collaboration.
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“Guide the journey. Be everywhere—naturally.”
Partner Role: Own the experience touchpoints: the app, signage, volunteers, and wayfinding. Help people feel seen and supported.
Activation
Registration desk + directional signage.
Event app branding + notifications.
Volunteer shirt branding.
Physical and digital placement.
Amplification
Reinforced memory through experience.
Visibility in all candid delegate content.
Alignment with service, precision, and care.scription.
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“Give people something to take home.”
Partner Role: Sponsor the Summit eBook and contribute research, case studies, or frameworks that live beyond the event.
Activation
Naming rights on the eBook.
Content contribution (article or case).
Highlight in post-event comms and recap.
Premium positioning in learning content.
Amplification
Long-term digital footprint.
Brand credibility in thought leadership.
Internal and external share value.
Alignment with education and empowerment.
We love Changemakers and look for voices we may not encounter daily.
You might be a brand marketer driving real change, a rights holder turning tradition on its head, a founder disrupting the model, a creator blending culture and commerce in new ways, or someone quietly doing extraordinary work that deserves to be seen. We’re not after polished perfection—we’re after real stories, fresh ideas, and bold perspectives that challenge the norm and point toward what’s next.
If you have something to say or someone to recommend, please reach out.
HOST CHANGEMAKER
Exclusive for SMCC members — save $200 on the Changemakers Summit.
Get in touch with SMCC today for your discount code.
Early Bird Pass
Current Price: $1,595
Full Price: $2,225
Content Sessions (November 13, 14, 15)
Lunch (November 13)
Changemaking Activity (November 13)
Networking Reception (November 13)
Lunch (November 14)
Changemaking Activity (November 14)
Evening Mixer / Dinner (November 14)
Game Day Brunch (November 15)
NSL Final Ticket (November 15)
Summit Networking App
Post Summit E-Book
Early Bird Teammate Pass
Bring a Colleague & Save $200 More!
Content Sessions (November 13, 14, 15)
Lunch (November 13)
Changemaking Activity (November 13)
Networking Reception (November 13)
Lunch (November 14)
Changemaking Activity (November 14)
Evening Mixer / Dinner (November 14)
Game Day Brunch (November 15)
NSL Final Ticket (November 15)
Summit Networking App
Post Summit E-Book