Sponsorship measurement is no longer optional. Brands demand accountability, stakeholders want proof of impact, and audiences expect authenticity. The ROI Forum will equip you with the knowledge, network, and tools you need to lead in this new landscape. Don’t miss your chance to be part of the conversation that will define the future of sponsorship

Join us where metrics matter and impact is measured.

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ELEVATING THE ART OF SPONSORSHIP MARKETING

Since its inception, SponsorshipX has carved a niche in the sponsorship world, collaborating with industry titans and setting standards in event organization and research. Today, we're taking this legacy forward with SPX Global, offering a more tailored, impactful experience for sponsorship professionals. Join us and be part of a community that's at the forefront of sponsorship innovation.

In the dynamic world of sponsorship marketing, staying ahead demands being part of a community that's not just in the loop, but actively shaping the future of the industry. This is where SPX Global steps in. Born from the legacy of SponsorshipX, a leader in sponsorship excellence since 2005, SPX Global is your gateway to a world where career growth and global networking intersect.

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SPONSORSHIP LANDSCAPE STUDY NEEDS YOU

The Canadian Sponsorship Landscape Study (CSLS) is the longest-running insights and trends barometer on the sponsorship industry in Canada and the only one of its kind!

CSLS started in 2005 following feedback from delegates at the inaugural Canadian Sponsorship Forum in Vancouver, British Columbia, which highlighted a need for Canadian-specific and national-level data for strategic planning in the sponsorship industry.

Since then, the CSLS has provided in-depth insights into the scope, scale, and trends of Canada’s sponsorship industry, including industry size, spending by sector, activation trends, evaluation practices, strategic priorities, and future outlook.

The study draws on both academic and industry resources to provide relevant, highly ethical information and expertise for sponsors, properties, and agencies.

Complete the survey and help support a study that has aided Canadian sponsorship professionals in making decisions, informing strategic planning, and estimating rights fee investments.

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THE RELEASE OF THE 18TH EDITION OF THE CANADIAN SPONSORSHIP LANDSCAPE STUDY

T1 is excited to announce the release of the 18th edition of the Canadian Sponsorship Landscape Study (CSLS)—the longest-running, most comprehensive barometer of the sponsorship industry in Canada!

This study is the only one of its kind, offering unparalleled insights and trends derived from Canadian-specific and national-level data. It serves as an essential tool for anyone looking to strategize and navigate the sponsorship landscape in Canada.

The full report is now available for download in two languages, English and French. Whether you're a sponsor, marketer, or industry professional, the CSLS provides valuable information to help guide your decision-making and planning.

2024 SPONSORSHIP LANDSCAPE STUDY